EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer

Cyrus Shepard and Erin Sparks explore why internal linking is so important to SEO, all while backing it up with studies and giving many pro tips for all of you SEOs out there. They also go in deep on…

Should AI be used for YMYL content? Does CLS have more weight in Google Core Web Vitals? Will Bing’s chatbot steal your clicks? These questions and more are explored by Erin Sparks and guest co-host …

Cyrus Shepard is this week’s guest on episode 568 of EDGE of the Web show. He sits down with Erin Sparks to discuss the changing SERP features, visual search, and the future outlook of SEO.

He is an …

GA 4 is coming, and Google says it will implement it for you. Do you want to be verified on Twitter? That’ll be $1000 per month. . . maybe? Is Google going after ChatGPT? Lastly, a judge just used Ch…

Mordy grabs the captain’s seat as Erin’s stuck in a trailer in the garage with COVID. Wow - listen to these guys. They just wander around the news while Erin’s away and offer up Ring Dings to everyon…

Erin Sparks and Mark Williams-Cook explore featured snippets and People Also Ask (PAA) features from Google. They dig into the benefits and how SEOs can take advantage of them. They somehow found a w…

Mark Williams-Cook and Erin Sparks have a deep conversation about the current transition happening for SEOs – moving from keyword search volume to intent volume. They opine on zero-volume keywords, P…

Brands are admitting publicly to using AI to write their content – How do you think Google responded?

Erin and Mordy take a deep dive down the rabbit hole of Search Engine Land and explore ChatGPT, A…

We’re talking voice search, the Internet of Things, and Google’s Multitask Unified Model with Cindy Krum on this episode of the EDGE. Her breadth of knowledge on these topics and ability to predict t…

We cover the MOST important digital marketing news of the week: which is better, Ring Dings or Ding Dongs - seriously?

Erin, Mordy, and Greg Finn of Marketing O’Clock take on some great articles from…

The SEO Sherpa, Cindy Krum, comes back to the EDGE loaded for bear! It’s awesome to reflect back on what Cindy was talking about in 2018 and and nowm in 2023. She was spot on with Entities being the …

We just hit a new year, and like with every new year comes new SEO tips, tools, techniques, and upcoming trends to look out for. Mordy Oberstein and Erin Sparks explore all of the above in this infor…

Our final podcast of 2022 doesn’t fail to deliver as we tackle content optimization with an analogy: treating it like you would if you were a comedian!

Dan Shure, the host of Experts on the Wire podc…

Dan Shure, the host of Experts of the Wire podcast, returns to join the EDGE. He discusses how the show came about in 2015 and the factors of the success of a podcast with today’s digital consumers. …

There’s a lot of news this week coming up on the holidays and it’s Google’s fault! Morty Olberstein and Erin Sparks dig into the new Google Search Console dashboard, December’s link spam algorithm up…

Norm Vogele, the Onsite Content Strategist for Page One Power, opines on philosophical concepts with Erin Sparks about the inherent dangers of personifying Google. It’s understandable why it happens,…

“Welcome back to the EDGE, 

In today's podcast: we'll be exploring three major headlines from the SEO/tech world. First, Google has brought the continuous scroll to desktop search results. Second, Go…

Erin Sparks at EDGE talks with Paul Andre (DRE) de Vera about all things video SEO. He brings over a decade of SEO experience to bear with his best practices for video and YouTube optimization. He’s …

Two years with Mordy Oberstein as a co-host with us. Yes, let that sink in for a moment. Are we masochists? The EDGE team digs into a lot of news this week with stories from Search Engine Land, Searc…

Paul Andre (DRE) de Vera shares how Covid motivated him to start a live-streaming podcast. Over 100 shows and two years later, he’s still cranking out the content. A consummate entrepreneur and forme…