Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
Welcome to "Do This, NOT That!" - your ultimate destination for mastering marketing insights. Join us as we dive deep into the world of marketing, unlocking powerful strategies and game-changing tactics that will revolutionize your approach.
Our podcast offers actionable takeaways and practical advice to supercharge your marketing game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchoring and positive psychology can elevate your campaigns to new heights.
Unravel the secrets of understanding your audience's minds and tapping into behavioral science principles. We guide you on a journey to marketing mastery, empowering you to make the right decisions and drive remarkable results.
Tune in to "Do This, NOT That!" to unlock your full marketing potential, stay ahead in the competitive landscape, and embark on this thrilling marketing adventure with us!
MASSIVE thank you to our Sponsor, https://meetmarigold.com/ (Marigold)!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
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- Update frequency
- every day
- Average duration
- 12 minutes
- Episodes
- 463
- Years Active
- 2023 - 2025
NEW! ‘Un-AI’ Your Marketing = Huge Boost! Ask Us ANYTHING❓ | Ep. 348
In this episode of Do This, Not That, Jay Schwedelson answers a listener’s question on how to “un-AI” your marketing content, then shares his latest reality TV favorites.
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LinkedIn HUGE Change! ➕ On-Demand is Dying? ➕Goodbye Gossip Magazines? What’s Up THIS WEEK| Ep. 347
In this episode of Do This, Not That, Jay Schwedelson shares a key LinkedIn analytics update, explains why his events use “earned on demand,” and talks about the end of supermarket gossip magazines.
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SPECIAL SERIES == 🚨 This ONE POST Can Change Your Business! <== | BATHROOM Break #58 COLLAB: The Marketing Millennials + Do This, Not That
In this episode of The Bathroom Break, Jay Schwedelson and Daniel Murray break down a fast, effective social post tactic that drives engagement and helps you source incredible content collaborators—n…
3 SECRET Growth Hacks You’ve Never Tried 😳🔥 Jay’s SCOOP | Ep. 345
In this episode of Do This, Not That, host Jay Schwedelson shares three easy-to-miss tactics that boost engagement on LinkedIn, Instagram, and email—and closes with a story of mistaken identity on sp…
![MY PATH: New York Fashion Week [CFDA] Event Lead ➡️ Leigh King | Ep. 344](https://artwork.captivate.fm/5bf4d73f-86c4-4c03-8022-ba8e0ccbe187/l5AEvAF-nf_ub8r2ll3AgSiZ.jpg)
MY PATH: New York Fashion Week [CFDA] Event Lead ➡️ Leigh King | Ep. 344
In this episode of Do This, Not That, host Jay Schwedelson talks with Leigh King, Director of Special Projects and Events at the Council of Fashion Designers of America. Leigh shares how she broke in…
Hate Your Job? Do This! 📒 ASK US ANYTHING!! | Ep. 343
In this episode of Do This, Not That, host Jay Schwedelson answers a listener feeling stuck at work with real talk on job hunting while employed. Then he dishes out takes on upcoming reboots—from Smu…
What’s Up THIS WEEK: Micro Events WIN Summer 🧃+ TikTok Trends GONE WRONG 😱 | Ep. 343
In this episode of Do This, Not That, host Jay Schwedelson dives into the rising popularity of 15-minute micro events for marketers, the early arrival of holiday campaigns, OpenAI's new hardware ambi…
SPECIAL SERIES == Top Free Marketing Tools! 🧠 Spy Like a Marketer 🕵️♀️ <== | BATHROOM Break #57 COLLAB: The Marketing Millennials + Do This, Not That
In this episode of The Bathroom Break series, hosts Jay Schwedelson and Daniel Murray share smart, ethical ways to analyze competitors’ marketing strategies. They break down free tools and real tacti…
