1. EachPod

DecaMillionaire Decoded - Podcast

DecaMillionaire Decoded

No fluff. No theory. Just real conversations with real business owners doing real numbers.

Hosted by entrepreneur and exit strategist Justin Goodbread, DecaMillionaire Decoded helps service-based business owners scale past $10 million in enterprise value. Each episode delivers hard-earned strategies, honest insights, and tactical advice from those who have built, scaled, and exited companies at a high level — and from experts who coach them.

Through direct interviews and expert breakdowns, Justin walks listeners through the Relentless Framework: Foundation, Examination, Execution, Exit, and Freedom.

Whether you're already generating 6- to 7-figures or building toward your own 8-figure breakthrough, DecaMillionaire Decoded will help you turn chaos into clarity—and frustration into freedom.

New episodes drop every Monday and Thursday.
Subscribe now and start scaling with clarity and confidence.

While all the insights shared are for educational purposes, remember to seek advice from a professional regarding your unique circumstances. DecaMillionaire Decoded is a Financially Simple production.

Coaching Technology Entrepreneurship Entrepreneur Growth Finance Business
Update frequency
every 6 days
Average duration
23 minutes
Episodes
584
Years Active
2018 - 2025
Share to:
What I've Learned in 500 Episodes!

What I've Learned in 500 Episodes!

Friends, when I began this venture, I never thought I’d be celebrating such a milestone. The past five years have been such a humbling experience. I’m honored that so many of you have chosen to come …

00:31:18  |   Mon 05 Feb 2024
How to make your Calendar Reflect your Priorities as a Business Owner

How to make your Calendar Reflect your Priorities as a Business Owner

As entrepreneurs, we often discuss our busy work schedules as though they are a badge of honor. While it’s true that owning a business requires a tremendous amount of time and effort, we must be care…

00:20:32  |   Mon 29 Jan 2024
How your RIA could bring 8 Figures at it's Sale

How your RIA could bring 8 Figures at it's Sale

Most of us started out in business because we had an idea or product to help people. However, the majority of us didn’t start off as business experts. Although you may have a successful business, kno…

00:18:12  |   Mon 22 Jan 2024
Optimize your RIA's marketing by tracking these Items Regularly

Optimize your RIA's marketing by tracking these Items Regularly

Marketing is one of the eight key areas in business that can directly influence the intrinsic value of your organization. But how can you optimize your RIA’s marketing so that it can help you achieve…

00:28:45  |   Mon 15 Jan 2024
How to Communicate and Track Customer Experience to Gain more Loyal Clients

How to Communicate and Track Customer Experience to Gain more Loyal Clients

As business owners, we understand that marketing to attract new clients is necessary. But have you ever considered the important role that marketing plays in retaining existing clients? Through effec…

00:24:55  |   Mon 08 Jan 2024
When should I start Niche Marketing my RIA

When should I start Niche Marketing my RIA

As business owners, it’s often tempting to work with any and everyone. After all, more clients means more money. Right? In service-based businesses, the reality is that taking on every client that wa…

00:31:04  |   Mon 01 Jan 2024
Year End Planning for an 8 figure exit

Year End Planning for an 8 figure exit

The end of the year provides business owners with a unique opportunity to evaluate their progress toward their goals and reflect on the accomplishments of their teams. It is also the perfect time for…

00:20:18  |   Mon 25 Dec 2023
Making the Most of your RIA's Marketing Dollars

Making the Most of your RIA's Marketing Dollars

Marketing often frustrates us, as financial advisors. We don’t always see an immediate return on our investment. Additionally, when hiring a marketing firm, the costs can quickly escalate well beyond…

00:18:17  |   Mon 18 Dec 2023
Return on Investment for RIA marketing

Return on Investment for RIA marketing

Oftentimes, as business owners, we take a wrong view of marketing. Because it isn’t foundational to the operation of our businesses, we view marketing as a luxury. However, if we see it for what it t…

00:22:01  |   Mon 11 Dec 2023
Protecting Your RIA’s Intellectual Property for a Higher Multiple

Protecting Your RIA’s Intellectual Property for a Higher Multiple

Whether you realize it or not, you likely have some form of intellectual property (IP) in your Registered Investment Adviser (RIA) firm. It could be a system or process that you've developed to help …

00:25:09  |   Mon 04 Dec 2023
Disclosing Litigation During a Business Sale: What RIA Owners Should Know

Disclosing Litigation During a Business Sale: What RIA Owners Should Know

Owning a business is a risky endeavor. This is especially true in the RIA space which is heavily regulated. From civil actions to punitive actions taken by regulating bodies, litigation can be damagi…

00:25:30  |   Mon 27 Nov 2023
Risk Mitigation for the RIA Owner

Risk Mitigation for the RIA Owner

In this episode, I’m discussing risk mitigation. More specifically, I’m going to look at the insurance coverages you need to have as an RIA owner. Now, I know insurance may not be the most fun topic,…

00:26:14  |   Mon 20 Nov 2023
Marketing & Sales Synergy to drive your RIA's growth

Marketing & Sales Synergy to drive your RIA's growth

As a financial advisor, it can be easy to forget that sales and marketing are part of what we do. We understand that we have to attract new clients in order to grow our book of business. However, we …

00:23:03  |   Mon 13 Nov 2023
What your Sales projections can tell you about your RIA's health

What your Sales projections can tell you about your RIA's health

Sales projections are important to your organization’s goal identification and planning. But have you ever considered what your sales projections can tell you about the health of your Registered Inve…

00:22:42  |   Mon 06 Nov 2023
The power of No in your Practice

The power of No in your Practice

In the early stages of your Registered Investment Adviser (RIA) firm, it made sense to work with anyone who could fog a mirror. But as your firm grows, many of the clients that you served in the begi…

00:40:59  |   Mon 30 Oct 2023
Fire yourself as the lead producer in your business Pt 2

Fire yourself as the lead producer in your business Pt 2

If you’re working toward the eight-figure exit, you can no longer be the top producer in your firm. This means “firing” yourself. But how can you step away if doing so will cause a decline in your sa…

00:33:40  |   Mon 23 Oct 2023
Fire yourself from being the Lead Producer in your RIA Pt 1

Fire yourself from being the Lead Producer in your RIA Pt 1

Sales is the lifeblood of every business. In order to grow, you must attract new clients and gain new revenue. As the owner of your RIA, you’re likely the top producer in your firm. However, this is …

00:27:26  |   Mon 16 Oct 2023
10 Steps for Designing an Employee Incentive Program to Fuel the 8-Figure Exit

10 Steps for Designing an Employee Incentive Program to Fuel the 8-Figure Exit

Over the past few years, business owners have been through the wringer. From lockdowns to the Great Resignation, simply going to work has presented a much larger challenge than it did in the past. As…

00:24:27  |   Mon 09 Oct 2023
Reducing Compliance Risk through Operational Processes

Reducing Compliance Risk through Operational Processes

For many of us, compliance can seem like a dirty word. Too often, this necessary aspect of your RIA is seen as “anti-sales” or as being against advisors. However, compliance plays a vital role in pro…

00:17:16  |   Mon 02 Oct 2023
Driving Profitability through your RIA's Governing Documents

Driving Profitability through your RIA's Governing Documents

Have you ever considered that you could drive greater profitability in your RIA (or any other business) through policies and procedures? Think about it... Your firm's governing documents such as the …

00:20:57  |   Mon 25 Sep 2023
Disclaimer: The podcast and artwork embedded on this page are the property of Justin Goodbread. This content is not affiliated with or endorsed by eachpod.com.