Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

Welcome to "Do This, NOT That!" - your ultimate destination for mastering marketing insights. Join us as we dive deep into the world of marketing, unlocking powerful strategies and game-changing tactics that will revolutionize your approach.

Our podcast offers actionable takeaways and practical advice to supercharge your marketing game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchoring and positive psychology can elevate your campaigns to new heights.

Unravel the secrets of understanding your audience's minds and tapping into behavioral science principles. We guide you on a journey to marketing mastery, empowering you to make the right decisions and drive remarkable results.

Tune in to "Do This, NOT That!" to unlock your full marketing potential, stay ahead in the competitive landscape, and embark on this thrilling marketing adventure with us!

MASSIVE thank you to our Sponsor, https://meetmarigold.com/ (Marigold)!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

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Update frequency: every day
Average duration: 12 minutes
Episodes: 465
Years Active: 2023 - 2025

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EP. 45- MY LinkedIn Routine l Ask Us ANYTHING

In this episode of "Ask Us Anything", host Jay and Kristin Nagel tackle listener questions - one about work and one more lighthearted. Jay shares his approach to consistently posting on LinkedIn over…

00:08:34 | Wed 27 Dec 2023

EP. 44- What's Up THIS WEEK - 12/26/2023

In this short Tuesday episode, Jay and Kristin Nagel discuss some of the interesting things going on this week, including a new EU AI law, their thoughts on the hit Netflix movie "Leave the World Beh…

00:05:40 | Tue 26 Dec 2023

EP. 43- 2024 MARKETING MUST KNOWS! l Jay's Scoop

In this wide-ranging episode, Jay discusses key marketing trends and strategies for 2024. He talks about what to expect in the first few weeks of January when marketing performance tends to dip, how …

00:13:17 | Fri 22 Dec 2023

EP. 42- PROVE Email Marketing WORKS! l Ask Us Anything

In this short holiday episode of "Ask Us Anything", Jay and Kristin Nagel tackle a work question about proving the effectiveness of email marketing and a lighthearted question about whether there's a…

00:07:38 | Wed 20 Dec 2023

EP. 41- What's Up THIS WEEK - 12/19/2023

In this short episode, Jay and Kristin discuss some interesting news and happenings from the past week, including SmileDirectClub going out of business, Meta's Threads app expanding into the EU, and…

00:06:37 | Tue 19 Dec 2023

EP. 40- EMAIL PRE-HEADERS - Avoid this MASSIVE Mistake! l Jay's Scoop

In this episode of his podcast, host Jay Schwedelson discusses the importance of email preheaders. He defines what preheaders are, common mistakes marketers make with them, and best practices for lev…

00:13:33 | Fri 15 Dec 2023

EP. 39- I Stopped Reading My OWN Email Newsletter! l Ask Us Anything

In this short midweek podcast episode, host Jay Schwedelson tackles a work question about deciding when to redo your company's email newsletter program. Tune in to find out if it's time for a redo of…

00:06:35 | Wed 13 Dec 2023

EP. 38- 35% INCREASE In Performance - Stop Being Boring! l Jay's Scoop

In this episode, host Jay Schwedelson explores the significant impact of time in the marketing sphere. Discover how the value people place on their time influences their decision-making process and l…

00:11:58 | Fri 08 Dec 2023

EP. 37- INTENT is Not Intent! w/ Ashley Faus from Atlassian l Expert Quick Tips

In this episode of Do This Not That, Jay chats with Ashley Faus, Head of Lifecycle Marketing at Atlassian, about the importance of capturing intent and using explicit CTAs in B2B marketing. They disc…

00:18:10 | Fri 08 Dec 2023

EP. 36- RING The Bell! LinkedIn Changes That WORK! l Ask Us Anything

In this short episode of "Do This, NOT That", host Jay Schwedelson first answers a work-related question. He shares valuable advice on enhancing your LinkedIn feed experience. Discover how to avoid r…

00:06:55 | Wed 06 Dec 2023

EP. 35- GROW YOUR LIST! Why Aren't You Doing This?? l Jay's Scoop

In this episode of "Do This, NOT That.", host Jay Schwedelson talks about how to grow your email list using contact capture forms (also known as popups). He makes the argument that while some people …

00:12:23 | Fri 01 Dec 2023

EP. 34- When To GIVE UP? l Ask Us Anything

In this short episode of "Do This, Not That", host Jay Schwedelson and producer Kristen Nagle answer one work-related question and one ridiculous question submitted by listeners. They discuss when yo…

00:06:18 | Wed 29 Nov 2023

EP. 33- [MUST LISTEN] December 2023 Gmail Update... l Jay's Scoop

In this podcast episode, Jay discusses key marketing strategies and trends for December, including changes coming to Gmail that marketers need to be aware of. He also shares best practices for B2B an…

00:14:32 | Fri 24 Nov 2023

EP. 32- LOVE IS BLIND Stars in YOUR Marketing??? Insider Scoop on Influencer Marketing w/ Courtney Bagby of Little Red Management l Expert Quick Tips

In this episode of the Do This, Not That marketing podcast, Jay interviews Courtney Bagby, founder of Little Red Management, an influencer talent management agency. They discuss how the influencer ma…

00:19:16 | Fri 24 Nov 2023

EP. 31- BORING! You’re Doing LinkedIn WRONG! l Ask Us Anything

00:06:41 | Wed 08 Nov 2023

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