Confessions of a Higher Ed CMO — with Jaime Hunt
Confessions of a Higher Ed CMO is like a conference in a podcast, offering a blend of professional wisdom, innovative ideas, and personal anecdotes. Whether you're a higher ed marketer, a faculty member curious about the behind-the-scenes of university branding, or just someone with an interest in the intersection of education and marketing, the podcast is your gateway to the lesser-known narratives of higher education.
In each episode, host Jaime Hunt engages in candid and insightful conversations with leading minds in the field, exploring not just the nuts and bolts of marketing, but also the diverse and often unexpected challenges and stories that define higher education marketing.
Our guests, a mix of seasoned CMOs, innovative thinkers, and key influencers in the higher ed sector, don't just share their professional triumphs; they open up about their personal journeys and share their candid insights.. The podcast goes beyond the conventional, bringing to light the real stories behind campus campaigns, the evolving nature of student engagement, and the creative challenges in this unique field.
With a host renowned for establishing a warm and engaging rapport, each episode feels less like an interview and more like a conversation between old friends. The discussions are not only thoughtful and informative but sprinkled with moments of humor and fun, capturing the essence of what it's like to navigate the complex world of higher education marketing. Confessions of a Higher Ed CMO is hosted by Jaime Hunt and is a proud member of the Enrollify Podcast Network.
- Update frequency
- every 12 days
- Average duration
- 47 minutes
- Episodes
- 97
- Years Active
- 2022 - 2025
Ep. 16: Designing Compelling Messages and Narratives
Story drives emotion. Emotion drives action. Marcomm pros understand the power of storytelling and are using storytelling to drive change and to achieve organizational outcomes. Carefully crafted nar…
Ep. 15: Executive Social Strategy
In this episode, Jaime talks to Josie Ahlquist, author of Digital Leadership in Higher Education about the importance of a digital presence for senior leaders. Takeaways include:
- How to decide what di…
Ep. 14: Addressing Imposter Syndrome
Jaime gets real with guest Tracy Playle in this in-depth conversation about imposter Syndrome – something that plagues professionals from all backgrounds. Tackling the symptoms of imposter syndrome –…
Ep. 13: Creating a Student Journey Map
In this episode of Confessions of a Higher Ed CMO, Jaime talks with Renee Seltzer, Marketing Growth Agency Owner (Ellison Ellery) and Fractional CMO, about creating customer journey maps. Creating a …
Ep. 12: Transitioning Your Career Outside of Academia
Amid the Great Resignation, many higher education marketers are considering leaving higher education for roles in other industries. In this episode, Jaime talks to Jodi Phelps, chief of staff for the…
Ep. 11: Building More Equitable Student Hiring Practices
Student workers, interns and ambassadors are often the face and voice of your institution, but does your program reflect your student population? Are you unconsciously creating barriers to recruiting…
Ep. 10: Multicultural Marketing
According to the U.S. Census Bureau, nearly 1 out of 5 Americans is Hispanic or Latinx – a number that has quadrupled in the last four decades and is expected to continue to grow. As the demographics…
Ep. 9: The Enrollment Cliff
We have all heard about the enrollment cliff and its potential impact on higher education – especially regional institutions and those who are highly dependent on tuition revenue. In this episode, Ja…
Ep. 8: The Great Resignation and Employee Engagement
In this episode, Jaime talks with Kevin McClure, associate professor of higher education at UNC Wilmington, about how The Great Resignation has hit higher education. Problems around morale pre-exist …
Ep. 7: Sustaining and Surviving
The job of a CMO can be high-pressure and high-stress. Avoiding burnout and stagnation can be a challenge – especially amid the steady drum beat of national and international crises. In this episode,…
Ep. 6: Brought to you by the letters N T R
Achieving institutional goals on NTR (net tuition revenue) is often a top priority for universities – especially at the most tuition-dependent institutions. The strategy for reaching those goals requ…
Ep. 5: Maturing Higher Ed Marketing
There has never been a better time to be a higher ed CMO. Perception of the value you provide and the importance of our work continues to improve. But that doesn’t mean that we don’t still have a lot…
Ep. 4: What Do You Wanna Be When You Grow Up?
As a first-year student – and a first-generation student – Jaime envisioned a life spent researching turtles and cracking the secret to their longevity. From a working class background, she had no id…
Ep. 3: Mixing Business with Measure
As marketing higher education matures, measuring the return on investment is one of the most important things a CMO can do, but tackling that can be really challenging. In this episode, analytics and…
Ep. 2: Branding, Brain Drain and Budget, Oh My
In this wide-ranging conversation, Jaime talks with Jason Simon, CEO of higher ed marcomm agency SimpsonScarborough, about everything from labor shortages to budgets to martech and more. Learn more a…
Ep. 1: A Seat at the Table - The Evolution of the CMO in Higher Ed
Join host Jaime Hunt in her premier episode as she talks with Terry Flannery, author of “How to Market a University: Building Value in a Competitive Environment,” about the evolution of the role of C…