IMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email
Welcome to the Internet Marketing Association's official podcast! We bring you insights insights into the future of modern marketing from the crème de la crème of thought leaders across the industry. Learn to be effective with Twitter, LinkedIn, Facebook and other social medial. Get tips and tricks on SEO, SEM, e-mail marketing and display advertising. Hear from experts at companies like Adobe, Microsoft and Salesforce about the future of modern marketing.
- Update frequency
- every 7 days
- Average duration
- 23 minutes
- Episodes
- 96
- Years Active
- 2014 - 2016
076: The Secrets of Marketing Automation with Kevin Bobowski
Quote:
“The CMO has quickly become a general manager.” - Kevin Bobowski
Guest:
Kevin Bobowski (@bobowski) is the Chief Marketing Officer at Act-On Software. Having followed a very non-traditional j…
075: The Power of Addressable TV with Brienna Pinnow (Part 2)
“At the end of the day, TV is still king.” - Brienna Pinnow
Guest:
Brienna Pinnow @BriennaP has over 12 years of experience in digital sales, operations, solution architecture and product management.…
074: The Power of Addressable TV with Brienna Pinnow
We get caught up in digital but at the end of the day, TV still has over $70b in ad spend each year. - Bri Pinnow
Guest:
Bri Pinnow [@BriennaP] has over 12 years of experience in digital sales, opera…
073 - Entrepreneurship as a Military Spouse with Lindsey Germono
"You have to learn to take obstacles and adapt them into opportunities." - Lindsey Germono
In this Conversation We Cover:- What it's like to be a military spouse and kid
- Being a military spou…
ANNOUNCEMENT: Learn How to Drive Sales Through Visual Marketing [Free Webinar on March 30th]
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Meet the Presenters:
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072 - CEO and Founder of Hoorah Mobile, Mike Russel
In this Conversation We Cover:
- Mike’s background and how he came to start Hoorah Mobile
- How Dominick and Mike…
071 - Live from IMPACT15, Digital Marketing Manager at Life Fitness, Jeff Sanders
- How Life Fitness deals with being a Global company
- How to change the marketing message of our company to localize it in specific areas.
- Why it’s important to keep…
070 - Sinan Kanatsiz and an IMA Update
- What’s happened at the IMA since the IMPACT conference last September
- The introduction of the IMA’s premium membership network.
- The future of the IMPACT conferenc…
069 - Mike Matuz on Fitness, Marketing, and Digital Disruption
“An educated consumer is a plus” - Mike Matuz
In this Conversation We Cover:- The disruption of the fitness landscape.
- How fitness trainers need to think about their business.
- The role of fit…
068 - Live from IMPACT15, Founder of Student Tutor and IMA Partner, Laura Petersen
Laura Petersen (@lsp_s) is the co-founder of Student-Tutor as well as a partner here at the IMA. An entrepreneur, lifelong learner, and master teacher, Laura loves finding ways to do better wi…
067 - Christoph Trappe on Authentic Storytelling, Social Media, and Self-Publishing
- How authentic stories can be used…
066 - Live from IMPACT15, Former VP Marketing at Nook, Jeanniey Mullen
- How we can get the younger generation excited and inspired by digital marketing and their own success.
- The role mentors play in the early development of young tee…
065 - Live from IMPACT15, Director of Infrastructure at Ytel, Drew Matthews
- How Ytel is preparing for the transition to mobile marketing and the potential increase in inbound calls that comes with that.
- What factors to consider as the wei…
064 - Live From IMPACT15, Director of Strategy Social Media Examiner, Emily Crume
- How Social Media Examiner is helping individuals and business owners connect with their customers on social media.
- Ideas on structuring your content strategy in orde…
063: Live from IMPACT15, Founder and CEO of Baker St, Don Donovan
Don Donovan is the founder and CEO of a predictive modeling firm and advertising agency in San Francisco known as Baker St. He founded Baker St. in 2002 and has since served more than half of …
062: Live from IMPACT15, Crexendo President, Doug Gaylor
Doug Gaylor the President of Crexendo Cloud Communications comes to us from the Oracle Marketing Cloud Booth at Impact15 where he participated in a panel discussion on the future of telecommunication…
061: Live from IMPACT15, IMA Board Member, David Krauss
As an IMA Board Member and the former Global Sr. Director of Marketing for the Oracle Applications Cloud, David Krauss is a marketer’s marketer. His stewardship of Oracle’s suite of over 600 cloud ap…
060: Live from IMPACT15 Simulmedia CSO John Piccone
John Piccone, Chief Strategy Officer of Simulmedia, explains how television is an underutilized medium. Is television at the tip of the iceberg of a massive disruption because of big data, digital me…
059: Live from IMPACT15, Boomtrain CEO Nick Edwards
If Boomtrain was a car company, they’d build spaceships. This machine learning company is on the cutting edge of predictive analytics and big data. I had the pleasure of interviewing co-founder and C…
058: Heather Dubrow’s World
Our very special guest today is Heather Dubrow a star of the Real Housewives of Orange County, Botched and her own podcast called, Heather Dubrow’s World. Heather talks about what it takes to be succ…