Good Marketing, Good Business
Have you noticed so much business and marketing content out there is so abstract and airy fairy - what they’re saying sounds good, but what do you actually need to DO?
That’s where the Good Marketing, Good Business podcast comes in, this is where I share practical strategies to help you grow your service based business. Everything from exactly where to find more clients through to how to follow up properly without pestering.
Your host, Shannon Stone is an award-winning business and marketing consultant and for the last 10+ years she’s been diving in deep with small business owners, helping them to make more sales and get more done in less time.
The Good Marketing, Good Business podcast is here to make your life and business a whole lot easier as long as you’re ready to put in the work - if you’re a good-hearted business owner who wants to grow, this is the podcast you'll want to call home.
- Update frequency
- every 5 days
- Average duration
- 19 minutes
- Episodes
- 84
- Years Active
- 2023 - 2025
063: Sustainable Success vs. Results Yesterday
Fast results are fab and welcomed for any business, but the work is not done just because you hit a great milestone.
By listening [and taking notes], you’ll learn:
- How to solve the most important issue…
062: 3 Ways Businesses Get Stuck With Getting More Clients
If you want more clients, start here. I’ve made it really easy to give you a starting point, simplifying where your business could be going wrong.
By listening [and taking notes], you’ll learn:
- How to …
061: Proactively Going After The Clients You Want
Taking on whatever work comes your way is a highly reactive way of doing business.
By listening [and taking notes], you’ll learn:
- How you can take control and go after the clients and projects you rea…
060: Having A Team That Actually Grows Your Business
There’s a vast difference between having a team that keeps your business running vs. having a team that actually helps grow your business.
By listening [and taking notes], you’ll learn:
- How retainer se…
059: Common Sales Call Mistakes
Are you making these mistakes on your sales calls?
If you want to increase the number of quality sales calls you have as well as the outcome of them (clients and conversions), this podcast is going t…
058: Why I Assess Businesses Before Giving Advice
You can have the same goal as every other business but the problem your specific business is experiencing and thus the specific solution that is required is going to differ. In order to make an impac…
057: Your Vision Will Create Motivation & Profit
A business with a purposeful vision and clear goals is vital to create the clarity, motivation and momentum required to act on the granular and sometimes mundane tasks that are required to bring thes…
056: Don’t Forget The Groundwork
If you’re doing all the ‘right’ things but it’s still not working, you could be missing the 20% of activities that superchargers your 80%. This is not exactly the Pareto Principle but a slight edge o…
055: Five Q’s If You Want A Small Number of Quality Clients
There are a number of service businesses that only require a handful of clients in order to be successful and achieve their revenue goals. You’re likely already working with a few of these incredible…
054: Make More Sales By Increasing Your Prices
You’ll be guaranteed to make sales from listening to this episode, even though you’re increasing your prices!
By listening [and taking notes], you’ll learn:
- How to incentivise people to buy from you e…
053: You Are Not Your Client
Many business owners don’t realise they can fall into the trap of thinking they are their client, with the same problems, same scenarios, same solutions when in fact it’s not always the case.
I alway…
052: Why You Should Finesse Over Your Copy
A few word changes can be the reason for going from crickets to clients, even with a mighty small audience. Every time you get in front of your audience, whether it’s with a social media post, an ema…
051: Five Misconceptions Around Hiring A Virtual Assistant
Why haven’t you hired a virtual assistant or extra support in your business yet? Far too many business owners will hesitate hiring because they believe they need to make money first or it’s just too …
050: How I Perfected A Client Generating Strategy
Listen as I take you through how we perfected a client generating strategy and how you can too.
By listening [and taking notes], you’ll learn:
- How to develop a strategy that produces results
- Why testing…
049: How Action Creates Answers
The answers you want in order to take action are coincidentally on the other side of taking action. There’s no escaping that you often have to pull the trigger on areas in your business when you’re n…
048: Great Clients Get Great Results, Here’s How
What can you do to ensure you’re a great client? In this episode I share the combination of six steps that help people get better results (particularly in business). You can use this list for your cl…
047: Improve Your Client Retention
More marketing means nothing if your client retention is low. The success rate of selling to a customer you already have is 60-70%, while the success rate of selling to a new customer is 5-20%.
By li…
046: Starting A Business Doesn’t Mean Starting At The Bottom
Decades of experience but one person starts a business and sells their services for an hourly rate, another sells thousand dollar packages, the difference is in this episode.
By listening [and taking …
045: One Question, Big Results
The quality of your results comes down to the quality of your questions - so if there was a question that could help you achieve big results, you’d want to know about it, right?!
By listening [and ta…
044: If People Don’t Understand What You Do
If you have a hard time communicating what you do or people just aren’t quite getting how you help people, you’re going to love this episode.
By listening [and taking notes], you’ll learn:
- How you can …