Welcome to "Do This, NOT That!" - your ultimate destination for mastering marketing insights. Join us as we dive deep into the world of marketing, unlocking powerful strategies and game-changing tactics that will revolutionize your approach.
Our podcast offers actionable takeaways and practical advice to supercharge your marketing game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchoring and positive psychology can elevate your campaigns to new heights.
Unravel the secrets of understanding your audience's minds and tapping into behavioral science principles. We guide you on a journey to marketing mastery, empowering you to make the right decisions and drive remarkable results.
Tune in to "Do This, NOT That!" to unlock your full marketing potential, stay ahead in the competitive landscape, and embark on this thrilling marketing adventure with us!
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Most marketers never think about the iPhone’s built-in Mail app, but Jay Schwedelson explains why it just became a secret weapon for boosting open rates. Apple’s new “priority” placement is quietly r…
AI panic is everywhere, but here’s a refreshing take: Jay Schwedelson sits down with Jeff Burningham to unpack why AI might actually make us more human. Jeff sees AI as a mirror that pushes us toward…
Convincing your boss to embrace testing isn’t easy, but Jay Schwedelson has a smart way to flip the conversation. Instead of begging to try new subject lines or tactics, he shows how to reframe exper…
Parenting hacks, diaper duty, and unsubscribe spikes all in one bathroom break? Yep. Jay Schwedelson and Daniel Murray manage to mix dad life with marketing reality in this episode, digging into why …
The smallest detail can make or break your engagement, and Jay Schwedelson is fired up about it. Forget the fancy hooks and long copy—the first word of your subject line or post might be the single b…
When Jay Schwedelson sat down with Sophie Miller, it wasn’t just about social media tips—it was about how one person turned a scrappy Instagram page into the global community for marketers. Sophie bu…
Building a newsletter audience on a shoestring budget might sound impossible, but Jay Schwedelson shows how $1,000 can actually go a long way if you know where to put it. From Instagram Reels ads tha…
Reddit just quietly leveled up in the ad world, and Jay Schwedelson is fired up about it. After years of sending people off-platform, Reddit now lets advertisers run lead gen ads directly inside the …
Public speaking can feel terrifying or electric depending on who you are, and that’s exactly what makes this episode so fun. Jay Schwedelson and Daniel Murray swap raw, honest tips on what actually w…
If you’ve ever wondered how the biggest names on LinkedIn really built their audiences, Jay Schwedelson pulls back the curtain with Chase Dimond in this episode. From posting frequency to company (or…
Q4 is looking different this year, and Jay Schwedelson explains why the usual playbook of urgency and discounts won’t cut it. From content tweaks that can boost B2B downloads by 30% to consumer offer…
Sometimes marketing gold shows up when you’re not even planning to work. Jay Schwedelson and Daniel Murray pulled in a surprise guest – Daniel’s far better half, Ari Murray – and ended up with a mast…
Some people feel awkward about liking or commenting on their own social posts, but Jay Schwedelson makes the case that not only is it not cringe, it actually boosts performance. From stacking early l…
Sometimes Jay Schwedelson gets into consultant mode, and with Gary Vaynerchuk in the hot seat, it turns into pure gold. This conversation is part marketing therapy session, part culture playbook, and…
Sometimes the best career advice isn’t the polished stuff you find in books, but the off-the-radar tips you’d swap with a friend on a coffee break. Jay Schwedelson and Daniel Murray are back with ano…
Big social shifts are happening quietly, and Jay Schwedelson is here to help you ride the wave before it crashes. From a hidden LinkedIn trick that boosts your reach instantly to Instagram’s secret p…
Small business owners keep asking the same thing: how do you actually use AI without adding more to your plate? With Jay Schwedelson and Tami Cannizzaro, we get real about where AI already works toda…
Moving a kid into college is exhausting enough, but Jay Schwedelson somehow turned it into a life lesson on AI. A sweaty battle with a headboard led to a smart, stress-free way to keep up with all th…
Sometimes your best growth comes from your worst flops. On this Bathroom Break edition, Jay Schwedelson and Daniel Murray get real about failure in marketing—not just accepting it, but planning for i…
Jay Schwedelson just admitted he bullies AI—and thought it worked. Turns out, he’s not alone. A wild claim from Google's Sergey Brin got Jay spiraling: can being mean to AI actually make it perform b…