Icons Behind Brands is an online magazine & knowledge sharing platform for Marketing, Advertising, branding industry, where we feature pioneers, icons, and people who have made landmark success in their domain and created themself or their organization a great brand. To understand their journey and challenges to make a strong brand in today's competitive and distracting environment.In the last 8 months, we have interviewed more than 40 industry stalwarts and more than 200+ videos are up on our YouTube channel. All the interviews can be viewed at ( https://www.youtube.com/channel/UCcHIz92hT76EMMRO3Xxi75Q )IBB is stepping into the future of communications, podcasting. Globally, people listen to podcasts/audio 5x more than watching videos. And with 57.6 million listeners, India has emerged as the third-largest podcast listening market and we’re extremely excited to be part of this digital growth. Stay Tuned for exciting & knowledgeful upcoming conversations.
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The latest interview with another Marketing Expert Mr. Navin Thakur is now Live!
Navin Kumar Thakur is Assistant VP:Marketing at Vascon Engineers Pvt Ltd…
You may be curious what a marketing communications strategy is that always works, even when there is no budget. The goal of the best communication marketing strategy is to raise brand awareness and c…
Without a next-level marketing approach, it is impossible to develop a profitable home-selling business in the fiercely competitive real estate market. And in the upcoming podcast, Mr. Navin Kumar Th…
Your wait is over!🌟
The latest interview with another Marketing Expert Mr. Rahul Singh is now Live!
Mr. Rahul Singh is the marketing expert with over 20 years of experience. He has been associated wi…
One of the most successful method for marketers to consider their customers when creating campaigns is to segment them based on specific criteria. It's essential to understand that not all customers …
What is the purpose of SAP?
What are the strategies the team leverages to reach out to targeted customer segments?
What is the role of technology when it comes to marketing?
These are some interestin…
Your wait is over!🌟
The latest interview with another Marketing Expert Mr. Sunder Madakshira is now Live!
Madakshira specializes in brand management, thought leadership and lead generation functions …
Rezolve is a game-changing mobile commerce and engagement technology that bridges the gap between offline and online commerce, allowing any type of product or media to quickly "trigger" a highly rele…
How to describe marketing in a single statement?
How to deal with B2B and B2C marketing?
How to manage technological advancement in the field of Brand and Communications?
These are some interesting q…
The wait is over! Are you ready to know the experience of Demand Gen Leader Mr. Sayantan Dasgupta?
Well, you have the reach to the full podcast.
The new engaging interview with another expert Mr. Say…
"Demand generation is a data-driven marketing tactic with the ultimate aim of creating long-term consumer engagement. It focuses on raising awareness and enthusiasm in a firm's goods and services. "
B…
How to differentiate between Lead and Demand Generation?
How Demand Generation is playing a significant role in today's marketing strategies?
These are some interesting questions of which you will ge…
Wait no more as the new episode is live now!🌟
The latest interview with another Marketing Expert Mr. Atul Raja!
Mr. Atul is a prevalent columnist for leading publications and has received numerous aw…
Wadhwani Group is a global nonprofit that has been helping people all over the world for the past two and a half decades. Well, two and a half decades means a lot isn't it?
Do you want to know what m…
How to differentiate your strategy between FMCG and FMCD Marketing?
How should GenZ respond to new marketing trends?
These are some fascinating questions of which you will get answers in the new podc…
The wait is finally over!🌟
The latest interview with Mr. Karan Kumar is now live!
Working in the Real Estate Industry is itself challenging, especially during the pandemic.
There are unexpected shift…
With over 75 years of history, DLF possesses an unparalleled track record and scale of delivery. But how?
Do you want to know what marketing tactics the team is employing to get the best out of the c…
What were the unexpected trends that came up during the pandemic in the real estate sector?
How to engage more with the target audience after the covid outbreak?
These are some interesting questions of…
Recently, I had the honor of interacting with Rahul Sagar, a brand management and marketing expert whose insights I am sure can help you explore more about the tips and tricks of the marketing framew…