IMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email
Welcome to the Internet Marketing Association's official podcast! We bring you insights insights into the future of modern marketing from the crème de la crème of thought leaders across the industry. Learn to be effective with Twitter, LinkedIn, Facebook and other social medial. Get tips and tricks on SEO, SEM, e-mail marketing and display advertising. Hear from experts at companies like Adobe, Microsoft and Salesforce about the future of modern marketing.
- Update frequency
- every 7 days
- Average duration
- 23 minutes
- Episodes
- 96
- Years Active
- 2014 - 2016
056: Part 1 | Rebuilding Your Dream: Overcoming Entrepreneurial Disenchantment with Culture Warrior and Fibernetics President, John Stix
John Stix is the President and co-founder of Fibernetics, one of the largest telecommunications companies in Canada. John overcame two devastating setbacks in his career. In this week’s episode, John…
055: Live from #IMPACT15, Internet Marketer of the Year, Christoph Trappe
The IMA was proud to name Christoph Trappe as Internet Marketer of the Year at our IMPACT15 conference in September. Christoph is the Chairman of the IMA Midwest group, the power behind authenticstor…
054: Live from #IMPACT15, IMA Chairman Sinan Kanatsiz and evite CEO Victor Cho
The first of our series of more than a dozen interviews done from the Oracle booth at IMPACT15 in Las Vegas starts with IMA founder Sinan Kanatsiz who gets hijacked by evite CEO Victor Cho. Great con…
052: Visual Marketing with Curalate Chief Marketing Officer Matthew Langie
The Internet Marketing Association has recently completed a special report on the State of Visual Commerce on behalf of Curalate. This special report details valuable insights marketers and business …
051: Start Here
New to the IMA or the IMA Leader show? Start your journey here.
050: Behavioral Economics Drives Modern Marketing with AVO Founder and CEO Steven Clough
Steven Clough combined his degrees in business and psychology to form AVO. Not just a run of the mill marketing agency, AVO focuses on behavioral economics to help companies redefine their business a…
049: Your Guide to IMPACT15
If you are heading to the IMPACT15 conference in Las Vegas this week, be sure to listen to this episode of IMA Leader ASAP.
048: Bleeding Edge Digital Publishing with PageCloud CEO Craig Fitzpatrick
Ninety-nine percent of us are reliant on the other one percent. This isn’t a financial diatribe. Only one percent of the population can generate the code needed to materialize substance on a blank we…
047: Marketing Automation by Phone with DialogTech CEO Irv Shapiro
Not too long ago, we thought the age of inbound calls was dead. No one wanted your telephone number. They wanted your website so they could buy online instead of talk to a person. Today, inbound sale…
046: What is the Marketing Cloud and Why do I Care with Microsoft CMO-Lead Jeff Marcoux
Jeff Marcoux is back on the show helping us understand an oft used term in our industry today – the Marketing Cloud. What is it? How will it help by business? What should I look for if I decide to bu…
045: Grab Attention and Legitimacy Using a Podcast with Former US Marine Timothy Lawson
Articles in Forbes, Entrepreneur, The Wall Street Journal, The New York Times, USA Today and countless webpages have touted 2015 as the year of the podcast. Many say the resurgence of a platform that…
044: Mark Organ, Founding CEO Of Eloqua and Founder of Influitive on Advocacy Marketing
As the founding CEO of Eloqua – which is now part of the Oracle Marketing Cloud – Mark Organ has been developing tools related to #modern #marketing for decades. Mark shares his experiences with Eloq…
043: Greater Purpose Project Founder Lauren Burgoyne on Authentic Storytelling
Lauren Burgoyne has had a career as an on camera broadcast journalist. She’s also the founder of the Greater Purpose Project – a nonprofit focused on telling the stories of great people in our commun…
042: IMA Founder and Chairman Sinan Kanatsiz on the IMA and Impact15
IMA Founder and Chairman Sinan Kanatsiz joins us to talk about the history of the IMA and the upcoming Impact15 conference in Las Vegas.
041: Oli Gardner, Co-Founder of Unbounce on Why IT Doesn’t Really Care About Marketing Tasks
Oli Gardner was delivering pizzas and completely broke when he and a group of friends founded Unbounce. The company uses marketing tools to sell marketing tools to markers and Oli is at the center of…
040: For Love or Money - Oracle Marketing Cloud Sr. Director of Corporate Marketing Nick Bell on CMOs Serving Two Masters
Oracle Marketing Cloud Sr. Director of Corporate Marketing Nick Bell presents For Love or Money – a study of the two distinct sets of goals placed on Chief Marketing Officers. Mr. Bell uses his perso…
039: Oracle Marketing Cloud Sr. Director of Corporate Marketing Nick Bell on CMOs Serving Two Masters
We continue our conversation with the leaders of the Oracle Marketing Cloud with Nick Bell the Sr. Director of Corporate Marketing. We’re going to examine Nick’s role in this show and, in our next, N…
038: Pat Boulard – IMA COO, Research Head and Axellium Co-Founder – on the intersection of IT and Marketing and the importance of Data Driven decision making
Pat Boulard is co-founder and managing partner of Axellium where his experience with IT, Operations and Data Analysis helps companies increase productivity and performance. Pat is also Chief Operatin…
037: Chris Moody, Director of Marketing at Oracle on Content Marketing
We continue our series with the professional marketers from the Oracle Marketing Cloud with Chris Moody, the OMC’s Director of Marketing for Content and Social. Chris’s relatively small team develops…
036: David May, Director of Web and Interactive Marketing at Chapman University on Website Change Best Practices
Mr. David May, Director of Web and Interactive Marketing at Chapman University, shares three key items to take into consideration when updating your website. Mr. May also offers some unique insights …