EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer

A chunk of the EDGE conversation this week revolves around the potential monetization of information with the news that Google is paying Wikimedia for access to its information for Knowledge Panels. …

Erin and Mordy have fun while Jacob’s away and try out a new podcast recording platform.  Wow - did we hit a wall with lag.  We’re not saying which platform, but man, do you really sell that?  Storie…

Here’s an episode that takes on a news item and dives into the philosophical and metaphysical (no, not a new Facebook virtual world).  Covering stories from Search Engine Land and The Verge, the EDGE…

Jason Barnard returns for the second segment of his interview with EDGE of the Web to discuss Brand SERP optimization. Jason, The Brand SERP Guy, helps us understand how to optimize certain features …

Erin, Mordy, and Jacob get lost along the way in this episode, covering stories from Search Engine Land and Search Engine Journal.  Ahrefs has rolled out a new search engine that they have been worki…

Jason Barnard has joined Erin on the EDGE again to discuss his new book, The Fundamentals of Brand SERP for Business. Jason, The Brand SERP Guy, is blazing the trail of Brand SERP education and we’re…

We have a special show for our listeners of the EDGE.  InLinks. our ongoing sponsor of the News podcast has made a major overhaul of their Keyword and Topic Research Tool. 

We reached out the Dixon J…

The EDGE team stops in mid-recording to submit Erin’s info to the lead funnel over at UberSuggest to demonstrate what is about to happen to AnswerThePublic.com. Actually, that was only Mordy - to not…

It’s been announced, and we need to ramp up our understanding and implementation of Google Analytics 4. In part 2 of this interview, Krista Seiden of KS Digital, LLC shares her thoughts on the most s…

The EDGE team dropped in on a number of articles this week from Search Engine Round Table and Search Engie Journal, carefully reading and ruminating about each.  Clearly Erin had a accurate bead on e…

EDGE of the Web is proud to bring you some epic fails shared by friends of the show.  We wanted to lean into the 500, seeing that the server error code 500 is a bad thing, any way you cut it.  We rea…

Did we hear that right?  Google introduces the first designated schema ranking signal!  That’s breaking news!  Erin, Mordy and Jacob cover the Google I/O news of the week from Search Engine Roundtabl…

It’s been announced and we need to ramp up our understanding  and implementation of Google Analytics 4. 

Krista Seiden of KS Digital, LLC shares about her role as project manager of GA4, discusses …

Jonny Ross of Fleek Marketing gives us a run through of practical tips for successful schema deployment on your website.  We also cover a great deal of information regarding citation strategies.  Lea…

Mordy’s back with the EDGE team as we go through a number of great news pieces this week from Search Engine Land, Search Engine Roundtable, TechCrunch and Search Engine Journal.  Had a fun time liste…

Jonny Ross, the founder of Fleek Marketing, joins the EDGE to provide foundational information about structured data via schema.  We cover what it is, what it means to search engines, and the value y…