Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
Welcome to "Do This, NOT That!" - your ultimate destination for mastering marketing insights. Join us as we dive deep into the world of marketing, unlocking powerful strategies and game-changing tactics that will revolutionize your approach.
Our podcast offers actionable takeaways and practical advice to supercharge your marketing game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchoring and positive psychology can elevate your campaigns to new heights.
Unravel the secrets of understanding your audience's minds and tapping into behavioral science principles. We guide you on a journey to marketing mastery, empowering you to make the right decisions and drive remarkable results.
Tune in to "Do This, NOT That!" to unlock your full marketing potential, stay ahead in the competitive landscape, and embark on this thrilling marketing adventure with us!
MASSIVE thank you to our Sponsor, https://meetmarigold.com/ (Marigold)!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
- Update frequency
- every day
- Average duration
- 12 minutes
- Episodes
- 465
- Years Active
- 2023 - 2025
EP. 25- OPEN RATES are DEAD! WRONG!!! l Jay's Scoop
In this episode of Do This, NOT That, Jay discusses the value of email tracking metrics like open and clickthrough rates. He explains why open rates are still important directional metrics, despite c…
EP. 24- Is 100% Improvement a WIN??? l Ask Us ANYTHING
In this short episode of "Do This, NOT That- Ask Us ANYTHING", host Jay talks with producer Kristen Nagel about improving webinar registration and who they would want to play themselves in a movie ab…
EP. 23- You're Ignoring Your BEST Prospects l Jay's Scoop
In this episode, Jay talks about the importance of not ignoring your best prospects in email marketing. He shares data showing that a significant percentage of clicks happen after an offer expires, a…
EP. 22- IT'S TRENDING!! w/ Brianne Fleming from Making the Brand l Expert Quick Tips
In this episode of Do This Not That, Jay is joined by pop culture & marketing expert Brianne Fleming. They discuss how brands and marketers can leverage trending pop culture topics and effectively ti…
EP. 21- STOP Selling EVERYTHING! Sell ONE Thing!! l Ask Us Anything
This week's podcast episode features advice from Jay on how companies can better position their offerings when pitching to prospects. Jay discusses why trying to showcase all of your services and cap…
EP. 20- The MOST Important Email You'll EVER Send l Jay's Scoop
Introduction:
This podcast episode is hosted by Jay, who discusses the importance of the first email you send to new subscribers or customers. He explains why this initial email is so critical for est…
EP. 19- Want to get a Promotion? DO THIS! l Ask Us ANYTHING
This short episode of Ask Us ANYTHING features Jay answering two listener questions - one about getting a promotion at work in marketing, and one asking for fantasy football advice. Listeners can exp…
EP. 18- STOP the Madness! Email Myth Busting = ROI INCREASE! l Jay's Scoop
In this episode of the Do This, NOT That podcast, Jay busts some common email marketing myths that he believes are holding marketers back. Jay tackles misconceptions around Gmail's promotions tab, us…
EP. 17- 2 Weeks Until They Are GONE 4EVER!!!! w/ Andrew Kordek from iPost l Expert Quick Tips
In this episode of Do This, NOT That, Jay interviews email marketing expert Andrew Kordek from iPost. They discuss best practices for email engagement, including sending more targeted emails instead …
EP. 16- #1 RATED Episode! The Power of Social Proofing l Jay's Scoop
In this episode, Jay delves into the powerful concept of social proofing and how it can be effectively incorporated into marketing strategies. Discover how the collective societal brain influences co…
EP. 15- STOP! Do This NOW!! Q4 Quick Tips l Jay's Scoop
In this episode of Do This, NOT That, Jay discusses how your marketing strategy and messaging should shift once October hits to maximize engagement and performance. He provides tips on optimizing con…
EP. 14- ANIMATED GIFs In Email!! C'mon! Do it. w/ Pierce Ujjainwalla from Knak l Expert Quick Tips
In this episode of Do This, NOT That Jay chats with Pierce Ujjainwalla, co-founder and CEO of email design platform Knak, about email marketing. They bust myths around embedding videos in emails and …
EP. 13- SHHH…SECRET to Beat LINKEDIN Algorithm! l Jay's Scoop
In this episode of Do This, NOT That, Jay discusses the power of LinkedIn newsletters and why every marketer should be taking advantage of this feature. Jay explains how LinkedIn newsletters work, th…
EP. 12- 20% INCREASE IN CLICKS!! Simple Call-To-Action Changes THAT WORK! l Jay's Scoop
In this episode of Do This Not That, Jay dives into the importance of call-to-action (CTA) buttons in marketing campaigns. He explains why the specific wording you use on CTA buttons can greatly impa…
EP. 11- The EASIEST Tweaks That Make MASSIVE Impact l Jay's Scoop
In this episode of Do This, NOT That, Jay shares simple yet impactful marketing tips that can help increase engagement and performance for email, social media, and other campaigns. Listeners can expe…
EP. 10- WRONG! You’re Thinking About CONTENT Marketing all WRONG!
In this episode, Jay dives into the world of content marketing and the power of repurposing.
Learn why you don't need to constantly come up with new ideas and how to make the most of your best-perfor…
EP. 9- 99% of Marketers Are Missing These EASY Newsletter Engagement Tricks l Jay's Scoop
In this episode of Do This Not That, host Jay provides tips and strategies for creating more engaging email newsletters. He first advocates for the importance of having a newsletter, even if you don'…
EP. 8- Landing in the Spam Folder? This Could Be Why... w/ Brian Minick from ZeroBounce l Expert Quick Tips
In this episode of the Do This Not That podcast, host Jay Schwedelson speaks with Brian Minick, COO of Zero Bounce, about email validation and ways to improve email marketing performance. They discus…
EP. 7- LinkedIn HACKS Influencers Don't Want You To Know l Jay's Scoop
In this episode, Jay unveils his approach to elevating LinkedIn engagement, promising real-time and measurable improvements.
His approach includes unconventional advice like "Nobody cares about whate…
EP. 6- Best Offers in 2023 That ACTUALLY Convert l Jay's Scoop
Join us on this week's episode as Jay discusses the essential need for marketers to adapt to changing consumer behaviors and preferences.
"Sometimes marketers be like, oh, this channel doesn't work. …