Digital Trailblazer Podcast

Episode 62: There’s nothing worse than spending months, if not years, developing a well thought out, comprehensive online course or coaching program just to find out that nobody is really interested …

Episode 61: There are a lot of different stages that you can speak on, and different stages will help you achieve different goals.

Some people want to get paid to speak.

Others are willing to speak for…

Episode 60: Two things that need to happen before you can make a sale are generating the lead, and building trust and rapport (i.e. nurturing your audience).

Those are also two of the most difficult h…

Episode 59: One of the biggest questions people have when creating their first digital product is ‘how much should I charge?’, and there are a lot of different opinions about the best place to start.

…

Episode 58: Challenges are becoming an increasingly popular way to sell digital products and coaching programs. The problem with that is that audiences are becoming more and more “immune” to Challeng…

Episode 57: Most people who are teaching TikTok marketing strategies are just taking strategies learned from other platforms, like Instagram and YouTube, and teach you to use those same strategies on…

Episode 56: Strategies that people were using in 2020 are no longer working in 2024. Conversion rates are down, fewer people seem to be buying, and it seems like your audience has become immune to ma…

Episode 55: It’s a well known fact in business that people will only buy from those that they know, like, and trust.

In the online world, nothing builds that “know, like, trust” factor faster or stron…

Episode 54: There are a lot of ways to do collaborations in order to generate free traffic, leads, and sales in your online business.

Many people are already familiar with things like JV launches, pod…

Episode 53: A lot of coaches & trainers online will teach principles and broad, generic strategies, but not get very specific when it comes down to the actual actions you need to take on a daily basi…

Episode 52: Most people try to scale their business by simply making more sales.

However, what most entrepreneurs don’t realize is that the effort it takes to generate more traffic, the increased ad c…

Episode 51: When you’re getting your online business off the ground, one of the things you have to realize is that it’s going to be very difficult to “out-market” the bigger, more experienced coaches…

Episode 50: Branding is one of those things that you need to work on, but the problem with what most online business owners do is that they focus on the wrong things at the wrong time.

There are part …

Episode 49: Most online business owners who have a digital products business (i.e. coaches, course creators, etc) don’t typically have a real “exit strategy”.

Some coaches & course creators plan on ju…

Episode 48: You can only build your online business so far before your revenue hits a plateau, and the only way you can continue to grow is by hiring a team to run parts of your business for you.

The …

Episode 47: Nobody wants to invest months (or even years) into creating an online course or coaching program just to find out that nobody wants to buy it… yet that’s exactly what many first-time onli…

Episode 46: Building your online business by hoping your content “goes viral” is like planning your retirement by hoping to win the lottery.

Not only is it incredibly unlikely to happen, but it’s also…

Episode 45: There are a lot of hypey marketing gurus out there claiming that their ONE secret strategy is all you need to instantly create a million dollar online business.

The truth is that if you wa…

Episode 44: It’s no secret that typical “VSL to Book-a-Call” Funnels are currently suffering from high ad costs and low show rates.

Outrageous promises and too-good-to-be-true guarantees have taken a …

Episode 43: There are lots of ways to generate traffic with social media content… livestream videos, stories and reels, image posts, and the list goes on.

The problem with most social media content is…