From Pot to Popular
An inside look into how leading entrepreneurs, executives, and journalists are bringing cannabis into the mainstream. Join host Rosie Mattio, founder of MATTIO Communications, for unfiltered conversations about the highs and lows of growing a business in this rapidly changing industry.
- Update frequency
- every 9 days
- Average duration
- 28 minutes
- Episodes
- 87
- Years Active
- 2020 - 2025
Todd Sullivan: Laying the Groundwork for Cannabis’ Next Green Wave on the East Coast
Throughout the past decade, legal cannabis has become a lucrative and established industry on the West Coast. Now, the same opportunities are quickly emerging on the East Coast, especially after last…
00:31:58 |
Tue 26 Jan 2021
Erich Mauff: What it takes to build credibility in a competitive market
In recent years, the West Coast has been synonymous with the legal cannabis industry, but a new class of multi-state operators are rapidly scaling in emerging markets on the Midwest and East Coast. O…
00:33:22 |
Fri 15 Jan 2021
Todd Harrison: Legal cannabis catches long-awaited tailwinds --what does the future hold for the industry?
Cannabis became one of the hottest commodities in the U.S. after a year defined by political and economic uncertainty. Favorable retail, social and political climates have now placed the legal indust…
00:36:08 |
Thu 07 Jan 2021
Bruce Macdonald: Nimbleness as a growth strategy
Despite cannabis’ essential status in 2020, many retailers struggled with fluctuating shut down regulations and were slow to pivot in their respective markets. In this episode, Bruce Macdonald, Chair…
00:18:33 |
Mon 04 Jan 2021
Chad Bronstein: Destigmatizing cannabis through data
Legal cannabis has exploded in popularity over the past few years and has piqued the interests of mainstream brands around the world. One tech company is aiming to bolster the mainstream market poten…
00:26:21 |
Tue 29 Dec 2020
Mary Pryor: Making cannabis equity a day one priority
Legal cannabis has made considerable social and political headway this year as the go-to product for mental and physical relief, but there are still a number of racial equity issues that have yet to …
00:34:34 |
Mon 14 Dec 2020
Milan Patel: Innovations in cannabis science upend mainstream testing and diagnostic technologies
For nearly a decade, scientists and entrepreneurs in the cannabis space have been developing technologies that address niche issues that are specific to the industry. As legal cannabis has become mor…
00:25:04 |
Mon 30 Nov 2020
April Pride: Consciously carving out space for the female cannabis consumer
In recent years, public demand for legal cannabis has exploded --largely due to increased interest from female consumers, the fastest-growing demographic in the cannabis space. In this episode, April…
00:32:51 |
Tue 24 Nov 2020
Carrie Mapes and Patty Pappas: How two first-time entrepreneurs are redefining their golden years and female wellness through cannabis
The therapeutic properties of cannabis have been widely embraced by patients and medical professionals over the past decade, but cannabis medicine is still lagging behind in the female healthcare and…
00:24:45 |
Mon 16 Nov 2020
Cy Scott: What can real-time data tell us about the future of legal cannabis?
Cy Scott has been immersed in legal cannabis long before many entrepreneurs recognized the industry’s potential and has founded two of the most impactful technology companies in the space. In this ep…
00:28:43 |
Mon 02 Nov 2020
Cameron Clarke and Keith Cich: What goes into creating a repeatable consumer experience?
Public perception of cannabis products has come a long way in the past few years. In the nascent years of the legal industry, many products were still sold in ziploc bags with inconsistent dosing and…
00:25:36 |
Thu 22 Oct 2020
Ian Dominguez: Investing in cannabis’ data-driven future
Nearly a decade ago, the emerging legal market was shrouded in uncertainty. For the most part, retailers and brands were grasping in the dark about what consumers really wanted out of their cannabis …
00:25:26 |
Thu 15 Oct 2020
Antonio Frazier: What’s next for the future of cannabis safety and testing?
In the cannabis space, the key differentiator between legal and underground businesses is safety. Having rigorous testing standards is integral to building mainstream consumer trust and legitimizing …
00:26:21 |
Wed 14 Oct 2020
Bob Hoban: How a movement becomes an industry
Although the modern cannabis industry still faces its fair share of regulatory hurdles, the sector was rife with legal battles and largely lacked any infrastructure when the legalization movement fir…
00:27:21 |
Thu 08 Oct 2020
Larry Schnurmacher: Investing in solutions that bolster cannabis’ new normal
Like many investors in the cannabis industry, Phyto Partners Managing Partner Larry Schnurmacher left Wall Street at the beginning of the legalization movement after witnessing the innumerable opport…
00:21:14 |
Mon 28 Sep 2020
Joe Crouthers: What role do SPACs play in mainstreaming cannabis?
SPACs have emerged as one of the hottest investment trends this year in lucrative sectors including tech, media, and even the automotive industry. But what will this popular investing strategy mean f…
00:34:03 |
Thu 24 Sep 2020
Tracy Brady: The power of elevating personal stories in cannabis communications
Public opinion about cannabis use has shifted considerably in the past decade. People from a variety of backgrounds are now enthusiastically embracing products that were once only deemed fitting for …
00:24:08 |
Wed 23 Sep 2020
Guy Rocourt: Focusing on real cannabis medicine may be the key to building a true established industry
Guy Rocourt has been ahead of the curve by helping patients and consumers alike understand the healing properties of cannabis since the nineties. As the current Co-founder and Chief Product Officer o…
00:27:14 |
Wed 16 Sep 2020
Karson Humiston: What cannabis recruiting can tell us about market trends and mainstream acceptance
In recent years, legal cannabis has become one of the fastest-growing industries and job creators in this country. So, how did this previously unconventional industry start attracting mainstream tale…
00:26:00 |
Wed 02 Sep 2020
Kimberly Dillon: Creating an authentic cannabis brand in the health and wellness space
Cannabis has emerged as one of the most salient health and wellness trends in recent years. CBD-infused beauty and wellness products are now widely available across the country, and plenty of consume…
00:35:43 |
Mon 24 Aug 2020
Disclaimer: The podcast and artwork embedded on this page are the property of Rosie Mattio. This content is not affiliated with or endorsed by eachpod.com.