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Default Alive - Podcast

Default Alive

Two founders share an unedited look at what it's like to bootstrap a startup through weekly updates. Chris Spags is the founder of Jetboost, a suite of no-code plugins for Webflow. Corey Haines is the founder of Swipe Files, a membership site for marketers built with no-code tools. They chronicle their journeys getting to and staying "default alive": profitable, self-sustaining, with infinite runway.

Technology Entrepreneur Startup Business Entrepreneurship Marketing
Update frequency
every 9 days
Average duration
55 minutes
Episodes
83
Years Active
2020 - 2023
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23 | Babies and bootstrapping

23 | Babies and bootstrapping

Corey finally launches his new podcast Everything Is Marketing. Chris comes back from paternity leave and has an outage scare right before his son is born. They also talk about the lack of health ins…

00:54:23  |   Tue 09 Feb 2021
22 | Better done than perfect with Jane Portman

22 | Better done than perfect with Jane Portman

Chris is still out on paternity leave, so Jane Portman is filling in as a guest host.


Corey prepares to launch his new podcast Everything Is Marketing. Jane talks about the new direction for Userlist …

01:01:56  |   Tue 02 Feb 2021
21 | Fighting marketing bullsh*t with Louis Grenier

21 | Fighting marketing bullsh*t with Louis Grenier

Corey buys swipefiles.com and releases the trailer for his new podcast. Louis prepares for his hotseat workshop and begins creating new content for his podcast Everyone Hates Marketers. They also tal…

01:09:37  |   Tue 26 Jan 2021
20 | Rent money revenue and the first customer with Noah Bragg

20 | Rent money revenue and the first customer with Noah Bragg

Corey gets to "rent-money" revenue with Swipe Files. Noah gets the first customer for his new SaaS called Potion. They also talk about how much marketing you should do early on, which segment of a ma…

00:53:15  |   Tue 19 Jan 2021
19 | Juggling a growing SaaS *and* online course with Louis Nicholls

19 | Juggling a growing SaaS *and* online course with Louis Nicholls

Chris is out temporarily with the pending due date of his new baby, so Louis Nicholls is filling in as a guest host.

Corey talks about the aftermath of launching both Swipe Files and SavvyCal on Produ…

01:13:23  |   Tue 12 Jan 2021
18 | Front page of Product Hunt

18 | Front page of Product Hunt

Corey gets covid and gets hunted on Product Hunt. Chris sees some early success with Jetboost's bundled subscriptions and opens them up for everyone. They also talk about switching to annual billing …

00:48:50  |   Tue 05 Jan 2021
17 | Surviving 2020

17 | Surviving 2020

Corey and Chris review their progress in 2020 and look forward to what's next in 2021. They also discuss Mailbrew's approach to bootstrapping, the process of launching on Product Hunt, and the recent…

01:08:20  |   Tue 29 Dec 2020
16 | No holiday breaks allowed

16 | No holiday breaks allowed

Corey launches a new weekly curated marketing digest and works on a public "1,000 true fans" experiment. Chris is racing to finish development on Jetboost's big upcoming release before the year-end. …

00:47:22  |   Tue 22 Dec 2020
15 | The business of bundling

15 | The business of bundling

Corey considers a Swipe Files bundle that also includes his two courses. Chris debates a few different bundling options for Jetboost Boosters. They also talk about hobbies (or more accurately lack th…

00:45:09  |   Tue 15 Dec 2020
14 | Living the passive income dream

14 | Living the passive income dream

Corey reveals the numbers behind his course sales after opening enrollment and starts planning for 2021. Chris hires development help and starts preparing for paternity leave. They also talk about th…

00:41:42  |   Tue 08 Dec 2020
13 | This episode is 50% off

13 | This episode is 50% off

Corey opens up enrollment for his two courses and makes some no-code breakthroughs for Swipe Files. Chris is heads down working on the fifth Booster for Jetboost and may have some additional dev help…

00:38:17  |   Tue 01 Dec 2020
12 | Front page fame

12 | Front page fame

Corey prepares for Black Friday and Cyber Monday promotions and considers where to take Swipe Files in the new year. Chris is having success outsourcing, as he has a project reach the Webflow Front P…

00:35:25  |   Tue 24 Nov 2020
11 | Sometimes the customer is always right

11 | Sometimes the customer is always right

Corey questions how to sell the Swipe Files membership and differentiate from other marketing digital products. Chris releases a heavily requested Jetboost feature and admits that he should have list…

00:53:43  |   Tue 17 Nov 2020
10 | Confession time

10 | Confession time

Corey confesses that he hasn't been shipping as much as he should trying to be a perfectionist and secures sponsors for his new podcast under Swipe Files. Chris confesses that the election was a majo…

00:52:02  |   Tue 10 Nov 2020
9 | Calm before the storm

9 | Calm before the storm

Corey starts consulting part-time with an early-stage startup and finds some clarity about why people purchase a Swipe Files membership. Chris is in a groove shipping updates to Jetboost and is now w…

00:52:55  |   Tue 03 Nov 2020
8 | You are not your MRR

8 | You are not your MRR

Corey realizes his emotions are directly tied to his revenue forecast, sets a roadmap, and commits to start working with a new consulting client. Chris has a breakthrough and solves a longstanding pr…

00:46:53  |   Tue 27 Oct 2020
7 | Having fun again and emailing with Seth Godin

7 | Having fun again and emailing with Seth Godin

Corey shoots his shot with Seth Godin, opens up the Swipe Files community to the public, and commits to a new weekly schedule. Chris is having fun again as Jetboost reaches Default Alive, working wit…

00:52:18  |   Tue 20 Oct 2020
6 | Investing in rest, outsourcing, and time management

6 | Investing in rest, outsourcing, and time management

Corey reflects on spending a week on vacation while moving the ball forward with the Swipe Files community, new podcast, and free trial tweaks. Chris launched the latest Jetboost add-on, Auto-Archivi…

00:40:26  |   Tue 13 Oct 2020
5 | Creating stories with Michael Aubry

5 | Creating stories with Michael Aubry

Corey is off enjoying his vacation this week, so Chris is joined by a special guest, Michael Aubry, the founder of Story Creator!

Michael shares why he built Story Creator, some of the challenges alon…

01:03:00  |   Tue 06 Oct 2020
4 | Side-tracked and on the right track

4 | Side-tracked and on the right track

Corey explores selling one of his side businesses while also ramping up coaching and contemplating how to best package Swipe Files. Chris reaches out to potential customers and discovers that he's on…

00:47:52  |   Tue 29 Sep 2020
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