EDGE of the Web is a weekly digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing, and more. Host Erin Sparks discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing. Visit our website at edgeofthewebradio.com to see all of our past shows and videos.
The “X” Factor
We’re back for another week of SEO & digital marketing news with lots to cover! Twitter has lost it’s wings as Elon Musk leads a massive rebrand to “X”. Google takes strides in promoti…
Glenn Gabe is back for more on The EDGE! Glenn has over 27 years of experience in SEO, plays as a major contributor in the field. This week we discuss the current state of the SEO industry and Google…
Has AI Fallen Off?
Erin embarked on a sun-filled beach getaway this week. However, fear not, because Mordy and Jacob have taken up the reins to tackle the news for this week. The duo talk Google news…
Glenn Gabe, a leading authority in the SEO industry, joins host Erin Sparks on this episode of The EDGE. Glenn has over 27 years of experience in SEO, and is a key educator in the field. In this epis…
Honorary member of the EDGE, Barry Schwartz, joins the show to discuss what other than Google! There’s some major social media news with the launch of Threads from Meta, and some crazy statistics tha…
Is extending your website content to an international audience right for your brand? International SEO expert Gemma Houghton joins the EDGE once again to discuss the strategies and steps needed when …
The triad is back amidst Jacob’s return… but also joining the show this week is Toronto based SEO consultant Jess Joyce to discuss some recent Google changes that are leaving Canadians high and dry. …
Jacob’s off this week, and the two annoying ones go at it…..at the News from the EDGE, of course! We take on AI warnings from Gary Illyes, and news from Google about things new and gone……And to tie t…
In this episode, Director of Marketing at Web Certain, Gemma Houghton, joins the show to discuss her expertise in International SEO. Gemma gives great insight into the nuances associated with SEO, an…
Wouldn’t you like to have your living room decorated by an AI bot? What could go wrong there?
In the news this week, we cover Google Perspectives, updates to the Looker Studio (hate the name), as wel…
Guest Daniel K. Cheung is back on the show with host Erin Sparks to discuss his deep apprehension about Structured Data. Plus, Daniel shares different properties he uses when writing his custom schem…
Episode 600 folks… we made it! Today’s news brings a full package of AI, along with Mordy’s catastrophic effort in attempting a screenplay. Some experiments came out of this episode to compare query …
Looking to explore the capabilities of structured data? Interested in developing and understanding the concept of schema? Guest Daniel K. Cheung is welcomed onto the show to discuss his recent embark…
Erin jumped out of this week’s news to go into the wilderness where there is no AI, and Mordy brought even more of it to the show. News articles for The Verge and Search Engine Land, as well as CBS N…
More AI and Google for you! We’ve got the latest news from Google recently, with some interesting forecasting for what Google could evolve into by 2033. There is lots of interesting news in Artificia…
Get a deeper understanding of schema markup with guest Martha van Berkel, Co-Founder of SchemaApp. Martha gives her insights into validating your schema as well as her suggested approach to updating …
Judith Lewis joins the EDGE team this week to jump into ALL the news we cover. We cover articles from the The Verge, Wall Street Journal, CNN and Search Engine Journal. We’re full up with AI News as …
It’s time to own your knowledge graph! Martha van Berkel of SchemaApp shares her perspective on the history of structured data, its pitfalls, and its stabilization. Listen in as she helps guide us in…
Hot after the search announcement at Google I/O conference, Erin, Mordy and Jacob roll through the slew of changes that are coming to SEO. Search Generative Experience will be the coin of the realm, …
EDGE of the web host Erin Sparks welcomes back guest Areej AbuAli on this episode. Are you in control of your indexing on Google? Areej gives her professional insight on being in control of your inde…