Digital Marketing for Contractors
A podcast for home improvement contractors to help you crush your lead goals and take your business to the next level. Join us each episode as we give you powerful insights and practical tips on the best digital marketing strategies to help you grow your home improvement business.
- Update frequency
- every 9 days
- Average duration
- 26 minutes
- Episodes
- 62
- Years Active
- 2022 - 2025
The Power of the Pitch: Featuring Dean Curtis of Ingage.io
In this episode of Digital Marketing for Contractors, Janet and Caitlyn sit down with Dean Curtis, CEO of Ingage, to talk about transforming the in-home sales presentation. Dean shares …
The Power of Customer Reviews for Home Improvement Contractors
Customer reviews aren’t just “nice-to-haves” anymore—they’re one of the most powerful tools in your marketing toolbox. In this episode of Digital Marketing for Contractors, Janet sits d…
From CEO To Strategic Consultant featuring SPECIAL GUEST: Chris Edelen
When it comes to growing a home improvement business, most contractors focus on hitting revenue goals. But what if you could build a company that not only thrives today but is also posi…
Plan My Exit Strategy Series Teaser
Home Improvement Business Owners, are you interested in planning your exit strategy? We're kicking off a NEW series with Chris Edelen this Wednesday on our Digital Marketing for Contrac…
Staying Human in the Age of AI: Trust, Authenticity & Competitive Edge
In this episode of Digital Marketing for Contractors, Janet and Sasha wrap up our three-part AI series with a conversation about staying human in an AI-driven world. From chatbots and C…
Tactics Rewired – What Still Works, What Doesn’t
In this episode of Digital Marketing for Contractors, Janet and Arden tackle a big question for 2025: How can home improvement contractors protect their lead flow in an AI-driven market…
The Shift Has Begun: How AI is Changing the Online Game
In this first installment of a three-part mini-series, hosts Janet and Meredith explore how AI is fundamentally transforming the way homeowners search for services online and what that …
SPECIAL GUEST: Aging in Place - Tapping into the Home Access Market with Ross Gaskin
In this episode, Janet Mobley and Meredith Medlin chat with Ross Gaskin, VP of Sales at Health at Home, about the fast-growing “aging in place” market and how contractors can seize thi…
SPECIAL GUEST: Ryan Cohn from Blazeo
In this episode of Digital Marketing for Contractors, Janet and Caitlyn sit down with Ryan Cohn, Content Marketing Manager at Blazeo, to dive into the massive impact of speed to lead an…
SPECIAL GUEST: HeavySet Tech with Scott Berman
In this episode, we’re joined by Scott Berman, veteran home improvement leader and the founder of HeavySet Forms. Scott shares how his 30+ years in the industry — and the challenges he …
41. TV and OTT Advertising in Digital Strategies
In the final episode of the Build, Grow, Dominate series, Janet and Caitlyn dive into how home improvement contractors can leverage TV and OTT (Over-the-Top) advertising to supercharge…
SPECIAL GUEST: Why Your Sales Team Needs a CRM Built for Construction
In this episode of Digital Marketing for Contractors, we’re joined by Erik Vargas, co-founder of FollowUp CRM. Built from inside a commercial roofing company, FollowUp CRM is tailor-mad…
40. Multi-Channel Marketing: Integrating Digital Campaigns with Traditional Media
In this episode of Digital Marketing for Contractors, Janet and Caitlyn explore how to unlock the full potential of your marketing strategy by blending digital tactics with traditional …
39. Field Marketing Meets Digital: A Hybrid Approach
In this episode of Digital Marketing for Contractors, Janet and Caitlyn dive into one of their favorite strategies—hybrid marketing. Designed for contractors who are beyond the startup …
SPECIAL GUEST: How to Use Project Map It to Build Trust and Book More Jobs
Special Guest: Steve Spence, Managing Director of Project Map It
In this episode of Digital Marketing for Contractors, Janet and Caitlyn sit down with Steve Spence, the managing director…
38. Maximizing Manufacturer Leads Through Digital Campaigns
In this episode, Janet and Caitlyn break down a powerful yet underutilized strategy for lead generation: integrating manufacturer leads into your digital marketing campaigns. Perfect fo…
37. Choosing the Right Digital Marketing Agency for Growth
In this episode, Caitlyn and Janet dive into what growing home improvement contractors should consider when choosing a digital marketing agency—especially if you're outgrowing that set-…
SPECIAL GUEST: Creative Ways Contractors Can Use Gift Cards to Drive Leads, Loyalty & Referrals
Using Gift Cards to Boost Leads and Loyalty with Evan Crum from PerfectGift.com
In this episode, we’re talking with Evan Crum from PerfectGift.com about how home improvement companies ca…
36. Optimizing Sales Funnels for Better Digital Conversions
Title: How to Build and Optimize Your Sales Funnel
Series: Build. Grow. Dominate. – Part 2
In this week’s episode, Janet and Caitlyn kick off Part 2 of their “Build. Grow. Dominate.” seri…
35. Avoiding Common PPC Pitfalls
In this episode, Janet and Caitlyn break down the 10 most common PPC advertising mistakes replacement contractors make—and how to avoid them. From weak ad copy and mismanaged budgets to…