GUEST: SaaS Startup Advice You Wish You Had 💡 w/Steffen Schebesta, Brevo | Ep. 341
In this episode of Do This, Not That, host Jay Schwedelson interviews Steffen Schebesta, Chairman of the Advisory Board at Brevo (formerly Sendinblue). They explore Steffen's inspiring journey from a…
🚨 “Steal This” = 35% INCREASED Engagement! 💡 AND 4 People Who Annoy Me! Jay’s SCOOP | Ep. 340
In this episode of Do This, Not That, host Jay Schwedelson breaks down why the phrase “steal this” is dominating marketing across email, social, and content strategy. He shares new data on how using …
What is EEAT from Google? and Brand Ambassadors on the RISE! w/Chris Carver, CEO Sessionboard | Ep. 339
In this episode of Do This, Not That, host Jay Schwedelson talks with Chris Carver, CEO of Sessionboard, about why faceless marketing is fading fast—and how brands can win by putting real people fron…
![🥫SPAMAGEDDON🥫How To Get Out of Spam and Junk Folder! [Limited Series]](https://artwork.captivate.fm/882b2973-da15-423b-bba6-cabc901a8aad/hTpaETlRYliJAt9m1JEDduoC.jpeg)
🥫SPAMAGEDDON🥫How To Get Out of Spam and Junk Folder! [Limited Series]
In this episode of Do This, Not That, host Jay Schwedelson joins Danielle Gallant and Guy Hanson for a special Spamageddon crossover with the Email After Hours podcast to share fast, tactical fixes f…
Is Performance Down For Everyone? ➕ Dating Advice? ASK US ANYTHING! | Ep. 337
In this episode of Do This, Not That, host Jay Schwedelson answers a listener’s question about declining email metrics—and shares real performance trends and what tactics are actually working right n…
What’s Up THIS WEEK: Subject Line Trends, Instagram CAROUSELS Crushing it, Karate Kid: Legends? | Ep. 336
In this episode of Do This, Not That, Jay Schwedelson breaks down what's trending this week—from Instagram’s push for carousel posts to summer-themed subject lines that boost open rates. He also cove…
SPECIAL SERIES ==> Pricing Beats Loyalty 💸 What To Say During Uncertainty <== | BATHROOM Break #56 COLLAB: The Marketing Millennials + Do This, Not That
In this episode of The Bathroom Break, Jay Schwedelson and Daniel Murray dive into how marketers should respond during economic uncertainty. They share tactical tips on messaging, pricing, and custom…
ULTIMATE AI New Tip!🧠 Black Coffee is NOT a Flex ☕ Jay’s SCOOP | Ep. 334
In this episode of Do This, Not That, host Jay Schwedelson shares simple but powerful ways to use the free version of ChatGPT—especially by sending it on “missions” most people overlook. He also dive…
Partnerships = Growth Hack w/🟠HubSpot Media Network Partnerships Lead Carly Baker🟠 | Ep. 999
In this episode of Do This, Not That, host Jay Schwedelson sits down with Carly Baker, the powerhouse leading media partnerships at HubSpot Media Network. From scrappy collaboration tactics to making…
Ask Us ANYTHING: B2B+Consumer! Instagram REELS Tactic! 🍯Honey Boo Boo?? Ep. 332
In this episode of Do This, Not That, host Jay Schwedelson takes listener questions in an “Ask Us Anything” format, sharing down-to-earth marketing tactics—like how to boost webinar attendance—and ve…
What’s Up THIS WEEK: AEO Is the New SEO 🔍 Best Time to Host a Webinar?
In this episode of Do This, Not That, host Jay Schwedelson covers the rise of Answer Engine Optimization (AEO), new data on webinar marketing trends, and quirky industry news—from AI-driven Safari up…
SPECIAL SERIES ==> Are You Accidentally Killing Your Brand? 😬 Stop Sending That Email <== | BATHROOM Break #55 COLLAB: The Marketing Millennials + Do This, Not That
In this episode of The Bathroom Break, hosts Jay Schwedelson and Daniel Murray dive into the concept of “negative signal” in marketing, exploring how certain content choices can unintentionally damag…