EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer

CCPA Compliance: Google Launches Restricted Data Processing Option

To comply with the California Consumer Privacy Act (CCPA), companies can now enable restricted data processing by turning off person…

Is Google Over-Reaching Into People’s Lives?

One of Google’s recent patents appears to be geared towards sending people relevant purchase decision information while they’re in physical stores, includ…

There aren’t very many people who got involved in SEO from the very beginning and then stuck with it all the way to now. When you have the opportunity to book a guest who basically invented SEO and p…

Getting great SEO results means making sure your audits are strategic, understandable, and actionable! With more than a decade of international SEO consulting under her belt, Aleyda Solis, Founder of…

On this week’s EDGE of the Web show we discussed top trending digital marketing news ranging from new WordPress plugins and Facebook video metrics! Check out this week’s trending news:

• Finally, Go…

When you’re going the extra mile for clients in your SEO work, it should feel like you’re being a detective. Your digital marketing clients need to feel confident about your SEO skills, abilities, an…

Love it or Hate it, Another Major Google Algorithm Change is Coming

BERT-optimized natural language processing (NLP) means Google will look at more of the words in a search query to better understand…

The H1 Debate Continues

Google has previously said the use of H1 is not important to SEO because semantic analysis is the key. Others, however, note how H1s do impact SEO in terms of what appears in …

When your ultimate goal is to improve your site’s search position, there’s no better way to get started than with a search engine optimization audit. Everyone wants to boost the search position for t…

Does your digital marketing strategy include long-term content marketing? It should! What do brands like Arrow Electronics, General Mills, and Kraft have in common? Their digital marketing efforts go…

NEWS SYNOPSES:

Google Gives Webmasters More Control Over Their Search Listing DisplaysThree new meta tags allow for controlling the max length of a text preview, duration of a video preview, and size…

SaaS marketing hinges on building your brand, inbound content marketing, and identifying the right lead acquisition channels. What better way to learn about SaaS marketing than from the guy who built…

What’s one of the biggest Digital Marketing mistakes being made today? Spending all of your PPC dollars on Google and Facebook! You might be surprised how much of your audience are using Instagram, Q…

Host Erin Sparks and Guest Joe Martinez discuss this weeks trending topics:

Google Changes the Meta Robots Nofollow Tag from a Directive to a Hint

The Nofollow page tag was previously a directive to…

Was There a Google Search Algorithm Update Around September 4th or 5th? Inquiring minds want to know, but it can be hard to tell. Anyone with a site that suddenly drops tends to sound the alarm, whic…

If your business or client’s business gets all of its customers from a localized area- how do you go about optimizing your website to cater to just your city and neighborhoods? What does your local r…