Good Marketing, Good Business

I can almost bet there’s a super simple strategy sitting under your nose that gets you clients, you’ll say something like, “whenever I do THIS, I always get clients”.

By listening [and taking notes], …

October 2023 marks my eight years in business and in this episode I go back through what’s happened since I started, I share:

• How I started by creating a job for myself
• Hiring, expanding and walking on…

I actually love when things go ‘wrong’ in business because that’s where the growth and gaps are and when we choose to see these situations as opportunities for improvement, we can create businesses t…

Getting your lead magnet, whether it be an audit, eBook or checklist, into the hands of your ideal clients takes work because people don’t just want ‘free stuff’ anymore. 

By listening [and taking not…

Your time is incredibly precious as a business owner and however you spend it, I’m going to share one high performance habit that will help you to embrace each opportunity to help grow your business.

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One of the most intentional decisions I believe business owners should make is around who they want to work with. It makes such a difference to their entire business experience, not to mention the su…

If you’re always approaching the gaps in your business as problems that hold a lot of tension, blame or regret, how you resolve that is going to be wildly impacted. A simple adjustment to how feedbac…

If you’d like to convert more clients, getting more specific in your marketing and sales communication is going to be paramount to your success. Especially if you’d like more clients like the ones yo…

Pop Quiz! Who’s the most important person you need to ‘sell’ on your services

Answer: It’s Y-O-U!

One of the best and most important ways to make more sales in your business is to ensure that you are c…

If the quiet times in business play on your mind and you wonder what you’ll do to make it through in those quieter months, just know that there’s actually plenty you can do about it.

And while you mig…

Businesses create new offers/services/packages often for two reasons, not enough leads so they want to find new things to sell or spotting opportunities they think they should pursue.

Creating new thi…

Your end of year sales plan starts NOW. This episode will help you to get organised for sales and will help you to be proactive about your business so you can take a well-deserved Christmas break.

If …

Who you target has a dramatic effect on your business - there’s not many things you can truly say that about.

When you target the right people, it’s easier to convert them into clients, it’s easier to…

Whether you need quick fixes in those hectic moments or longer term strategies that dramatically reduce your overwhelm in business, what we discuss in this episode will help you stay on your game, cr…

Ever had the perfect prospect, who was more than willing to buy your service but reluctantly said no because they couldn’t meet the investment commitments?

This isn’t about making people with no money…

If the foundations covered in Part 1 of this mini-series weren’t enough, in Part 2 of using Calendly to book more sales calls we take it up a few more notches and share some specific ways in which yo…

Whether you use Calendly or another booking system, using this piece of automation creates a prime opportunity to increase your leads, sales and ultimately the number of clients and people you help. 

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Whether your marketing is done internally or externally, or it’s complete DIY, if you’d like to increase the results that come from your marketing there are five critical areas you need to be reviewi…

We’ve heard small hinges swing big doors, à la business; simple strategies convert clients too - people are often looking for the big and exciting strategies that will grow their business but we can’…

Sales are the lifeblood of small businesses, they cannot survive without them and so is the need for sales in both the short and long term.  

Short term sales keep the lights on, doors open and cashfl…