EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer

Claiming your Google My Business is a great way to start optimizing a FREE listing Google provides a lot of companies. If your business has a location address and a phone number then you might alread…

YouTube is Beta-Testing New Viewer Applause Feature

For now creators have to be invited by YouTube to test the new content monetization product, but it lets users support a video by paying $2 to put …

Google Shopping Ads are Coming to Gmail

Beginning on March 4, 2020, Shopping Ads will be eligible for placement in Gmail. Advertisers must opt-in their campaigns to YouTube, Gmail, and Discover. Data…

Is your company putting enough time and attention into the strategies behind your content writing? Are you even using a specific strategy when it comes to blogs and landing pages on your company webs…

Lazy-Loading for All Images in WordPress 5.4

The impact of this change means publishers who use WordPress will no longer have to rely on third-party plugins or JavaScript for lazy-loading of images.

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Many people in the work space have a hard time with providing feedback without worrying about hurting someone’s feelings. Other times, superiors have a hard time providing feedback in a respectable m…

Wondering what you really need to know about BERT and natural language SEO? Our listeners get the perspective of an international SEO and digital strategy consultant speaker, trainer, and lecturer th…

The Next SEO Obsession: Dwell Time When searchers click on a SERP link to check it out, may or may not then return to the SERP to look at other results. SEOs are now becoming obsessed with how much t…

The marketers who will win in today’s environment are those who understand it’s all about providing a great experience. It’s no longer about GRABBING attention, it’s about HOLDING attention. Although…

Google Chrome to Phase Out Third-Party Cookies

The digital media industry has two years to plan how it will identify audiences online when “cookie-pocalypse” descends. It’s a big deal given Chrome ac…

Beta Integration with PromoteIQ Now Available in Microsoft Advertising

Microsoft Advertising is making changes to support retailers, including an integration with PromoteIQ now in beta mode, along wi…

Ready to make your next brilliant digital marketing move in 2020? One thing to consider using is Google Tag Manager to track on-site engagement. Our featured guest on this week’s EDGE of the Web epis…

Did Google Start the New Year with a Search Algorithm Update? 

There are always people complaining about drops in traffic and other people happy about traffic increasing. The chatter itself does not …

The digital marketing industry rang in the new year by reviewing everything new 2019 brought us and what is in store for 2020. This week's featured guest, our first guest for the EDGE 2020 Contributo…

Google Calls for Greater Sensitivity in Search Quality Guidelines

The latest update to Google search quality guidelines reminds evaluators to keep in mind the diversity of users and the need for impa…

Make 2020 the year you consistently hit CRO home runs, a good starting point is optimizing your landing pages! If you’re looking for ways to get more conversions, then you should know this week’s spe…

Suggested Services Now Customizable in Google My Business

Service-based business owners can now customize a list of suggested services on their Google My Business listing. Google will automatically s…

In honor of Cyber Monday, we wanted to focus on the eCommerce market for this week's EDGE of the Web show! When you want to sell your products through Amazon and Walmart, you’ve got to get a handle o…