Forecast · The Marketing Podcast for Consultants and Professional Service Firms
Forecast is a show about marketing for consultants and professional service firms. Tune in for expert interviews with marketing and business development thought leaders who can shortcut your path to success.
Show notes: http://forecast.fm
- Update frequency
- every 4 days
- Average duration
- 26 minutes
- Episodes
- 100
- Years Active
- 2016 - 2019
3 Steps to Tell Your Brand's Story
Grab the entire series on branding at forecast.fm/brand Let’s assume you’ve got your brand image all lined up. You know exactly how you want buyers to feel when they interact with your brand. And you…
00:10:35 |
Fri 24 Mar 2017
How to Make Your Brand Stand Out
Grab the entire series on branding at forecast.fm/brand Do you look and sound the same as all your competitors? There’s an easy way to find out. Print out the ‘about’ page of your website alongside t…
00:15:14 |
Thu 23 Mar 2017
Why Feelings Matter More than Facts
Grab the entire series on branding at forecast.fm/brand What the heck is a “brand” anyways? Ask three different people and you’ll get three different answers. Without a shared definition of what a br…
00:13:12 |
Mon 20 Mar 2017
5 Steps to Get Started With Content
If you've decided to give content marketing a try, I have good news and bad news for you. The good news is it's never been easier to get started. You can publish an article on your LinkedIn profile. …
00:15:54 |
Fri 17 Mar 2017
A Tale of Two Professional Services Firms
Make no mistake. Content marketing is a LOT of work. You're busy enough trying to balance the many demands of running a professional services firm. Between answering to clients, supervising staff, an…
00:11:12 |
Wed 15 Mar 2017
How to Create Marketing People Actually Want
Unless you've been living under a rock for the past few years, you've probably heard the term content marketing before. Even if you haven't heard the term, you've definitely seen content marketing in…
00:13:34 |
Mon 13 Mar 2017
Use This Simple Formula to Write Your Value Proposition
So you're finally ready to put pen to paper. You've completed the customer profile and identified the ways your products and services create value for your buyer. This next step should be the easiest…
00:11:36 |
Fri 10 Mar 2017
How to Connect What You Do to What Buyers Want
Now that you have a clear customer profile, your next step is to determine how your products and services can help buyers achieve their "gains" and avoid their "pains". The mistake people make here i…
00:09:33 |
Wed 08 Mar 2017
The 3 Elements of a Customer Profile
If you struggle to craft a compelling value proposition for your firm, chances are you're doing it wrong. As we've discussed previously on the show, powerful messages don't live inside your head… the…
00:15:12 |
Mon 06 Mar 2017
5 Success Disciplines for Marketing Execution
Here's the harsh truth. Most people will NOT achieve their goals. Despite the best of intentions and their best effort, they just won't achieve what they want to achieve. And it's not because they're…
00:14:48 |
Fri 03 Mar 2017
How to Align Your Actions With Your Goals
It's nice to have goals. The act of setting goals along makes you much more likely to achieve them. But having goals isn't enough. It's far too easy to jot down some goals that make you feel good abo…
00:18:08 |
Wed 01 Mar 2017
How to Set Business Goals that Stick
Goal setting is a tricky exercise. For starters, most people try avoid it altogether. It's much more fun to sit around and dream about your goals than to take the uncomfortable step of writing them d…
00:18:50 |
Mon 27 Feb 2017
The 5 Levels of Buyer Awareness
This is where messaging gets messy. Up until now, we've talked about where powerful messages come from and how to get your clients to tell you what they want. But even after you've done all that, you…
00:09:56 |
Fri 24 Feb 2017
How to Get Clients to Tell You What They Want
I'm going to let you in on a little secret. There's something that marketers and copywriters (people like me) don't like to tell their clients (people like you) about messaging. We prefer that you th…
00:13:26 |
Wed 22 Feb 2017
Where Powerful Messages Come From
Here's how most people come up with marketing messages. They sit down at their computer, fire up the keyboard, and start brainstorming "hooks". Or they get their team together in a room for a white-b…
00:13:26 |
Mon 20 Feb 2017
These 5 Factors Determine How Much You Can Charge
The more you charge for your services, the more money you'll make. But you can't simply raise your prices indiscriminately. If you do that, without justifying the increase, you'll lose more business …
00:10:51 |
Sat 17 Dec 2016
How to Maximize the Value of Every Client
Some clients are worth more than others. There are clients who stick around for the long haul... they buy from you repeatedly and happily pay your invoices on time. While there are others who give yo…
00:11:11 |
Wed 14 Dec 2016
How to Unlock the Power of "Growth Leverage"
What's the first thing that comes to mind when you think about growing your firm? If you're like most people, you probably think about attracting new clients. All things considered, the more new clie…
00:10:33 |
Mon 12 Dec 2016
This Simple Sentence Will Get Your Prospect's Attention
What if you could turn a stranger into an interested prospect in just one sentence? What if you could almost instantly make a new prospect curious about what you do? Meet the trigger statement. This …
00:10:33 |
Fri 09 Dec 2016
The 7 Elements of a Billion Dollar Marketing Story
Are you sending a clear message to your prospects? If your message isn't getting through, or it's not converting prospects into clients, chances are it's not clear enough. The best way to make your m…
00:11:18 |
Wed 07 Dec 2016
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