EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer

Is This The End Of Google Ads?

We’re back with another episode of news from this EDGE! Unfortunately, Mordy had to step away this week but fear not! Wix’s Crystal Carter steps in to fill all the gaps…

Sustaining Relations With Your Clients

Discover the significance of migrating to Google Analytics 4 and harnessing its noteworthy capabilities. This week, we’re delighted to reintroduce Matt Holz to …

Google Accused of Misleading Us All!

Google has a whistleblower! A former software engineer for Google reveals the search engine IS incorporating clicks into its ranking algorithm and explains that e…

Unleashing the Power of Machine Learning and First-Party Data

Matt Holz, VP of Product Strategy at FoundSM, has nearly 20 years of marketing strategy experience and has led B2B marketing teams for mu…

Google’s At It Again...

Google’s all over the place! No surprise that they're facing scrutiny for the deals they’ve struck that have given them an unfair advantage in the market, but they are now pus…

Content strategies have to adapt with the changing SERP landscape brought on by Google’s Search Generative Experience (SGE). Natalie Arney gives her insights on how to move forward with changing the …

We’ve got another great episode in the books for this week’s EDGE news. Google loses the majority of Gen Z search preference… It's the rise of TikTok! Some SGE news has unfolded with Google's generat…

Coming in hot from Brighton UK, SEO Consultant Natalie Arney joins the EDGE this week to uncover what’s in store for us with Google Search Generative Experience. Erin and Natalie discuss SGE's implic…

Google’s doing what? We have lots of Google news for you today, and some might make you scratch your head. ChatGPT is losing momentum, have they finally hit a plateau? Google SGE is looking a little …

Sara Taher returns for her second interview segment, this time discussing the necessary strategies SEO professionals need in order to adapt to AI. Erin and Sara explore the challenges facing the SEO …

Sara Taher is a strong presence in the SEO industry, but oh, so humble.  

Erin and Sara dive into the importance of prioritizing user experience, as it is a key connection for navigating SEO intent. …

Welcome back to another episode of The EDGE, we’ve got lots of exciting Google news on the plate for this episode. SGE has new additional buildout around educational topics. Many in the U.S have conc…

Sarah McDowell joins the EDGE for her second segment this week. Sarah has a long history with podcasting, as she now co-hosts her fourth show, the SEO mindset podcast. In this episode, we look at nav…

Americans FEAR AI!

Google and AI news is coming back at ya! Google's toned down HowTo and FAQ results, but fear not, they've launched a GA4 training course perfect for beginners… over a month after f…

Give a warm welcome to this week's guest Sarah Mcdowell! Sarah works as the SEO Manager at podcast management and monetization platform, Captivate, as well as host of her own podcast SEO Mindset.

Rea…

We’re back in business as Mordy makes his return for this episode of the news! This past week Moz held MozCon, unveiling Brand Authority Metric to enable businesses to measure their brand's strength.…

Long live the Radish King.

Buckle up! Dr. Pete Meyers, marketing scientist at Moz, says the road ahead with AI might be a bumpy one. Find out why he thinks a little bit of panic might be in store for…

Mordy’s in a Box!

Crystal Carter, Head of SEO Communications at Wix, joins the EDGE team in the absence of Mordy, who evidently has box issues.  A whirlwind of news, we covered X ad revenue (got to h…

Guiding the Buyer's Journey

After a long hiatus, Marketing Scientist Dr. Pete Meyers is back on the EDGE once again! As a marketing scientist at Moz, Dr. Pete specializes in monitoring the google alg…

The “X” Factor

We’re back for another week of SEO & digital marketing news with lots to cover! Twitter has lost it’s wings as Elon Musk leads a massive rebrand to “X”. Google takes strides in promoti…