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EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer - Podcast

EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer

EDGE of the Web is a weekly digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing, and more. Host Erin Sparks discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing. Visit our website at edgeofthewebradio.com to see all of our past shows and videos.

Marketing Business News Tech News
Update frequency
every 4 days
Average duration
45 minutes
Episodes
834
Years Active
2012 - 2025
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530 | The Two Essential Ingredients of SEO w/Michel Fortin

530 | The Two Essential Ingredients of SEO w/Michel Fortin

The second segment of our Michel Fortin interview goes from helpful content straight into the customer’s search intent. Are we meeting them on the road to their solution with insightful, useful conte…

00:39:14  |   Sat 10 Sep 2022
529 | News from the EDGE | Week of 09.05.2022

529 | News from the EDGE | Week of 09.05.2022

We came across a very important article from Dan Taylor this week regarding the possibility of site indexing being the most coveted goal for SEO’s of the future. Coupled with an article from Search E…

00:27:14  |   Thu 08 Sep 2022
528 | User-First SEO = Helpful Content w/ Michel Fortin

528 | User-First SEO = Helpful Content w/ Michel Fortin

It couldn’t be more timely! Michel Fortin, long time SEO professional, has recently written a fantastic article regarding “user-first” SEO principles, a concept that he has been championing for somet…

00:31:06  |   Mon 05 Sep 2022
527 | News from the EDGE | Week of 08.29.2022

527 | News from the EDGE | Week of 08.29.2022

Robots can recognize other robots, right Modie (Mordy’s AI name)?

Alright, we evidently were advertising SERP’s Up, the new Wix podcast, as Mordy’ threw promos everywhere in the show. Yup - very prou…

00:30:23  |   Wed 31 Aug 2022
526 |  Dawn Anderson: Is That Page Good Enough to Represent the Query?

526 | Dawn Anderson: Is That Page Good Enough to Represent the Query?

Dawn Anderson shares her expertise of semantic relationships of content for the EDGE audience, in this second part of her interview with Erin Sparks. They dive in the machine learning concepts that a…

00:42:26  |   Wed 31 Aug 2022
525 | News from the EDGE | Week of 08.22.2022

525 | News from the EDGE | Week of 08.22.2022

So the whole SEO world turns on its ear, and we hold it back until the third article? Really, an update like this deserves top billing! We are here at the onset of the Helpful Content Update (HCU), a…

00:37:04  |   Wed 24 Aug 2022
524 |  The Evolution of Google Updates w/ Dawn Anderson

524 | The Evolution of Google Updates w/ Dawn Anderson

Dawn Anderson joins Erin Sparks to discuss the history of Google updates and the pursuit of “cleaning” up the web. Dawn shows her expertise and knowledge in the science of SEO. She gives context to t…

00:41:46  |   Sat 20 Aug 2022
523 | YouTube Shorts & Recovering from Burnout w/ Tim Schmoyer

523 | YouTube Shorts & Recovering from Burnout w/ Tim Schmoyer

In our second segment with Tim Schmoyer, founder of VideoCreators.com, we walk through what it takes to create YouTube Shorts with success. It’s not for the faint of heart, truly. Learn about the ste…

00:41:10  |   Tue 16 Aug 2022
522 | News from the EDGE | Week of 8.8.2022

522 | News from the EDGE | Week of 8.8.2022

Does Mordy really think that we going to answer our live chat WHILE doing the show? Seriously. Articles from Search Engine Journal, Land, and Roundtable, are on deck as we dig through some Google upd…

00:35:05  |   Wed 10 Aug 2022
521 | Breaking the Google Mindset in YouTube w/ Tim Schmoyer

521 | Breaking the Google Mindset in YouTube w/ Tim Schmoyer

Tim Schmoyer joins back up with the EDGE to discuss a dissonance that has to be figured out: we can’t use our Google SEO mindset for YouTube optimization. It’s not going to work, and we learn why it …

00:38:53  |   Tue 09 Aug 2022
520 | News from the EDGE | Week of 08.01.2022

520 | News from the EDGE | Week of 08.01.2022

Late in the week for recording due to a power outage at the studio, we jump into this week’s news from Search Engine Land and Search Engine Roundtable. Sizable changes in the Quality Raters Guideline…

00:25:35  |   Thu 04 Aug 2022
519 | What You Didn’t Know in News SEO w/ Barry Adams

519 | What You Didn’t Know in News SEO w/ Barry Adams

In this second segment of our interview with Barry Adams, we unpacked further some SEO tips for the news publishing industry. We delve into misconceptions about how Google processes news sites. We al…

00:42:06  |   Fri 29 Jul 2022
518 | News from the EDGE | Week of 07.25.2022

518 | News from the EDGE | Week of 07.25.2022

Did Mordy literally try to piss off every one of our sponsors this week?  Boy, it felt like it.  Drop in as we cover Search Engine Journal and Content Marketing Institute articles.  Dig in and have a…

00:33:52  |   Wed 27 Jul 2022
517 | News Publishing SEO with Barry Adams

517 | News Publishing SEO with Barry Adams

Barry Adams returns to the EDGE to share key SEO tips for the news publishing industry. We delve into what Barry has seen from over 50 news site audits as the most common opportunities to leverage in…

00:38:23  |   Sat 23 Jul 2022
516 | News from the EDGE | Week of 7.18.2022

516 | News from the EDGE | Week of 7.18.2022

Crystal Carter, Head of SEO Communications at Wix joins the EDGE crew in Mordy’s stead to cover all of the hot topics, including the hottest topic, the HEAT!  Stay cool with us as we tackle news from…

00:42:59  |   Thu 21 Jul 2022
515 | Where Has Google’s Data Gone? w/ Patrick Stox

515 | Where Has Google’s Data Gone? w/ Patrick Stox

There was a huge bit of news that is stirring up a good deal of conversation in the SEO circles on social media. Patrick Stox and Ahrefs released a study representing almost 150,000 websites and near…

00:41:44  |   Sun 17 Jul 2022
514 | News from the EDGE | Week of 7.11.2022

514 | News from the EDGE | Week of 7.11.2022

Greg Finn of the Marketing o’Clock podcast comes on to step in for Mordy while he’s at #MozCon! Oh wait - Mordy crashed the party! We thought we had a break from him!

Join us as we dive into articles…

00:36:03  |   Mon 11 Jul 2022
513 | Technical SEO Audits & Domain Name Protection with Bill Hartzer

513 | Technical SEO Audits & Domain Name Protection with Bill Hartzer

Bill Hartzer, SEO veteran, and speaker joins Erin Sparks to discuss the history of technical SEO audits, the best tools to analyze log files, and key information to delve into to understand your site…

01:03:49  |   Sat 09 Jul 2022
512 | News from the EDGE | Week of 7.4.2022

512 | News from the EDGE | Week of 7.4.2022

We take a moment to not talk SEO on the show this week. Believe that?  Actually, we do sew in some key concepts about search regarding the investment in SEO in light of this time of inflation as well…

00:36:07  |   Thu 07 Jul 2022
511 | Inbound Marketing is a Romance w/ Norm Vogele

511 | Inbound Marketing is a Romance w/ Norm Vogele

Norm Vogele of Page One Power joins the EDGE to discuss the concept of inbound marketing as a romance, one that has to be carefully managed and developed over time.  Nuggets of gold in this show are …

01:13:18  |   Wed 29 Jun 2022
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