Welcome to "Do This, NOT That!" - your ultimate destination for mastering marketing insights. Join us as we dive deep into the world of marketing, unlocking powerful strategies and game-changing tactics that will revolutionize your approach.
Our podcast offers actionable takeaways and practical advice to supercharge your marketing game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchoring and positive psychology can elevate your campaigns to new heights.
Unravel the secrets of understanding your audience's minds and tapping into behavioral science principles. We guide you on a journey to marketing mastery, empowering you to make the right decisions and drive remarkable results.
Tune in to "Do This, NOT That!" to unlock your full marketing potential, stay ahead in the competitive landscape, and embark on this thrilling marketing adventure with us!
MASSIVE thank you to our Sponsor, https://meetmarigold.com/ (Marigold)!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
In this episode of the "Ask Us Anything" podcast, host Jay Schwedelson answers listener questions - one work-related and one ridiculous. Jay discusses why he started a YouTube channel and the importa…
In this week's "What's Up" episode, host Jay Schwedelson discusses some of the big marketing and social media happenings related to the upcoming Super Bowl. He covers Meta's latest user numbers for T…
In this episode of "Do This, NOT That," host Jay discusses best practices around email marketing, specifically focusing on determining the optimal time to send emails. He tackles common issues that m…
In this short episode of the Ask Us Anything podcast, host Jay Schwedelson answers two listener questions - one about email marketing tactics involving misspelled or informal words, and one asking fo…
In this short weekly update episode, host Jay Schwedelson discusses what's happening in the marketing and social media world this week, including major TikTok updates, the attempted comeback of BeRea…
In this episode of the podcast, host Jay Schwedelson discusses the importance of the "after they do the thing" pages on websites. These are the pages users land on after taking a desired action like …
In this week's "Ask Us Anything" episode, Jay tackles a work question about improving email engagement and a fun question about the strangest job he's had. Listeners will learn tips for making their …
In this week's "What's Up This Week" episode, host Jay Schwedelson discusses some of the big happenings this week, including Apple's new VR headset, using email marketing to promote video content, an…
In this episode of Do This, NOT That, host Jay Schwedelson interviews Alison Cooley, the Director of Growth Marketing at Marigold, about upcoming changes to Gmail and Yahoo's email deliverability req…
In this episode of "Ask Us Anything", host Jay Schwedelson answers a work question about whether to remove non-engaged email addresses from email lists, and a "ridiculous question" about his thoughts…
In this episode of What's Up This Week, host Jay Schwedelson discusses the upcoming presidential primaries and marketing tactics used in political campaigns. He shares insights into the massive volum…
In this episode, host Jay Schwedelson discusses how staying in tune with current trends, such as AI and the Super Bowl, can skyrocket your engagement rates. Jay also dives into the benefits of levera…
Welcome to another exciting episode of Ask Us ANTHING, where Jay Schwedelson answers burning work-related questions and indulges in some hilariously ridiculous ones. In this episode, we dive into the…
In this week's "What's Up this Week" episode, host Jay Schwedelson provides updates on recent changes and trends in marketing platforms like Twitter (now Elon Musk's X), LinkedIn, and more. He discus…
In this episode of his podcast, host Jay Schwedelson shares some effective email marketing tips for increasing open and click-through rates. He provides specific advice around using hero stats in sub…
In this episode, Jay interviews Alina Vandenberghe, the co-founder and CEO of Chili Piper, a unicorn startup that helps companies book more meetings and increase inbound conversion. They discuss entr…
In this week's Ask Us Anything episode, Jay tackles a work question about the biggest marketing mistake marketers make and a fun question asking which coffee chain has the best coffee - Starbucks, Du…
In this week's "What's Up This Week" episode, Jay discusses key insights from a recent study on optimal platforms for short-form video content. He also shares updates on the latest season of The Bach…
In this episode of 'Do This, Not That', Jay Schwedelson reveals the latest subject line trends to maximize email open rates. As an email marketer, boosting your open rate is crucial for success. Join…
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In this special edition episode, host Jay Schwedelson and director of Guru Events, Stania Antoine, recap behind-the-scenes details from Guru Conference 2023. They discuss highlights like …