Forecast · The Marketing Podcast for Consultants and Professional Service Firms
Forecast is a show about marketing for consultants and professional service firms. Tune in for expert interviews with marketing and business development thought leaders who can shortcut your path to success.
Show notes: http://forecast.fm
- Update frequency
- every 4 days
- Average duration
- 26 minutes
- Episodes
- 100
- Years Active
- 2016 - 2019
The Elite Consulting Mind with Michael Zipursky
Michael Zipursky is the CEO of Consulting Success and a coach to thousands of elite consultants. In this interview, Michael shares the story of how he got into the consulting business, why he started…
00:34:52 |
Thu 23 Nov 2017
How to Sell Services on Webinars with John Nemo
Contrary to popular belief, webinars are NOT just for people selling information products or online courses. You can sell consulting or professional services on a webinar, you just need to do it a li…
00:37:50 |
Mon 06 Nov 2017
How to Convert your Followers into Conversations with Naeem Ali
Naeem Ali is a CBTC (“Communication Based Train Control”) consultant. With over 15 years of experience deploying CBTC train solutions, Naeem is one of the leading CBTC experts in the world. In this i…
00:37:50 |
Thu 02 Nov 2017
How to Design Your Sales Process with Dianna Geairn and Shawn Karol Sandy
What does your sales process look like? Whenever I ask this question, I get a lot of blank stares, followed by an awkward moment of silence until they realize it’s not a rhetorical question. Sales, l…
00:37:50 |
Mon 30 Oct 2017
How to Develop a Turnkey Service Offering with Molly Nicholson
Hitting capacity in a service business is an inevitable and uncomfortable position to be in. It’s nice to be busy, but it’s unsettling to know that you’ve maxed out on your growth potential. Fortunat…
00:37:50 |
Thu 26 Oct 2017
How to Generate More Leads from Your Website with Tsavo Neal
Your website can either bring someone into your pipeline or it can turn them away. -- Tsavo Neal Is your website generating leads? If it’s not, you’re leaving money on the table. For a consulting pra…
00:27:19 |
Mon 23 Oct 2017
How to Build a Business that Plays to Your Strengths with Jake Jorgovan
Jake Jorgovan started his entrepreneurial journey as part owner of a video production agency. A few years into that experience, despite the fact that business was booming, Jake decided to sell his st…
00:34:27 |
Thu 19 Oct 2017
How to Scale a Coaching and Training Firm with Mary Ann Samedi
Mary Ann Samedi, Managing Director of Amazing Appeal, is a learning and development professional with over 15 years of experience facilitating workplace learning programs in corporate and non-profit …
00:23:34 |
Mon 16 Oct 2017
The Power of Positioning and Specialization with Philip Morgan
To truly achieve mastery, you have to focus on just one thing. -- Philip Morgan Specialization is HARD. Even if you’re convinced of the benefits of specialization, taking the steps to claim a special…
00:23:34 |
Mon 09 Oct 2017
The 4 Elements of an Unforgettable Personal Brand with Rochelle Moulton
I still remember the day I first discovered Rochelle Moulton. It started with a tweet from Jonathan Stark. From there I clicked through to Rochelle’s website. And within seconds, I was hooked. Rochel…
00:23:34 |
Thu 05 Oct 2017
How to Use Your Unique Experiences as a Differentiator with Joel Smith
Joel Smith is the only theatre producer turned business development consultant that I’ve ever met. If that’s not enough to make for a good story, Joel has found a way to integrate his theatre experie…
00:23:34 |
Mon 02 Oct 2017
What’s Next On Forecast
Great news… we’re back! You may have noticed that Forecast has been on break since the summer. If you’re one of the kind people who not only noticed, but also reached out to see if I was okay… thank …
00:15:25 |
Thu 28 Sep 2017
REPLAY: How to Dramatically Improve Your Chances of Marketing Success
In this lesson, we'll talk about how to translate your goal into a plan that you can execute. Make no mistake, there's nothing sexy about this process. But if you don't take this extra step, your goa…
00:15:25 |
Mon 10 Jul 2017
REPLAY: How to Pick One Big Marketing Goal for this Quarter
What's your focus in Q3?
When it comes to marketing, less is more. There's no sense committing to a whole set of tactics that you probably won't be able to follow through on.
00:14:05 |
Thu 06 Jul 2017
REPLAY: Why Your Marketing Needs a Quarterly Check Up
Q2 is officially over. More than 50% of the year is behind you. The question is, are you 50% of the way towards achieving your goals?
That's the essence of the quarterly review process. You need to…
00:11:23 |
Mon 03 Jul 2017
How Productized Consulting Can Level Up Your Business with Jane Portman
Jane Portman began her entrepreneurial journey as a freelance designer on oDesk (which is now called Upwork). She struggled to find good clients who were willing to pay reasonable rates for her servi…
00:33:34 |
Thu 22 Jun 2017
5 Signs You Should Fire That Client
No client relationship lasts forever. Usually it’s the client who decides it’s time to move on. Maybe they needed your services for a certain period of time. Or maybe their business has changed and t…
00:20:05 |
Mon 19 Jun 2017
How to Generate Qualified Leads on LinkedIn with Jimena Cortes
(click to tweet) Do you know how to use LinkedIn to generate leads? If you're like most people, the answer is probably no. Short of harassing people with copy and pasted messages, you likely don't ha…
00:26:26 |
Thu 15 Jun 2017
The Biggest Marketing Challenges Facing Small Businesses
You know all those challenges you have with marketing? the lack of time to commit to marketing consistently the lack of budget to dedicate to marketing activities the struggle to figure out which mar…
00:17:06 |
Mon 12 Jun 2017
Why Hourly Billing Is Nuts with Jonathan Stark
Do you bill clients by the hour? Whether you backed into that model by default, or it was the client’s expectation, or that’s just the way things are done in your industry -- Jonathan Stark thinks yo…
00:28:10 |
Thu 08 Jun 2017
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