IMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email

We spend a lot of time on IMA Leader talking about modern marketing but after more than half a century, Television has dominated the advertising landscape – especially for brands seeking national exp…

Marketers often fail to learn from educators. Educators fail to learn from marketers. In many ways, these two disparate trades are inexorably mixed. Learn about one of the points of intersection with…

This week, our attention turns to the tools business leaders and marketers need to be successful. My guest is Laura Petersen an IMA member, small business owner and someone who plays a critical role …

Victor, CEO of evite, returns to our discussion of connected business models. In this episode, Victor dives deep to share how viewing businesses in outdated terms like B2B and B2C can be misleading. …

Victor started a consulting firm while a student that built software for his school. Now he’s coming up on his one year anniversary as CEO of evite. Hear how he looks at businesses today much differe…

Rand Fishkin has journeyed from founder to CEO and now is a happy individual contributor of one of the fastest growing internet marketing related companies in the last five years. He shares his thoug…

Alexander Gray, Chairman of IMA Canada, shares his entrepreneurial journey from owning a martial arts studio to founding and running Skylight Global, a multinational real estate investment and intern…

Oracle and The CMO Club recently published an incredible guide for Marketers. We have the co-author and one of the major contributors with us today offering advice on the important relationship betwe…

Jeff Marcoux is the CMO-Lead at Microsoft. He’s also Chairman of the Northwest IMA. He shares his insights into achieving the ultimate customer experience. We also share with you the latest job openi…

Christoph Trappe was one of Content Marketing World’s most influential marketers last year. Today he shares expert advice on using Twitter to grow and engage your audience. Dylan Jorgensen share’s wh…

David Rich, the Sr. Vice President of Client Services at George P. Johnson Experience Marketing revisits us to share insights into the societal evolution and its impact on marketers. Learn what to wa…

Frank Luntz is a listener. For years he has listened to people offer feedback about some of the biggest political topics of our day. He has been instrumental in framing conversations using terms like…

George P Johnson Experience Marketing recently celebrated 100 years in business. The company’s founder and namesake started one of the first modern event marketing companies by helping Henry Ford dri…

Andrea Ward is the Vice President of Marketing at Oracle Marketing Cloud. Andrea's insights help marketing professionals know what to emulate and what to avoid in this rapidly changing industry. In a…

Keep hearing about the need to make your organization “customer centered”? Is all the talk about being a “modern marketer” a little confusing and frustrating? Learn what each of those terms mean and …

New jobs, new format and hot guests including Jeff Marcoux CMO Lead @ Microsoft and Jeanniey Mullen VP of Marketing @ NOOK by Barnes & Noble. Learn about upcoming IMA events in your area, a hot new j…

eBooks, iBooks, iPad magazines and all the other forms of dynamic content are on the rise. Humanity used to consume books which were rarely updated. Then we moved to magazines which provided new cont…

Brian Wong tops Forbes’ List of 30 Under 30 in Advertising. At 23, he’s the co-founder and CEO of Kiip a company providing marketers with opportunities to delight potential customers rather than assa…

It’s all about the data. That statement is a rallying cry for modern marketing and we’re lucky to have Radius cofounder and CEO Darian Shirazi join us again to offer insights into using drive to driv…

Our first show with Marketing Job Postings! The IMA is busy building our Career Opportunity Exchange a selection of which will be covered in our podcast each week. Holly Miller shares how she got so …