Learn to package and communicate your expertise to resonate. Every episode, hear from exceptional entrepreneurs and marketers as they share and analyze real work, from signature stories to powerful premises—and the process they used to find, develop, and market their memorable messages. You'll walk away ready to build your business on the impact of your ideas, not the volume of your marketing. Don't market more. Matter more. Hosted by Jay Acunzo.
One of the hallmarks of great business storytellers is something called the catalyst story. They don't just shove their expertise at you like a wall of smarts. They take you on a journey.
Often, in a…
There are 2 books I recommend most often to others who say they want to be a stronger storyteller: one is from a world-famous legend, and the other is from our guest today. It's Jessica Abel, author …
Advice from experts feels like it's getting aggressive. This is why, and also what we can do to show up better.
Happily, this is the difference between constantly pushing and hyping and, instead, actu…
We're presented with a lot of false choices in our work: Quantity or quality? Revenue or social impact? Sweet or savory? But few false choices are more worth challenging than this: Are you more emoti…
What ideas haunt you? What can't you stop thinking about, you care about it that much? As public voices and experts, we all have those ideas that chase us around and color how we see everything. The …
Today, experts, consultants, and others who share advice content and thought leadership concepts need to embrace a tough truth. Our guest is the perfect person to help me deliver it.
Erin Halper is t…
Looking back on my own career as a speaker, storyteller, and communicator across projects and mediums, I realize: every time I developed a signature story capable of resonating with others, I went th…
How to resonate with better clients and buyers—people with experience and taste who hire you for everything that makes you unique.
This is different than almost everything the owners of search engine…
Steve Pratt has spent a lifetime earning attention, from his time working for "the MTV of Canada" (Much Music) and as the co-creator of the most popular podcast in Canada, then as the cofounder of Pa…
I know a ton of storytellers and creators and entrepreneurs, but I know exactly zero other people who have learned how to do what they do from both legendary news broadcasters and Kermit the Frog.
Mee…
There's a big difference between people hearing your words and understanding you. There's an even bigger gap between understanding and caring. How can we communicate in ways that ensure others care a…
This episode is a total blast and tour de force from one of the world's foremost business communicators, Dorie Clark! Dorie is a Wall Street Journal bestselling author, a contributor to the Harvard B…
"Reworking in Realtime." That’s a phrase I’ve been thinking about a lot lately. How often do you get to sit with a peer, a colleague, a mentor, a coach, and go through something to improve in realtim…
Lessons from 20 years of storytelling through my writing, speaking, podcasting, videos, and most of all, from my Grandma.
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AI and people both run on LLMs. AI has large language models. People have little life moments. But mostly, we don't draw on our LLMs confidently or consistently enough.
Neal Foard does, and that's mad…
In this special bonus episode, I take your questions about public speaking. We talk about the craft, but also the way we can better approach our speaking as a marketing strategy and approach, how to …
This episode, we do something a bit different. I’m joined by the brilliant messaging strategist and pioneer of the message design industry, Tamsen Webster! We fully nerd out on crafting messaging and…
A technique for our work found in an incredible moment between John Mulaney and David Letterman. This is a solo episode from me to share something you can apply to your work right away to become a st…
It's hard to show up publicly at times, sharing your work, giving of yourself to others. It can be even harder given the places we mostly show up online today. But Brad Montague is here to lead a joy…
In this solo episode, I share a storytelling concept I'm calling "the idea before the idea," which helps solve issues of growth and audience traction.
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