How Stories Happen with Jay Acunzo
Learn to package and communicate your expertise to resonate. Every episode, hear from exceptional entrepreneurs and marketers as they share and analyze real work, from signature stories to powerful premises—and the process they used to find, develop, and market their memorable messages. You'll walk away ready to build your business on the impact of your ideas, not the volume of your marketing. Don't market more. Matter more. Hosted by Jay Acunzo.
- Update frequency
- every 10 days
- Average duration
- 37 minutes
- Episodes
- 50
- Years Active
- 2024 - 2025
What it takes to craft a signature story | Susan Boles, CFO, Business Strategist & Podcaster
What should you include or omit to ensure your stories carry your message, resonate with others, and deliver something that could only come from you? That’s the challenge we encounter today.
In this …
To tell stronger stories, understand yourself first | Ryan Hawk & Brook Cups, Coauthors of The Score That Matters
Storytellers often face a paradox: to connect deeper externally, you have to turn deeper internally. You have to know yourself and get more honest with how you think and feel than others might be com…
“You have to work against people assuming they know how this goes” | Danielle Bayard Jackson, Author of Fighting for Our Friendships
How do we compress our lifetime into their runtime? When we’re asked to explain our backgrounds and bios, we need a structure, some practice, and a few anecdotes at the ready. Because our story has t…
“I could tell this story in 1950 or 2024” | Scott Monty, Exec. Coach and Speaker
While everyone scrambles to learn the new trends and act like a futurist, it’s the folks who understand what parts of this work are timeless – because they’re based on human nature – that are most po…
“Words can do WHAT?! Are we serious right now?!” | Tucker Bryant, Poet & Keynote Speaker
How do we craft a metaphor that works? More importantly, perhaps, how do we ensure the metaphors we use pivot to the audience to teach them something in their lives or work, without them getting lost…
“We congregate around emotional stories” | Rand Fishkin, CEO of SparkToro
The hardest question to answer when we show up publicly might be the simplest question we receive: “Tell me about yourself.” Who are you? How’d you get here? What’s your story?
We then face a choice: …
“How do we all sign our work?” | Ann Handley, Author & Keynote Speaker
When so many people are excited to create a higher volume of content, shouldn’t we think more about what gives our work greater power? That’s what our guest today understands better than most, and sh…
“A story needs a job to do” | Michelle Warner, Business Designer & Strategist
Our guest for this episode is rarely online. But when she is, she’s telling small stories with big meaning.
Meet Michelle Warner—she’s a business strategist and consultant who architects business mode…
“The only way to figure out a story is to tell it” | Andrew Davis, Keynote Speaker
I know a ton of storytellers and creators and entrepreneurs, but I know exactly zero other people who have learned how to do what they do from both legendary news broadcasters and Kermit the Frog.
Mee…
Introducing How Stories Happen: Business Builders Dissect Their Signature Stories Piece by Piece
Welcome to How Stories Happen, a show for business storytellers focused on standing out easier and resonating deeper through substance and stories, not hollow stunts. Each episode, an expert, entrepr…