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Default Alive - Podcast

Default Alive

Two founders share an unedited look at what it's like to bootstrap a startup through weekly updates. Chris Spags is the founder of Jetboost, a suite of no-code plugins for Webflow. Corey Haines is the founder of Swipe Files, a membership site for marketers built with no-code tools. They chronicle their journeys getting to and staying "default alive": profitable, self-sustaining, with infinite runway.

Technology Entrepreneur Startup Business Entrepreneurship Marketing
Update frequency
every 9 days
Average duration
55 minutes
Episodes
83
Years Active
2020 - 2023
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63 | Don’t poke the bear

63 | Don’t poke the bear

Corey is focused on newsletter content and gives an update on the Swipe Files Job Board. Thanks to a situation with a competitor, Chris’ fire has been re-lit. They also talk about competition and cel…

00:45:06  |   Tue 22 Feb 2022
62 | Founding Marketing

62 | Founding Marketing

Corey explores a new cohort-based course partnership and reveals a book concept. Chris is working on major product improvements for Jetboost and a brand new booster. They also talk about community en…

00:48:04  |   Tue 08 Feb 2022
61 | Reaquired!

61 | Reaquired!

Corey reacquires Hey Marketers and rebrands it to the Swipe Files Job Board. Chris shares his current struggles with productivity and setting direction for Jetboost. They also talk about burnout, lau…

00:45:49  |   Thu 27 Jan 2022
60 | 2022: grow the funnel

60 | 2022: grow the funnel

Corey finishes Marketing Like A Media Company and prepares for launch. Chris is getting ready to roll out the Jetboost affiliate program in January. They also talk about goal-setting, 2022 plans, and…

00:50:47  |   Tue 04 Jan 2022
59 | 2021 Year In Review

59 | 2021 Year In Review

Corey and Chris chat about the last year — highlights, wins, losses, learnings, and everything in between.

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Notable mentions:

Learn more about their bus…

01:08:58  |   Wed 29 Dec 2021
58 | Vertical vs horizontal SaaS with Brian Casel

58 | Vertical vs horizontal SaaS with Brian Casel

Corey and Chris bring on Brian Casel to talk about growing ZipMessage, what he'd do differently today if he was starting from scratch, and recent experiments including freemium.

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Not…

01:25:56  |   Tue 14 Dec 2021
57 | “Code without tests is bad code”

57 | “Code without tests is bad code”

Corey gets another premium sponsor commitment and shares Black Friday results. Chris recaps No-Code Conf and has an epiphany when it comes to testing software. They also discuss code rewrites, throwi…

01:06:39  |   Tue 30 Nov 2021
56 | Competing against free

56 | Competing against free

Corey records the first module for Marketing Like A Media Company and gets airdropped free crypto. Chris contemplates expanding the customer support team. They also talk about the new Calm Fund scout…

00:59:31  |   Tue 16 Nov 2021
55 | Someone should create a SaaS marketing course

55 | Someone should create a SaaS marketing course

Corey feels the pressure to create new course content and pitch premium sponsorships before the holidays. Chris launches a new search feature and Webflow template along with it. They also talk about …

01:00:21  |   Tue 09 Nov 2021
54 | Goodbye MRR notifications

54 | Goodbye MRR notifications

Corey hosts the first Swipe Files Office Hours session. Chris turns off MRR notifications as he works to make Jetboost more of a calm company. They also talk about "skeuomorphism", digital informatio…

01:04:04  |   Tue 02 Nov 2021
53 | The price of entrepreneurship

53 | The price of entrepreneurship

Corey notices low new member signups for Swipe Files and thinks about how to introduce ways to give people a taste of the membership. Chris deals with some of the not-so-fun realities of running a bu…

00:38:21  |   Tue 26 Oct 2021
52 | The grind

52 | The grind

Corey shares how the membership pricing has resulted in the best month to date. Chris realizes Jetboost has been lacking direction and puts together a roadmap with the team. They also talk about the …

01:06:13  |   Tue 19 Oct 2021
51 | Charge more

51 | Charge more

Corey finally follows the "charge more" advice and rolls out a pricing update for Swipe Files. Chris celebrates the latest Jetboost demo reaching the front page of the Webflow Showcase. They also dis…

00:41:54  |   Wed 06 Oct 2021
50 | Chris the community leader

50 | Chris the community leader

Corey works on a new membership landing page and plans on rolling out pricing updates. Chris officially releases Jetboost's Dynamic Sorting Booster and a new free Webflow template along with it. They…

00:52:42  |   Wed 29 Sep 2021
49 | Default Alive: One year later

49 | Default Alive: One year later

Corey gets ready to ship the Tiny Marketing Ideas newsletter and record his talk for Ad World. Chris rants about chargebacks and other frustrations with operating a SaaS business. They also reminisce…

00:39:31  |   Tue 21 Sep 2021
48 | Shipping September

48 | Shipping September

Corey is heads-down creating newsletter content and begins niching down to SaaS marketing. Chris and the Jetboost team kick off September on a shipping spree. They also talk about energy ebbs and flo…

00:45:56  |   Tue 14 Sep 2021
47 | Corey Bombs

47 | Corey Bombs

Corey explores niching down to focus on SaaS marketing and increasing pricing for Swipe Files. Chris shares how Jetboost is growing up. They also talk about MicroAcquires financing partnerships to ma…

00:50:28  |   Tue 24 Aug 2021
46 | Indie Hackers of San Diego

46 | Indie Hackers of San Diego

Corey makes progress on the Swipe Files "evergreen newsletter" content and considers a way to drip out course content instead of dropping all at once. Chris is taking a break from marketing and worki…

00:54:35  |   Tue 17 Aug 2021
45 | Manifest Destiny

45 | Manifest Destiny

Corey publishes a blog post about his public goals and his time offline at a summer camp. Chris is finding more balance between work and his personal life. They also talk about meeting SavvyCal found…

00:37:50  |   Tue 10 Aug 2021
44 | The almighty H1

44 | The almighty H1

Corey shares what he's learned from doing 25 personalized landing page teardowns for clients. Chris announces Dynamic Sorting for Jetboost (coming soon!) and describes the journey he took to get ther…

00:54:57  |   Tue 03 Aug 2021
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