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Good Marketing, Good Business - Podcast

Good Marketing, Good Business

Have you noticed so much business and marketing content out there is so abstract and airy fairy - what they’re saying sounds good, but what do you actually need to DO?


That’s where the Good Marketing, Good Business podcast comes in, this is where I share practical strategies to help you grow your service based business. Everything from exactly where to find more clients through to how to follow up properly without pestering. 


Your host, Shannon Stone is an award-winning business and marketing consultant and for the last 10+ years she’s been diving in deep with small business owners, helping them to make more sales and get more done in less time.


The Good Marketing, Good Business podcast is here to make your life and business a whole lot easier as long as you’re ready to put in the work - if you’re a good-hearted business owner who wants to grow, this is the podcast you'll want to call home.

Business Education Marketing Entrepreneurship Sales
Update frequency
every 5 days
Average duration
19 minutes
Episodes
84
Years Active
2023 - 2025
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043: Four Steps To Getting Reviews From Clients

043: Four Steps To Getting Reviews From Clients

88% of buyers are influenced in their buying decision by reviews and online comments (Zendesk). If you’re a business owner you need to know to get reviews from your clients because it builds trust, c…

00:21:42  |   Sun 10 Mar 2024
042: Overcoming The Marketing Challenges Of Your Industry

042: Overcoming The Marketing Challenges Of Your Industry

If you’re finding that your industry is facing challenges that impact your marketing and ultimately the leads and clients your business ends up working with, this episode is for you.

By listening [and…

00:17:35  |   Sun 03 Mar 2024
041: Why Good Work Is Not Good Enough

041: Why Good Work Is Not Good Enough

You can have the best product or service in the world but that doesn’t mean much if people aren’t buying. In today’s world, good work is simply not good enough and there’s more that needs to be done …

00:17:38  |   Sun 25 Feb 2024
040: Back-End Niche Strategy

040: Back-End Niche Strategy

If you’ve been stuck in niche-limbo for far too long or you’ve been thinking about focusing specifically on a particular segment of your market but not quite sure how to go about it, I got you!

By lis…

00:15:01  |   Sun 18 Feb 2024
039: How To Take Action!

039: How To Take Action!

The only luck in business is the luck you create by the actions you take. This is why taking action is so important. But why is it so hard? Until you become someone who is an action taker, you’re goi…

00:22:05  |   Sun 11 Feb 2024
038: Should You Work Off Someone's Budget?

038: Should You Work Off Someone's Budget?

You might be guilty of this crime… 

  • Asking potential clients what their budget is?
  • Or, having potential clients pick and choose services based on what they want to spend?

Working off someone’s budget ma…

00:12:33  |   Sun 04 Feb 2024
037: Always Busy But Still Want More Clients?

037: Always Busy But Still Want More Clients?

For a business owner, being between a rock and a hard place is being flat out busy but still needing to take on new clients pronto - but new clients are only a temporary solution to a recurring probl…

00:26:30  |   Wed 20 Dec 2023
036: Choosing a Strategy That Sticks

036: Choosing a Strategy That Sticks

Deciding on and sticking to a marketing strategy to help grow your business can feel like searching for a needle in a haystack, except ten times worse because people will tell you that one particular…

00:23:07  |   Sun 17 Dec 2023
035: When Your Team Doesn’t Produce How You’d Like

035: When Your Team Doesn’t Produce How You’d Like

Got someone to take on a task or area of your business and it just wasn’t working out the way you’d hope? Do you put up with it? Take the task back? Try your hand at it? Let me help…

By listening [and…

00:16:06  |   Wed 13 Dec 2023
034: Solutions to Feast and Famine in Business

034: Solutions to Feast and Famine in Business

Up for a few months and then crashing down the next? Feast and famine strikes extra hard when you’re in business, especially because it’s tied to most people’s livelihood. But how do we solve it?

By l…

00:22:39  |   Sun 10 Dec 2023
033: Important Hiring Lessons For Small Businesses

033: Important Hiring Lessons For Small Businesses

Hiring support in your business is equally the best and possibly scariest step forward for business owners - and when you’re hiring there are a couple of key areas that will set you up for success.

By…

00:15:22  |   Wed 06 Dec 2023
032: Brand Building Strategies v. Direct Marketing Strategies

032: Brand Building Strategies v. Direct Marketing Strategies

We know all about the know, like and trust factor, but what is always missing from this equation is the buying piece. You want people to know, like, trust and BUY from you, am I right?!

By listening […

00:22:36  |   Sun 03 Dec 2023
031: Justifying Yourself in Business

031: Justifying Yourself in Business

Didn’t get the tasks done? Too busy
Team member not working out? They’re no good
Potential client didn’t sign up? No one is buying

The way we justify scenarios and situations in business can quite often…

00:11:18  |   Wed 29 Nov 2023
030: Selling Without Using Your Website

030: Selling Without Using Your Website

While your website has a place in your business, it isn’t always the best place to send people who are interested in buying your services. In fact, it can often get in the way of you signing up clien…

00:17:00  |   Sun 26 Nov 2023
029: Using Batching to be More Efficient

029: Using Batching to be More Efficient

Batching has to be the best thing since… sliced bread? The internet? A new social media platform? But if you’ve tried it out and it hasn’t quite worked for you, just know there are multiple ways you …

00:18:23  |   Wed 22 Nov 2023
028: Two Business Dates You Need In Your Calendar

028: Two Business Dates You Need In Your Calendar

As a business owner, it’s imperative to your success that you know (1) how your business grows and are (2) monitoring your finances. Even if you have support around these areas such as a marketing as…

00:17:55  |   Sun 19 Nov 2023
027: Why Your Attitude Determines Your Altitude in Business

027: Why Your Attitude Determines Your Altitude in Business

Sometimes, little mindset shifts can make all the difference as we approach the day to day of business - and it’s the day to day that impacts your month on month results and year on year results. “Ch…

00:09:38  |   Wed 15 Nov 2023
026: 3 Phases Of Growing And Strengthening Your Team

026: 3 Phases Of Growing And Strengthening Your Team

It’s an exciting time when your business requires new team members but it can be equally daunting especially if you don’t know where to start or you’ve had negative experiences with hiring in the pas…

00:20:09  |   Sun 12 Nov 2023
025: Assume the sale

025: Assume the sale

“Assume the Sale” is a technique I’ve used within my consulting which has helped clients to sharpen their sales skills and in this episode I’m sharing why the small distinction that moves people from…

00:23:54  |   Wed 08 Nov 2023
024: When Leads & Prospects Want To “Think About It”

024: When Leads & Prospects Want To “Think About It”

So you’ve got a lead or prospect who wants to “think about it”, where do you go from here? This happens all the time in business particularly for those who do sales calls. Understanding how to handle…

00:19:22  |   Sun 05 Nov 2023
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