InspirED School Marketers SPARKCAST
InspirED's SparkCast hosts deep conversations about private school marketing and communications with administrators and consultants at the top of their game. For more brilliant ideas and brain food to make your job easier, visit inspiredsm.com. InspirED is home to the annual Brilliance Awards, celebrating private school marketing worldwide.
- Update frequency
- every 43 days
- Average duration
- 39 minutes
- Episodes
- 73
- Years Active
- 2016 - 2024
Admissions and Development: Same Brand, Different Goal
Our guest for this episode is Andrew T. Weller, Director of Admissions for Avenues: The World School in Manhattan which was recently featured in the HBO documentary Class Divide. We dig into the con…
Patient, Mission-Based Fundraising
Jack Rogers knows how to achieve and sustain fundraising success at a private school. As Chief Development Officer at William Penn Charter School, a Quaker school in Philadelphia, Jack's is approach …
Building Collaboration for MarCom With School Colleagues
Cami Colarrosi knows that a private school marketer's job is significantly easier and more effective if her colleagues collaborate with her. As Director of Communications at Notre Dame Preparatory Sc…
Independent School Branding Illuminated
Jennie Winton knows independent school branding and the positive impact it has on enrollment and development. As founder of Mission-Minded, a branding agency that focuses on non-profits, higher ed an…
Finally. Understand Inbound Marketing.
Finally understand what private school inbound marketing is all about and how to start an inbound effort to improve enrollment and communications. In this episode, we talk to Bart Caylor, President …
Favorite Innovative Marketing Ideas for Private Schools
What happens when you put 35 private school administrators in a room to share their favorite marketing ideas? Magic. For the second year, InspirED organized the MarCom track at the AISAP Institute wh…
The Business Side of Private School Marketing
Jeff Shields, President and CEO of NBOA, takes a deep dive into the effect that the 2008 economic downturn had on virtually ever facet of operation of independent schools, especially the marketing of…
Put Your Girls School on the Map
Autumn Graves, Head of Girls Preparatory School, Atlanta, knows that very independent school's dream is to get on the map as the school for [fill in the blank] to boost their brand recognition. You c…
Project Management for School MarCom Offices
Caitlin Garzi knows how easy it is for Directors of Marketing and Communications at private schools to get buried in the avalanche of jobs that come across their desk on a given day. From the simples…
Use Relocators to Fill Empty Seats
Simon Hepburn, founder of Marketing Advice for Schools, makes a great case for looking to corporate transfers when private schools need to fill seats late in the admissions cycle. Simon shares how to…
Investing in School Marketing for the Long Term
If you need to convince someone that marketing for your private school is worth it, listen to Brad Rogers, Headmaster at The Gow School, discuss his decision to commit to marketing and branding for t…
Creating a Culture of Philanthropy
Doreen Rice, Director of Advancement at Pembroke Hill School in Kansas City, shares how her school developed a culture of philanthropy that not only surpassed campaign and annual giving goals but als…
Podcast on Podcasting
Break through the clutter and reach prospective and current parents by podcasting. Learn how Mike Hatfield, Director of Admissions (and de facto Director of Marketing Communications) at Powhatan Scho…