Icons Behind Brands is an online magazine & knowledge sharing platform for Marketing, Advertising, branding industry, where we feature pioneers, icons, and people who have made landmark success in their domain and created themself or their organization a great brand. To understand their journey and challenges to make a strong brand in today's competitive and distracting environment.In the last 8 months, we have interviewed more than 40 industry stalwarts and more than 200+ videos are up on our YouTube channel. All the interviews can be viewed at ( https://www.youtube.com/channel/UCcHIz92hT76EMMRO3Xxi75Q )IBB is stepping into the future of communications, podcasting. Globally, people listen to podcasts/audio 5x more than watching videos. And with 57.6 million listeners, India has emerged as the third-largest podcast listening market and we’re extremely excited to be part of this digital growth. Stay Tuned for exciting & knowledgeful upcoming conversations.
We all know how from being a new and exciting marketing idea, content marketing has evolved into one of the most important and effective marketing tools for almost all businesses. But what are the th…
Everyone can remember one iconic ad they can never forget; whether it's a fun jingle or an eye-catching shot, ads subconsciously affect our minds.
Now, learn the art of how ads work from the geniuses…
Want to grow as a leader? Well, you can do it through LinkedIn! Wondering how?
Well, you will get your answer in the new podcast of Icons Behind Brands 'Marketing today and tomorrow'.
Our host, Devle…
It's time for you to know the fantastic brand-building ways!
The latest interview with another set of founders, Payal Sakhuja and Deepak Sakhujanow Live!
Bangalore-based digital marketing firm Rippl…
Everybody wants to be viral nowadays; social media has that kind of power over people.
Do you wish to know more? If so, then you now have a chance.
In the most recent episode with Payal Sakhuja and Dee…
How to build a company? Learn all about it from this upcoming episode.
In the most recent episode of Leaders crossroads, our host, Devleena Neogi, spoke with Payal Sakhuja and Deepak Sakhuja, who dis…
It's time for you to know the fantastic brand strategies!
The latest interview with another Marketing veteran Ms Harpreet Kauris now Live!
A seasoned marketer with 20 years of experience in marketin…
Customer Demographics are a critical part of your small business marketing strategy, as they help you identify the individual members of your audience by specific characteristics, wants and needs.
Do …
Marketing Challenges plague the market; you will have to go through them. Marketing plays a crucial role in many firms' ability to sell goods and services and attract new clients. If you're intereste…
Wait no more as the new episode is live now!🌟
The latest interview with another Marketing Expert Mr. Ishan Bose!
Ishan Bose is the Chief Marketing Officer at Kreditbee, one of the leading FinTech pla…
2022 will be a year of continued change in the digital marketing space. And it will continue to be the same.
Do you want to know what marketing tips the team can employ to leverage the advancement an…
What are the major differences between Sales and Marketing?
What do you understand by the term Martech?
How to follow the digital advancements happening in the sector of marketing?
These are some fas…
Do you know that without a comprehensive brand strategy, Strata would not have been able to establish its unique brand identity!
It is because your brand strategy encapsulates your company's goals be…
Branding is more significant than you might imagine for a company. On the surface, your brand could appear to be made up just of visual components like logos and colours, but it actually encompasses …
Content marketing is a marketing strategy that uses relevant articles, videos, podcasts, and other media to lure, engage, and uphold an audience. But how to create content which is enough to lure cus…
Do you know what CSR is? Well, yes it can be understood as an ethical leadership approach where businesses attempt to incorporate social, economic, and environmental concerns along with the awareness…
"Good work, great storytelling, good content and complete targeting help reaching out to consumers"
These wonderful words are spoken by Ms Suman Varma! And now you have the accessibility to check out …
Marketers are no strangers to navigating sophisticated relationships and campaigns. However, as digital ecosystems grow and industry lines blur, marketers are reimagining how to create value and thei…