Digital Marketing for Contractors
A podcast for home improvement contractors to help you crush your lead goals and take your business to the next level. Join us each episode as we give you powerful insights and practical tips on the best digital marketing strategies to help you grow your home improvement business.
- Update frequency
- every 9 days
- Average duration
- 26 minutes
- Episodes
- 62
- Years Active
- 2022 - 2025
21. Changing PPC Agencies?
Tips and warnings so you don't lose data or get your account shut down.
Want to find out how we can create a custom digital marketing game plan for your contractor business? Schedule a c…
20. Buying a business?
Digital marketing Due Diligence Checklist.
Want to find out how we can create a custom digital marketing game plan for your contractor business? Schedule a call with us at fatcatstrategi…
18. The Digital Marketing Buying Journey
Want to find out how we can create a custom digital marketing game plan for your contractor business? Schedule a call with us at fatcatstrategies.com.
17. Building Brand Awareness
Want to find out how we can create a custom digital marketing game plan for your contractor business? Schedule a call with us at fatcatstrategies.com.
19. Continuing Ed For Contractors
Want to find out how we can create a custom digital marketing game plan for your contractor business? Schedule a call with us at fatcatstrategies.com.
16. Nurturing leads into sales
Not every homeowner who visits your website is ready to buy right now. In this episode we explore different ideas, tactics and messages that you can use to help your prospects along e…
15. Make the Most of Your Slow Season
When leads are pouring in, everybody's happy. But what happens when they slow down? Do you have a plan for that? In this episode we discuss tactics and strategies to navigate periods w…
14. Making the Most of Your CRM
In this episode, we talk about how to take advantage of your CRM (customer relationship management) software. Everything from how to pick the best one, to how to implement it with your …
13. Google Analytics 4
In this episode, we talk about the newest version of Google's tracking software, called Google Analytics 4 (GA4). We'll share some tips on what GA4 can do for you, and whether or not yo…
12. Capture Great Jobsite Photos
In this episode, we talk about how to get quality jobsite photos on every project. From photo techniques, to organization strategies, to motivators for your team to actually take the ph…
11. How Much Should I Spend on PPC?
In this episode, we talk about how to set a budget on Google Ads. Whether you're beginning ppc campaigns for the first time, or you've been running ads for a while, we've got some tips …
10. Crafting Holiday Promotional Offers
In this episode we discuss how to craft a great marketing offer around the holidays in the summer season. We share some examples of quality offers that we've seen be successful, as well…
9. How Long Does It Take for My Website To Rank?
In this episode we discuss how long it takes for your website to rank on Google. (Hint: that's the wrong question to be asking. We'll talk about what the better question is.)
Want to fin…
8. How Can I Tell What My Competitors Are Doing Online?
In this episode we discuss how to find out what your competitors are doing online. We cover some specific tips and tactics, as well as the ways to tell who your actual digital competito…
7. What Makes a Great Marketing Agency?
In this episode we discuss what makes for a great digital marketing agency, and what questions contractors can ask to help find the best marketing partner for them.
Want to find out how …
6. Level Up Your Marketing, Level Up Your Business
This episode is part 3 of a 3-part mini-series where we are exploring the levels of a contractor business. In this episode, we discuss what the marketing picture looks like at each leve…
5. Level Up Your Contractor Business
This episode is part 2 of a 3-part mini-series where we are exploring the levels of a contractor business. Growth as a business isn't always linear, and the things you've done to help y…
4. What Level Is Your Contractor Business?
This episode is part 1 of a 3-part mini-series where we are exploring the levels of a contractor business. In this episode, we discuss what each level looks like, and what tensions you …
3. Google Business Profile
In this episode we cover how to effectively create and use your Google Business Profile (formerly Google My Business) as part of your overall marketing strategy.
To level up your online …
2. Social Media - Why Do It?
In this episode we talk about how to incorporate social media as an effective part of your marketing game plan.
To level up your online presence, check out our resource Dominate Social M…