Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
Welcome to "Do This, NOT That!" - your ultimate destination for mastering marketing insights. Join us as we dive deep into the world of marketing, unlocking powerful strategies and game-changing tactics that will revolutionize your approach.
Our podcast offers actionable takeaways and practical advice to supercharge your marketing game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchoring and positive psychology can elevate your campaigns to new heights.
Unravel the secrets of understanding your audience's minds and tapping into behavioral science principles. We guide you on a journey to marketing mastery, empowering you to make the right decisions and drive remarkable results.
Tune in to "Do This, NOT That!" to unlock your full marketing potential, stay ahead in the competitive landscape, and embark on this thrilling marketing adventure with us!
MASSIVE thank you to our Sponsor, https://meetmarigold.com/ (Marigold)!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
- Update frequency
- every day
- Average duration
- 12 minutes
- Episodes
- 465
- Years Active
- 2023 - 2025
EP. 85- OFFERS Working RIGHT NOW! (psst...you're doing it wrong) l Jay's Scoop
In this episode of the podcast, host Jay Schwedelson discusses how marketers should adjust their messaging and campaigns during the March-April timeframe when audiences start caring less about outloo…
EP. 84- AVOID this AI Mistake! with INFLUENCER Ross Simmonds l Expert Quick Tips
In this episode of "Do This, Not That", host Jay Schwedelson interviews Ross Simmonds, founder and CEO of Foundation Marketing, about using AI to improve content marketing and distribution. They disc…
EP. 83- HATE MAIL! l Ask Us ANYTHING
This episode is brought to you by none other than the Keyboard Karens and Internet Trolls of the world! Big shoutout to them for the content!
Host Jay Schwedelson shares and reacts to some of the hate…
EP. 82- GOODBYE LIKES? l What's Up THIS WEEK
In this short weekly update episode, Jay shares the latest happenings from major platforms like Twitter (now called X) and Google. He also gives a recap of his predictions for the reality show Love i…
EP. 81- SEGMENTATION Secrets You DON’T KNOW! l Jay's Scoop
In this week's episode, host Jay Schwedelson discusses segmentation strategies for marketing. He shares basic segmentation tactics like sending email newsletter follow-ups to non-openers, as well as …
EP. 80- Get Your CAREER On Course! with 7x WSJ Best Selling Author Scott Jeffrey Miller I Expert Quick Tips
This episode of Do This, Not That features bestselling business author Scott Jeffrey Miller discussing strategies for taking your career from accidental to intentional. Host Jay and Scott discuss pra…
EP. 79- LOVE IS BLIND Predictions! (and Marketing Stuff too) I Ask Us ANYTHING
In this lighthearted "Ask Us ANYTHING" episode, Jay Schwedelson answers listener questions about using suspense in marketing offers to drive engagement, and gives his predictions for the couples on t…
EP. 78- PERSONALIZED CTA's? The Bachelor? What's Up THIS WEEK
In this week's "What's Up This Week" podcast episode, host Jay Schwedelson provides updates on the latest trends in social media, marketing, and reality TV shows. He discusses new features coming to …
EP. 77- 5 MISTAKES Most Marketers are MAKING! | Jay's Scoop
In this episode of "Do This, Not That," host Jay Schwedelson shares 5 marketing mistakes you should avoid that may be hurting your performance. He covers common email marketing errors like using cert…
EP. 76- LINKEDIN Tips with #1 Rated Sales Expert on LinkedIn Daniel Disney I Expert Quick Tips
In this episode, Jay interviews Daniel Disney, a LinkedIn expert and bestselling author who shares his top tips for leveraging LinkedIn to generate more sales. Listeners will learn specific tactics f…
EP. 75- SEE What Your COMPETITION is DOING? | Ask Us ANYTHING
In this short "Ask Us Anything" episode, Jay Schwedelson answers listener questions about keeping an eye on the competition and what to watch if you accidentally see reality show spoilers on social m…
EP. 74- INFLUENCER Marketing? LinkedIn B2C?? What's Up THIS WEEK
This episode of "What's Up This Week" host Jay Schwedelson provides updates on the latest trends and developments in influencer marketing, Reddit's plans to go public, and LinkedIn's push into consum…
EP. 72- EASY AI Tips You HAVEN'T TRIED!! l Jay's Scoop
In this episode of "Do This Not That," Jay Schwedelson shares new AI tips and ideas to help improve your marketing and content. He talks about using AI tools like ChatGPT and Gemini in practical ways…
EP. 73- How AI is Changing E-Commerce: CMO of $2B Bloomreach Amanda Cole I Expert Quick Tips
This episode of Do This, Not That features guest Amanda Cole, Chief Marketing Officer at Bloomreach, an AI and E-commerce company. Amanda discusses how AI is used in E-commerce to provide personalize…
EP. 71- SECRET to Staying in INBOX! Ask Us ANYTHING
In this episode of "Ask Us Anything", host Jay Schwedelson answers listener questions about an email tactic he recently used to crowdsource ideas for his podcast, as well as some fun hypothetical que…
EP. 70- TEMU? Text to Video AI?? ! What's Up THIS WEEK
In this week's episode of "What's Up This Week", host Jay discusses some of the latest trends and news in tech, ecommerce, and media, including the explosive growth of shopping app Temu, the beta lau…
EP. 69- 6 LANDING Page TIPS to Instantly Boost Results! Jay's Scoop
In this episode of "Do This, Not That", host Jay talks about improving landing page conversion rates. He shares 6 simple but effective tips that can increase conversions by over 40%. Listeners will l…
EP. 68- SECRETS to Boost Contest & Giveaway ROI!! Ask Us ANYTHING
In this week's episode of "Ask Us Anything," Jay Schwedelson answers questions about using contests and giveaways in marketing, as well as sharing his take on red carpet fashion. He provides tips on …
EP. 67- LINKEDIN Changes to BOOST ENGAGEMENT! What's Up THIS WEEK
In this week's "What's Up" episode, host Jay discusses several interesting marketing and tech developments, including Google's new AI chatbot Gemini, a report on optimal ways to share content on Link…
EP. 66- EBOOKS are BORING and Your Consumer Offer is MEH! l Jay's Scoop
In this episode, Jay Schwedelson discusses how marketers can optimize results by carefully considering what they name their content and promotions. He shares research on how subtle naming differences…