From Pot to Popular
An inside look into how leading entrepreneurs, executives, and journalists are bringing cannabis into the mainstream. Join host Rosie Mattio, founder of MATTIO Communications, for unfiltered conversations about the highs and lows of growing a business in this rapidly changing industry.
- Update frequency
- every 9 days
- Average duration
- 28 minutes
- Episodes
- 87
- Years Active
- 2020 - 2025
Stuart Tomc: Keeping science as the driving force of the CBD industry
Since 2014, CBD has grown from a relatively unknown ingredient to one of the most sought-after products on the market. While CBD has become a mainstream product, many science-backed brands are strivi…
00:26:28 |
Wed 02 Jun 2021
Ben Larson: How are emulsion and infusion technologies changing the course of the cannabis industry?
As cannabis becomes an increasingly mainstream industry, brands in this space are also developing more accessible consumption methods for everyday customers. In recent years, infused products have ex…
00:30:08 |
Wed 26 May 2021
Jonathan Rubin: What’s driving the momentum behind U.S. operators?
Consumers and investors alike have begun rallying around the U.S. cannabis industry, and several top multi-state operators are stepping into the spotlight. In this episode, we talk to Jonathan Rubin …
00:26:21 |
Wed 19 May 2021
Stephen Murphy: Opportunities in Europe’s Cannabis Marketplace
There’s no doubt that cannabis legalization is sweeping the globe, but the rate at which regions are opening and the priorities of countries varies greatly. Europe’s market and infrastructure lags be…
00:27:02 |
Sun 16 May 2021
Sebastien Centner: How premium brands can deliver on their consumer promises
When you think about premium cannabis, what comes to mind? Meticulously grown flower with a sweet aroma and distinct terpene profile? Luxurious THC-enriched body oils to soothe everyday aches and pai…
00:33:38 |
Wed 05 May 2021
Raymond Chang: What role does AI play in cannabis cultivation?
Producing consistent yields has been a longstanding challenge for even the most experienced cultivators. Agrify, a developer of premium grow solutions, aims to make the cultivation process as streaml…
00:22:49 |
Wed 28 Apr 2021
Ashley Reynolds: How cannabis entrepreneurship intersects with motherhood
CBD has become one of the most popular wellness products among mothers, and Ashley Reynolds, was an early advocate for the holistic properties of cannabis when she co-founded Elmore Mountain Therapeu…
00:21:52 |
Wed 21 Apr 2021
Sam Ghods: What does it take to build a premium cannabis brand?
An appreciation for craftsmanship often emerges as certain consumer industries become more developed and sophisticated, and cannabis is no exception. Just like with wine, spirits, and coffee, cannabi…
00:27:27 |
Wed 14 Apr 2021
Alex Milligan: Bringing the magic back to cannabis retail through subscription services
While cannabis consumers seemingly have endless products and brands to choose from these days, brand discovery and engagement are still significant obstacles for legal companies. Since 2015, Nugg has…
00:29:15 |
Fri 09 Apr 2021
Claire Moloney: How are cannabis marketplace insights fueling industry growth?
LeafLink, the go-to wholesale marketplace for retailers, brands and distributors, has played an integral role in the maturation of the industry. In this episode, we talk to the company’s first hire, …
00:23:53 |
Wed 31 Mar 2021
Stevens Sainte-Rose and Fanny Sheumaker: What does it mean to foster well-being at a corporate level?
Cannabis businesses often say they are in the business of nurturing the well-being of their patients and customers, but how does that translate within their own corporate culture? In this episode, we…
00:34:47 |
Wed 24 Mar 2021
Aaron LoCascio: Betting on the picks and shovels of the cannabis space
As mainstream cannabis consumption has taken off, so has the demand for cannabis accessories, one of the fastest growing sectors within the industry. In this episode, we talk to Aaron LoCascio from G…
00:23:52 |
Wed 17 Mar 2021
Todd Rosales: How can cannabis leaders put their best foot forward on podcasts?
In this episode, we discuss industry trends, the future of the Florida market and the importance of consumer education with Todd Rosales, the host of Elevate Your Grind --one of the most popular podc…
00:36:16 |
Wed 10 Mar 2021
Sarah Jacoby: Understanding the evolution of mainstream cannabis coverage
As the mainstream adoption of cannabis consumption continues to rise, more media outlets are taking note and covering the rise of the industry from a variety of perspectives. In this episode, we disc…
00:26:12 |
Fri 05 Mar 2021
Dave Weir: Creating a sustainable system around the next commodity crop
Hemp farming has become increasingly popular since the 2018 Farm Bill was passed, but patchwork federal and state regulations, unpredictable demand for the crop and numerous operational obstacles hav…
00:28:12 |
Fri 26 Feb 2021
Fabian Monaco: Understanding Michigan’s competitive advantage in the retail landscape
The past year has awakened the sleeping giant that is Michigan’s retail market. Adult-use sales jumped by over 280% in 2020, making the Wolverine State one of the top markets in the country. Gage Can…
00:29:17 |
Thu 25 Feb 2021
Meredith Mahoney: How will cannabis companies claim their stake in the delivery economy?
On-demand delivery of common household goods, groceries and meals has become part of everyday life, especially since the start of the pandemic. As consumer demand for cannabis continues to climb, mor…
00:28:24 |
Sun 21 Feb 2021
Jeffrey Harris: Is there a secret sauce to building cannabis customer loyalty?
Despite growing mainstream demand for legal cannabis, effectively reaching the right consumer remains one of the greatest obstacles to retailers and brands. Current regulations have shut out the lega…
00:28:16 |
Fri 19 Feb 2021
Socrates Rosenfeld: Building digital solutions that protect the integrity of the cannabis industry
Encumbered by strict regulations and ongoing legalization efforts, cannabis is arguably the final frontier of retail and e-commerce. In this episode, Socrates Rosenfeld, Co-Founder and CEO of Jane Te…
00:29:43 |
Wed 17 Feb 2021
Matt Hawkins: What does the next generation of cannabis investing look like?
As an early investor in the legal cannabis space, Matt Hawkins, Founder and Managing Partner of Entourage Effect Capital has had his finger on the pulse since 2014. In this episode, Matt discusses wh…
00:22:24 |
Wed 10 Feb 2021
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