Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
Welcome to "Do This, NOT That!" - your ultimate destination for mastering marketing insights. Join us as we dive deep into the world of marketing, unlocking powerful strategies and game-changing tactics that will revolutionize your approach.
Our podcast offers actionable takeaways and practical advice to supercharge your marketing game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchoring and positive psychology can elevate your campaigns to new heights.
Unravel the secrets of understanding your audience's minds and tapping into behavioral science principles. We guide you on a journey to marketing mastery, empowering you to make the right decisions and drive remarkable results.
Tune in to "Do This, NOT That!" to unlock your full marketing potential, stay ahead in the competitive landscape, and embark on this thrilling marketing adventure with us!
MASSIVE thank you to our Sponsor, https://meetmarigold.com/ (Marigold)!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
- Update frequency
- every day
- Average duration
- 12 minutes
- Episodes
- 465
- Years Active
- 2023 - 2025
ULTIMATE Landing Page Test Ideas!🧠 (Conversion Rate INCREASE!) Jay’s SCOOP | Ep. 312
In this episode of Do This, Not That, host Jay Schwedelson tackles the concerning norm where only 10% of landing page visitors convert—offering simple, actionable tips to move that needle. Dubbed “10…
How the 'Forgetting Curve' Impacts All of Us!🟪w/Editor of Event Industry News - Adam Parry🟪 | Ep. 311
In this episode of Do This, Not That, host Jay Schwedelson welcomes Adam Parry, the cofounder and editor of Event Industry News—often referred to as the “Yoda of events.” They dive into a fascinating…
What is AGENTIC AI? Bloomreach CMO Amanda Cole breaks down the future of AI and Ecommerce! | Ep. 310
In this episode of Do This, Not That, host Jay Schwedelson welcomes Amanda Cole, CMO of Bloomreach, to explain the increasingly important concept of Agentic AI and how it’s revolutionizing e-commerce…
Ep. 309- Ask Us ANYTHING❓SECRET to AI Viral Content! What is Prompt Jacking? ➕ Kardashian Crumbl Cookies? 🍪 Ask Us ANYTHING❓| Ep. 309
In this episode of Do This, Not That, host Jay Schwedelson takes on two questions in the “Ask Us Anything” segment—one about leveraging ChatGPT’s free image generator for social media content, and a …
LinkedIn TIPS! 🧲 New Subject Line TRENDS! Pickleball?🥒 What’s Up THIS WEEK | Ep. 308
In this episode of Do This, Not That, host Jay Schwedelson delivers his weekly quick-hit roundup of marketing trends, business news, and pop culture observations. From LinkedIn’s new video performanc…
SPECIAL SERIES ==>7 Deadly Sins of MARKETING!<== | BATHROOM Break #51 COLLAB: The Marketing Millennials + Do This, Not That)
In this episode of The Bathroom Break, hosts Daniel Murray from The Marketing Millennials and Jay Schwedelson from Do This Not That dive into the seven deadly sins of marketing. With a mix of practic…
Secrets to Google Reviews w/GUEST: Studio 28 Tattoos Owner TJ Cantwell! | Ep. 307
In this episode of Do This, Not That, host Jay Schwedelson interviews TJ Cantwell, owner of Studio 28 Tattoos in New York City. They discuss the importance of customer reviews, how to handle negative…
ULTIMATE Subject Line Test Ideas!🧠 | Jay’s SCOOP | Ep. 306
In this episode of "Do This, Not That," host Jay Schwedelson dives into the ultimate tactics for writing email subject lines that can significantly boost open rates. He presents actionable strategies…
How to Stay in the INBOX! w/GUEST: Michael Barber CMO of StarTech.com & Top Email EXPERT in U.S.! | Ep. 305
In this episode of Do This, Not That, host Jay Schwedelson interviews Michael Barber, formerly the head of global marketing and managing director of Grow Schools UK. He is now the CMO of StarTech.com…
