Forecast is a show about marketing for consultants and professional service firms. Tune in for expert interviews with marketing and business development thought leaders who can shortcut your path to success.
Kristen Gallagher is the founder and CEO of Edify. In this episode, Kristen shares the story of how she launched Edify and turned it into a leading learning and development firm for growing startups.…
In this episode, John Doherty shares what makes other consultants stand out from the rest and the common mistakes that they do with their messaging and positioning. Listen here… Show Notes John share…
It may seem like there’s a never-ending list of questions your marketing needs to address. But when you boil them down, there are really only three. In this episode, Dov Gordon breaks down each of th…
Blair Enns is the founder of a training company for creative firms called Win Without Pitching and the author of a fantastic book called Priving Creativity: A Guide to Profit Beyond the Billable Hour…
David C. Baker is the author of a fantastic book called The Business of Expertise: How Entrepreneurial Experts Turn Insights into Impact + Wealth. This book is a must-read for anyone who calls themse…
Hate the idea of coming across as some kind of sleazy salesperson? Liston Witherill has some good news for you. You don’t need to be the stereotypical salesperson that you’ve seen in movies and read …
Do you sometimes feel like weeks and months have gone by but you haven’t made meaningful progress in your business? You’re not alone. This is a common challenge that consultants and professional serv…
Will Bachman is a McKinsey trained independent management consultant. He’s also the Founder of Umbrex, a global community of independent, top-tier management consultants. In this episode, Will shares…
What do the fastest growing firms in every industry do differently than their average growth competitors? This is the question that Lee Frederiksen and his team at Hinge Marketing seek to answer in t…
In this episode, Anthony English shares the story of how the market for his IT services suddenly collapsed after the financial crisis, and how he had to reinvent himself as a result. This is what led…
In this interview, Mark Evans and I talk about how to get attention by crafting powerful stories that pull your audience in, engage them in the conversation, and make them interested in what you have…
Kevin Pettie joins us to talk about the bread and butter of your LinkedIn strategy, which is your LinkedIn profile. The LinkedIn profile is your own personal homepage on LinkedIn, and it may be even …
John Jantsch is a marketing consultant, speaker and author of Duct Tape Marketing, Duct Tape Selling, The Commitment Engine and The Referral Engine and the founder of the Duct Tape Marketing Consulta…
Jason Foster is the Founder of Cynozure, a big data consultancy based in London, UK. Jason’s team has a wide breadth of experience in the big data space. But this presents a challenge. How can they p…
Matt Inglot is the Founder of Tilted Pixel and host of the Freelance Transformation podcast. In this episode, Matt shares the story of how he scaled down his marketing agency into a “micro firm” so h…
Reuben Swartz is the Founder of Mimiran, a web application that helps consultants convert more website visitors into leads, more leads into conversations, and more conversations into signed proposals…
David A. Fields is Founder and Managing Director of The Ascendant Consortium, an organization that matches top-tier management consultants with consulting clients. He is also the author of The Irresi…
Ian Brodie teaches consultants, coaches, and professional service providers to attract and win their ideal clients by becoming seen as authorities in their field. In this interview, we talk about Ian…
Philip Ideson is the Founder of Palambridge and host of The Art of Procurement. In his corporate life, Philip was a successful Procurement executive. He always had aspirations of starting a business …
Brent Weaver is the guy who started a business in college and never really looked back. As much as I hate guys like that, it’s really hard to NOT like Brent. In this episode, Brent shares how he star…
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Wed 06 Dec 2017
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