Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
Welcome to "Do This, NOT That!" - your ultimate destination for mastering marketing insights. Join us as we dive deep into the world of marketing, unlocking powerful strategies and game-changing tactics that will revolutionize your approach.
Our podcast offers actionable takeaways and practical advice to supercharge your marketing game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchoring and positive psychology can elevate your campaigns to new heights.
Unravel the secrets of understanding your audience's minds and tapping into behavioral science principles. We guide you on a journey to marketing mastery, empowering you to make the right decisions and drive remarkable results.
Tune in to "Do This, NOT That!" to unlock your full marketing potential, stay ahead in the competitive landscape, and embark on this thrilling marketing adventure with us!
MASSIVE thank you to our Sponsor, https://meetmarigold.com/ (Marigold)!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
- Update frequency
- every day
- Average duration
- 12 minutes
- Episodes
- 465
- Years Active
- 2023 - 2025
You’re Doing Video Wrong... Here’s the Fix ⚠️ GUEST! Emmy-winner Tony Gnau | Ep. 390
It turns out your smartphone is probably better than the cameras Emmy-winner Tony Gnau used in the early days of his video career—and he’s here to tell you why that’s good news. Jay Schwedelson gets …
NEW! Tariff Marketing Tips for B2B and Consumer! + Dating Advice 😬 | Ep. 389
Boston accents, tariff talk, and some surprisingly solid dating advice all in one shot. Jay Schwedelson keeps it real on this quick-hit episode, breaking down why tariffs still matter for your market…
SPECIAL SERIES == 💀 Templates Are Killing Your Marketing 🚫 <== | BATHROOM Break #67 COLLAB: The Marketing Millennials + Do This, Not That
Templates may save time, but do they kill your creativity? That’s the debate Jay Schwedelson and Daniel Murray dive into during this Bathroom Break collab. They get real about why marketers rely on t…
Secret to Closing Big Deals! 😮And why 1,000,000 Downloads Means Nothing! Jay’s SCOOP | Ep. 387
Your company doesn’t matter as much as who you connect with through your content. Jay Schwedelson explains why building real relationships through podcasts, newsletters, or any content platform beats…
Ann Handley! AI and Creativity!🧠How Ann Handley Uses AI...| Ep. 386
Anne Handley is not here to bash AI—she actually uses it—but she is here to warn us about what happens when we use it too early, too often, and for the wrong reasons. Jay Schwedelson gets into it wit…
WRONG!😱AI Stats are Wrong - Here is how to FIX IT! + Guy's Trip Recap! - Ask Us ANYTHING❓ | Ep. 385
Ever trusted an AI-generated stat only to get called out? Jay Schwedelson drops the one prompt that keeps bogus numbers out of your deck:
ㅤ
“Give me stats for ___, but clearly label them as either sour…
SPECIAL SERIES == Are Followers Still a Thing? Let’s Get Real 🎯 <== | BATHROOM Break #66 COLLAB: The Marketing Millennials + Do This, Not That
Not gonna lie, this one gets real. Jay Schwedelson and Daniel Murray go beyond the usual follower-count talk to break down what really matters when it comes to audience size—and what doesn’t. Social …
Major Instagram + LinkedIn Changes! 👀 Jay’s SCOOP | Ep. 383
Instagram just changed the game by making posts searchable on Google—and Jay Schwedelson is here to tell you why it matters way more than you think. Plus, he breaks down the most overlooked, no-cost …
Reclaim Your Day 90 Seconds at a Time ⏳ GUEST! Rebecca Shaddix | Ep. 382
Jay Schwedelson finally found someone who might just have the answer to his time struggles: Rebecca Shaddix. She’s not only a Forbes contributor and the force behind UCLA's Women in Tech research, bu…
50% Increase for Content or Product launch! + Coldplay 'Kiss Cam' Update!🤯Ask Us ANYTHING❓ | Ep. 381
Trying to get attention for a new product or newsletter and hearing crickets? Jay Schwedelson drops a simple mindset shift that can actually double or triple conversions—without changing your offer. …
SPECIAL SERIES == The MEME PLAYBOOK You Didn’t Know You Needed 💡 <== | BATHROOM Break #65 COLLAB: The Marketing Millennials + Do This, Not That
Memes aren’t just for Gen Z or internet junkies—they’re a real-deal marketing tool, and Jay Schwedelson teams up with Daniel Murray to break down exactly why. From condiment debates to viral ad strat…
I Uploaded My Brain into ChatGPT 🤯 Jay’s SCOOP | Ep. 379
How to Make Your Own Custom GPT (in under 10 minutes):
- Upgrade to ChatGPT Plus ($20/month).
- Go to chat.openai.com, click “Explore GPTs” on the left sidebar.
- Hit “Create” in the top right corner.
- Fill in …
130 Restaurants! How CMO Jennifer Bell markets RPM Italian, R.J. Grunts, Aba, Wildfire, M Burger, Shaw’s Crab House, Mon Ami Gabi, Beatrix and 100+ more | Ep. 378
You might not think running marketing for over 130 wildly different restaurants sounds like fun, but Jay Schwedelson finds out that for Jennifer Bell, it’s exactly that. From Michelin-starred fine di…
STOP Being Positive! ➕ F1 Movie Review🏎️! Ask Us ANYTHING❓ | Ep. 377
Marketing doesn’t always have to be sunshine and sparkle—sometimes a little “doom” drives way more clicks. Jay Schwedelson digs into fresh data showing that negative words, emojis, and angles can out…
SPECIAL SERIES == Less Competition, More Clicks? Try Sunday Sends 📬 <== | BATHROOM Break #64 COLLAB: The Marketing Millennials + Do This, Not That
If you’re ignoring weekends in your marketing plan, you might be sleeping on gold. Jay Schwedelson and Daniel Murray are teaming up for “Bathroom Break” — a quick-hit series where they trade data-bac…
I don’t love my job! 👀 Jay’s SCOOP | Ep. 375
Most people don’t love their jobs—and that’s not only normal, it might be healthier. Jay Schwedelson unpacks the toxic myth that everyone should “do what they love” and explains why chasing passion o…
LINKEDIN Company Page Secrets! w/ #1 Expert Michelle J. Raymond 🧠 | Ep. 374
Jay Schwedelson gets the truth about LinkedIn company pages from Michelle J. Raymond—and it’s not what you'd expect. Turns out those dusty, forgotten pages could be your brand’s biggest missed opport…
SECRETS of Letter Format Emails THAT WORK! 📩 Ask Us ANYTHING❓ | Ep. 373
If your email performance is slipping even though you're using that classic “letter format” style, there’s a reason—and it’s not what you think. Jay Schwedelson breaks down why hybrid-looking plain t…
SPECIAL SERIES == Waitlists Aren’t Just for Hype 🧠 <== | BATHROOM Break #63 COLLAB: The Marketing Millennials + Do This, Not That
Waitlists might sound boring, but Jay Schwedelson and Daniel Murray make them feel like a secret weapon you’re probably underusing. They break down why waitlists aren't just for trendy DTC brands and…
BONUS DROP! Amy Porterfield Shares Webinar Engagement SECRETS!| Ep. 371
Jay got a rare chance to dig into exactly how Amy Porterfield gets such ridiculously high value—and sky-high conversions—from her webinars, bootcamps, and intimate in-person events. And she doesn’t h…