Marketing BUDGETS Cut? Easy No Cost Wins! 😕 Dating Advice? Ask Us ANYTHING❓ | Ep. 304
In this episode of the "Do This, Not That" podcast, host Jay Schwedelson tackles pressing marketing questions, including how to keep lead generation alive amid budget cuts. With a blend of humor and …
▶️TARIFFS Impact on YOUR Marketing! (no politics!)💡What's Up THIS WEEK! and NETFLIX: 'The Life List' worth watching or not? | Ep. 303
In this episode of "Do This, NOT That," host Jay Schwedelson dives into the current marketing landscape, particularly focusing on the implications of tariffs and the importance of adjusting marketing…
SPECIAL SERIES ==>Does REPOSTING on Social Help or Hurt Engagement?<== | BATHROOM Break #50 COLLAB: The Marketing Millennials + Do This, Not That)
In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson dish out quick marketing tips while celebrating Jay's birthday. They also discuss reposting strategies across social med…
35% Increase in CONVERSIONS! New Trend➡️"We saw you looked at this... 📺 What I am WATCHING? | Jay’s SCOOP | Ep. 302
In this episode of "Do This, Not That," host Jay Schwedelson dives into a transformative trend in marketing: transparency. He discusses how sharing the data you have on your customers can significant…
PODCASTING Secrets! w/GUEST:🎙️"Insider Secrets to a Top 100 Podcast"🎙️Host: Courtney Elmer! | Ep. 301
In this episode of "Do This, Not That," host Jay Schwedelson interviews Courtney Elmer, founder of PodLaunch and host of "Insider Secrets to a Top 100 Podcast." They dive deep into the world of podca…
INSTANT Engagement Boost by Using ‘Seasonal Jump’. It’s all about SUMMER and Q3! 😬 Annnnd my Birthday Plans!! Ask Us ANYTHING❓| Ep. 300
In this episode of "Do This, Not That," host Jay Schwedelson answers your pressing questions about business and life. He redefines seasonal marketing campaigns and how consumer behavior toward future…
Ep. 299- What's Up THIS WEEK: Facebook NEWS! LinkedIn Best Times to Post CHANGES! Flip or Flop News!
In this episode of the "Do This, Not That" podcast, host Jay Schwedelson dives into the latest updates in marketing and pop culture. From Facebook's return to its roots with an updated friends tab to…
SPECIAL SERIES ==>Email Quick Wins!<== | BATHROOM Break #48 COLLAB: The Marketing Millennials + Do This, Not That)
In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson share quick email marketing tips that listeners can implement right away. The dynamic duo brings their expertise from th…
![Ep. 297- GUEST:🏬OUT-OF-HOME Advertising [for all company sizes - business and consumer!] w/Co-Founder OneScreen.ai Greg Wise!](https://artwork.captivate.fm/f57fd2ea-85f9-4168-a00e-15b7219f9d2a/v3nwztja431isk50r9jaomvzxrmo.jpg)
Ep. 297- GUEST:🏬OUT-OF-HOME Advertising [for all company sizes - business and consumer!] w/Co-Founder OneScreen.ai Greg Wise!
In this episode of "Do This, Not That," host Jay Schwedelson welcomes Greg Wise, co-founder and chief customer officer at OneScreen.ai, to discuss out-of-home advertising and marketing. This marks th…
Ep. 298- FAIL! Most Marketers MISS THIS ONE! Content IS NOT KING!👑Friends? Seinfeld?🤦♂️| Jay’s SCOOP
In this episode of "Do This, Not That," host Jay Schwedelson declares that content is not king! He goes into detail about how the titles of your content and offers matter more than the content itself…
Ep. 296- Ask Us ANYTHING❓What are CLICK TRIGGERS? (easy 20% Increase in Clicks!)➕Karen is TOUGH First Name!
In this episode of "Do This, Not That," host Jay Schwedelson shares a little-known tip on enhancing click-through and conversion rates. Jay offers actionable advice, including a unique strategy invol…