Have you noticed so much business and marketing content out there is so abstract and airy fairy - what they’re saying sounds good, but what do you actually need to DO?
That’s where the Good Marketing, Good Business podcast comes in, this is where I share practical strategies to help you grow your service based business. Everything from exactly where to find more clients through to how to follow up properly without pestering.
Your host, Shannon Stone is an award-winning business and marketing consultant and for the last 10+ years she’s been diving in deep with small business owners, helping them to make more sales and get more done in less time.
The Good Marketing, Good Business podcast is here to make your life and business a whole lot easier as long as you’re ready to put in the work - if you’re a good-hearted business owner who wants to grow, this is the podcast you'll want to call home.
88% of buyers are influenced in their buying decision by reviews and online comments (Zendesk). If you’re a business owner you need to know to get reviews from your clients because it builds trust, c…
If you’re finding that your industry is facing challenges that impact your marketing and ultimately the leads and clients your business ends up working with, this episode is for you.
By listening [and…
You can have the best product or service in the world but that doesn’t mean much if people aren’t buying. In today’s world, good work is simply not good enough and there’s more that needs to be done …
If you’ve been stuck in niche-limbo for far too long or you’ve been thinking about focusing specifically on a particular segment of your market but not quite sure how to go about it, I got you!
By lis…
The only luck in business is the luck you create by the actions you take. This is why taking action is so important. But why is it so hard? Until you become someone who is an action taker, you’re goi…
You might be guilty of this crime…
Working off someone’s budget ma…
For a business owner, being between a rock and a hard place is being flat out busy but still needing to take on new clients pronto - but new clients are only a temporary solution to a recurring probl…
Deciding on and sticking to a marketing strategy to help grow your business can feel like searching for a needle in a haystack, except ten times worse because people will tell you that one particular…
Got someone to take on a task or area of your business and it just wasn’t working out the way you’d hope? Do you put up with it? Take the task back? Try your hand at it? Let me help…
By listening [and…
Up for a few months and then crashing down the next? Feast and famine strikes extra hard when you’re in business, especially because it’s tied to most people’s livelihood. But how do we solve it?
By l…
Hiring support in your business is equally the best and possibly scariest step forward for business owners - and when you’re hiring there are a couple of key areas that will set you up for success.
By…
We know all about the know, like and trust factor, but what is always missing from this equation is the buying piece. You want people to know, like, trust and BUY from you, am I right?!
By listening […
Didn’t get the tasks done? Too busy
Team member not working out? They’re no good
Potential client didn’t sign up? No one is buying
The way we justify scenarios and situations in business can quite often…
While your website has a place in your business, it isn’t always the best place to send people who are interested in buying your services. In fact, it can often get in the way of you signing up clien…
Batching has to be the best thing since… sliced bread? The internet? A new social media platform? But if you’ve tried it out and it hasn’t quite worked for you, just know there are multiple ways you …
As a business owner, it’s imperative to your success that you know (1) how your business grows and are (2) monitoring your finances. Even if you have support around these areas such as a marketing as…
Sometimes, little mindset shifts can make all the difference as we approach the day to day of business - and it’s the day to day that impacts your month on month results and year on year results. “Ch…
It’s an exciting time when your business requires new team members but it can be equally daunting especially if you don’t know where to start or you’ve had negative experiences with hiring in the pas…
“Assume the Sale” is a technique I’ve used within my consulting which has helped clients to sharpen their sales skills and in this episode I’m sharing why the small distinction that moves people from…
So you’ve got a lead or prospect who wants to “think about it”, where do you go from here? This happens all the time in business particularly for those who do sales calls. Understanding how to handle…