InspirED School Marketers SPARKCAST
InspirED's SparkCast hosts deep conversations about private school marketing and communications with administrators and consultants at the top of their game. For more brilliant ideas and brain food to make your job easier, visit inspiredsm.com. InspirED is home to the annual Brilliance Awards, celebrating private school marketing worldwide.
- Update frequency
- every 43 days
- Average duration
- 39 minutes
- Episodes
- 73
- Years Active
- 2016 - 2024
Finance and Marketing: Overlooked Alliance for Success
Mike Connor is President of Connor Associates Strategic Services and co-author of the NAIS book, Marketing Independent Schools in the 21st Century. His latest e-Book, Pulling in the Same Direction, …
Why Your Private School Needs a Strong Brand
Angela Brown is the Enrollment Marketing Leader, K-12 at Niche, where she's on a mission to help make K-12 admission and marcom professionals' lives easier. Before joining Niche, she was director of …
Data-Driven Private School Advertising That Drives Outcomes
Kevin MacNeil of Metric Marketing applies his passion for sales, deep understanding of online marketing and audience conversion to help schools deepen their customer relationships and ultimately, imp…
Private School Long-Term Sustainability and Success
In 2014 James Milford became the fourth Head of School at Maclay School, a co-ed school of about 1,000 students in Tallahassee, Florida. Prior to becoming the Head at Maclay James had a long tenure a…
How The Sense Of Community At Private Schools Helped Them Triumph During The Pandemic
Mike Vachow is a Managing Director at Gowan Group, a full-service consultancy to independent schools based in Connecticut. Before becoming a consultant, Mike worked in independent day schools for 30 …
Advancement by Design Model
Dr. David Willows is Director of Advancement at the International School of Brussels, Belgium. David is also a regular blogger, presenter & trainer at international events and author of several books…
How to Build Relationships In Private School Communities
James Knapp’s experience ranges from higher education to local and national non-profits to his current role as the Chief Strategy Officer at The Cushman School in Miami, Florida. During his career an…
How to Manage and Grow the Private School Prospect Pipeline
Antony Campitelli has spent 38 years marketing in the high-tech industry with the last 27 years in Silicon Valley. Prior experience includes Apple and Adobe, to startups. Antony’s mission is about bu…
How to Write for Your Private School's Audience
Emily Cretella is a strategic storyteller and content marketer. The owner of Cursive Content, Emily helps school marketers tell powerful stories that attract dream families, increase inquiries and en…
How to Build Positive Word of Mouth at Your Private School
Rick Newberry is the President of Enrollment Catalyst. Rick partners with school administrators to provide coaching and consulting in enrollment management and marketing systems, strategies, and solu…
The Enrollment Pandemic and Prescriptions for Healing
Dr. Olaf "Ole" Jorgenson joined Almaden Country Day School in San Jose, CA as head of school in 2008. Before ACDS, he worked as a school leader and teacher in public, private, and international schoo…
SEO Basics for Private Schools
Founded in 2010, Tara’s agency, Design TLC, specializes in WordPress websites and digital marketing for small schools, enrichment programs, camps, and education-focused nonprofits. Tara combines her …
The Role of a Private School Chief Experience Officer
Mishel Gantz is the Director of Enrollment at Synapse School in Menlo Park, California, a small independent school that fully integrates an emotional intelligence program and a robust constructivist …
Head of School as Marketer-in-Chief
Tom Olverson serves as a consultant for RG175, a firm doing executive searches as well as highly personalized leadership and governance consulting to schools, based on the values of integrity, inclus…
How to Brand Your Private School's Social Media
Simon Noakes is the founder and CEO of Interactive Schools, a UK-based global organization focused on school marketing and communications in the US, Europe, Middle East, Africa and Australia. Simon’s…
Private School Innovation: The Mastery School of Hawken (Part 2)
Private school marketers hear the warning signs loud and clear. If private schools want to thrive, not merely survive, they need to innovate and become something so great that parents can’t ignore th…
Private School Innovation: The Mastery School of Hawken (Part 1)
Private school marketers hear the warning signs loud and clear. If private schools want to thrive, not merely survive, they need to innovate and become something so great that parents can’t ignore th…
Why Retention is More Important Than Admissions
Trevor Waddington is an educational entrepreneur with 17 years of experience working in independent schools as a teacher and admissions administrator including St. John’s Episcopal School, Christ Epi…
Private School Websites: Advice from the Pros
Angelo Otterbein was President and founder of Silverpoint, which he started in 1996. Silverpoint grew to include over 300 independent schools from all over the world. In 2013 the company merged with …
48 Years As A Private School Visionary and Champion (Part 2)
Patrick F. Bassett began his career in 1970 as a teacher, coach, and dorm parent at Woodberry Forest School (VA), followed by two headships—Stuart Hall in Virginia and Pomfret School in Connecticut. …