EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer

It’s time to move to GA4, folks!

Google Analytics 4 is upon us - and it’s time to get migrating! We cover a number of articles, but none more important than: (1) Update your WPCode plugin now and,

(2…

Erin Sparks welcomes guest Areej AbuAli, founder of Crawlina and Women in Tech SEO, to discuss her entrepreneurial journey, what it’s like to grow a community from scratch, the importance of mentorsh…

Is Google really retiring its ranking factors of mobile-friendliness, page speed, site security, and on-page experience? What will Facebook do for customers who saw a 500% increase in their CPMs over…

What is marketplace SEO? Is it the same as e-commerce SEO? Not necessarily. 

Listen to this episode to hear guest Brodie Clark, SEO consultant, discuss the unique challenges with marketplace SEO and …

Have you heard about Google’s new Project Magi? Word is that GA4 was just updated to include “one per session” conversion tracking.

Jacob Mann, Mordy Oberstein and Erin Sparks tackle these news topic…

How have Google’s rich snippets and knowledge graphs evolved over time? What impact will generative AI have on the SERP? What tools can we use to detect AI-written content?

Guest Brodie Clark, SEO co…

If Facebook enters the AI chat space will he call it ZuckBot? What are Google’s Quality Raters doing with Bard and is it coming to the most popular search engine anytime soon?

Jacob Mann and Erin Spa…

What impact will AI have on marketing and advertising in 2023? Is Discord a viable marketing channel? What’s it take to build a successful podcast?

Join Erin Sparks and guest Greg Finn, partner at Cy…

Not a week goes by when we’re not talking about AI these days. Elon Musk and Steve Wozniak say the tech world should put a six-month pause on the development of systems smarter than GPT-4 until an in…

Why does Google’s support for paid advertising stink so bad and what’s causing cost per lead to skyrocket up? Erin Sparks and Greg Finn sit down to discuss these topics and more on this episode of ED…

Mordy Oberstein and Jacob Mann partner up this week to tackle the digital marketing news.

It seems the SEO industry isn’t that impressed with Google Bard. Apparently, for a pretty understandable reas…

What’s the difference between an offensive and defensive approach to SEO? Erin Sparks sits down with Chris Long to discuss the minutia between these two different perspectives.

Chris, in his role as …

Chris Long and Erin Sparks sit down to discuss expertise, and what that may look like in the eyes of Google. The dive into the Information Gain Score, content freshness, E-E-A-T and several other SEO…

Every week there seems to be an unlimited amount of headlines to cover on News from the EDGE about generative AI.

TikTok is taking on search giants Google and Microsoft in the paid advertising space,…

Erin Sparks sits down with Chris Long to discuss featured snippets, their value, and how to earn them on the SERP. The higher you rank in the 10 blue links the likelihood of earning a featured snippe…

There’s a lot to cover in SEO and digital marketing this week on EDGEnews. 

From a new WordPress plugin vulnerability and local service ads to Google Bard and the projected growth in the use of AI by…

In this episode of EDGEtalk, Kevin Indig, a renowned SEO expert and executive consultant, shares his insights on developing effective strategies for businesses. Throughout the episode, he emphasizes …

Welcome to this week’s episode of EDGEnews, the podcast that brings you the latest updates and insights from the world of SEO and digital marketing. 

Today's episode, we have a special guest hostess,…

Kevin Indig stops by the EDGE studios virtually to have a conversation about generative AI content with Erin Sparks on this episode of EDGEtalk. Can AI satisfy Google’s EEAT? Are AI content tools dis…

Would you pay $12 a month to be verified on Facebook, Instagram and WhatsApp? Looks like Meta is adopting the Twitter model. Did you know Bing just put a cap on how many questions you can ask in a ch…