InspirED School Marketers SPARKCAST
InspirED's SparkCast hosts deep conversations about private school marketing and communications with administrators and consultants at the top of their game. For more brilliant ideas and brain food to make your job easier, visit inspiredsm.com. InspirED is home to the annual Brilliance Awards, celebrating private school marketing worldwide.
- Update frequency
- every 43 days
- Average duration
- 39 minutes
- Episodes
- 73
- Years Active
- 2016 - 2024
48 Years As A Private School Visionary and Champion (Part 1)
Patrick F. Bassett began his career in 1970 as a teacher, coach, and dorm parent at Woodberry Forest School (VA), followed by two headships—Stuart Hall in Virginia and Pomfret School in Connecticut. …
How to Lay the Foundation for Private School Marketing Success
Maria LaTour Kadison is president and CEO of EdwardsCo, an education marketing firm that has won more than 35 CASE and other industry awards for brand development, digital and multi-channel marketing…
Lessons Learned: Establishing A Private School for Students with Special Needs
At InspirED, we believe the future for private schools lies in innovation to ensure they will not only survive but thrive. Create a program(s) that will be in high demand, that no one else is providi…
A New Path to Branding for Small Schools
InspirED knows of a number of private school marketing administrators who, in 2018, struck out on their own as independent consultants to other schools. Jill Goodman is one of them, and we thought it…
Enrollment Management and Marketing: Inextricably Linked (Part 2)
This is Part 1 of a two-part conversation.
Heather Hoerle is Executive Director and CEO of the Enrollment Management Association (formerly SSATB) that serves 1,200 schools worldwide, primarily in the…
Enrollment Management and Marketing: Inextricably Linked (Part 1)
Heather Hoerle is Executive Director and CEO of the Enrollment Management Association (formerly SSATB) that serves 1,200 schools worldwide, primarily in the U.S. and Canada.Heather is a graduate of W…
How Brand Identity Theory Can Generate Rabidly Loyal Followers For Your Private School
SchneiderB Answers Your Private School Marketing Questions
Brendan Schneider is the Director of Advancement at Sewickley Academy, a PK-12 day school near Pittsburgh, PA. He is well-known for his website SchneiderB, where he is regarded as the go-to authority…
How Private Schools Can Innovate To Survive And Thrive
Greg Bamford is a educational thought-leader who consults on design thinking, leadership and strategic thinking. After working as a teacher at independent schools for over a decade, Greg co-founded L…
The State of Social Media Marketing in Private Schools
Mia Major is the Content Marketing Manager for Finalsite, a leader in K-12 independent and international school website development. Finalsite serves more than 2,200 schools worldwide. Mia writes 3-4…
How TABS Is Re-Branding Boarding Schools
Megan Cartier leads the most important and exciting initiative in the history of The Association of Boarding Schools (TABS)—the North American Boarding Initiative (NABI)—which aims to increase boardi…
Direct Mail: Alive, Well and Delivering for Private Schools
Joy Gendusa is the Founder and CEO of PostcardMania, a marketing company specializing in lead generation for businesses of all sizes. With only a phone, a computer and postcard marketing, Joy has gro…
How to Bring 900 People to Campus in One Social Media Post
Risa Engel is Director of Communications at Stuart Country Day School, a PS-12 girls' independent private day school in Princeton, NJ and part of the Sacred Heart Network of Schools. Risa joined Stua…
How Curriculum + Culture = Brand Experience
Peter Gow was not only was born into a family of educators, he grew up on a boarding school campus, The Gow School in South Wales, NY, a school founded by his grandfather. In his 40 years of working …
How to Schedule a Photo Shoot to Maximize Your Investment
This podcast is Part 3 of a series entitled "Maximizing Your Relationship with a Professional Photographer." Scroll down to learn about Part 1 and Part 2.
Michael Branscom is a Philadelphia-based p…
The Role of the Independent School Enrollment Management Professional
Janice Crampton is Executive Director of AISAP, the Association of Independent School Admission Professionals, the primary resource and leading advocate for the community of independent school admiss…
The Future of Independent School Leadership
With Baby Boomers set for retirement, where will the next generation of independent school leadership come from? Our guest for this episode is Earl Ball, Ed.D., a Senior Fellow and Co-Director of the…
Independent School Director of MarCom: Hiring and Being Hired
With the face of the Director of Marketing and Communications changing so rapidly over the last decade, InspirED wanted to know what impact this has had on hiring for independent schools and where in…
Entrepreneurship At The Core of Private School Programming
According to the U.S. Department of Labor, 65% of today’s grade school kids will end up in a job that hasn’t been invented yet. Ed Glassman is Executive Director of Springside Chestnut Hill Academy's…
Private School Faculty As Marketers
Private school administrators often ask, "How can we get faculty to be active marketers for the school?" Mike Connor, president of Connor Associates, is our guest for this episode of the Sparkcast an…