Confessions of a Higher Ed CMO — with Jaime Hunt
Confessions of a Higher Ed CMO is like a conference in a podcast, offering a blend of professional wisdom, innovative ideas, and personal anecdotes. Whether you're a higher ed marketer, a faculty member curious about the behind-the-scenes of university branding, or just someone with an interest in the intersection of education and marketing, the podcast is your gateway to the lesser-known narratives of higher education.
In each episode, host Jaime Hunt engages in candid and insightful conversations with leading minds in the field, exploring not just the nuts and bolts of marketing, but also the diverse and often unexpected challenges and stories that define higher education marketing.
Our guests, a mix of seasoned CMOs, innovative thinkers, and key influencers in the higher ed sector, don't just share their professional triumphs; they open up about their personal journeys and share their candid insights.. The podcast goes beyond the conventional, bringing to light the real stories behind campus campaigns, the evolving nature of student engagement, and the creative challenges in this unique field.
With a host renowned for establishing a warm and engaging rapport, each episode feels less like an interview and more like a conversation between old friends. The discussions are not only thoughtful and informative but sprinkled with moments of humor and fun, capturing the essence of what it's like to navigate the complex world of higher education marketing. Confessions of a Higher Ed CMO is hosted by Jaime Hunt and is a proud member of the Enrollify Podcast Network.
- Update frequency
- every 12 days
- Average duration
- 47 minutes
- Episodes
- 97
- Years Active
- 2022 - 2025
Ep. 67: Building a Better Experience for International Students
Got a story to tell? An innovative idea to share? Fill out our guest nomination form, and let's chat!
Host Jaime Hunt speaks with Shaun Carver, the Executive Director and Chief Executive Officer of th…
Live at AMA: Building Community in a Virtual Classroom
Host Jaime sits down with Christian Cardona, Social Media Manager for ODU Global, to explore the unique challenges and opportunities in managing social media for online learners. As a first-time atte…
Ep. 66: CROs in Higher Ed: Driving Growth and Busting Silos
As higher ed faces increasing headwinds, hiring a Chief Revenue Officer (CRO) is no longer a luxury—it's a strategic necessity. As demographic shifts, escalating costs, and growing competition put mo…
Live at AMA: The Career Transition Roadmap
Host Jaime Hunt reconnects with Bryce Hoffman live from AMA to explore his remarkable career evolution. From an unexpected layoff to his newly appointed role as Vice President and Chief Marketing Com…
Live at AMA: Building a Student-Centered University from Scratch
In this thought-provoking episode, Jaime Hunt sits down with Nick Ladany, President of San Francisco Bay University (SFBU), and Jamie Ceman from RW Jones, to explore the creation and launch of SFBU a…
Ep. 65: Marketing's Role in Reshaping Pricing Strategy
Every marketer knows the four Ps–Product, Price, Place and Promotion–but it is the rare higher ed marketing leader who gets to have a voice in anything beyond just Promotion. In this episode, Jaime s…
Ep. 64: Behind the Scenes: Marketing Strategies of a Top Online Graduate Program
Jaime’s nearly a decade as a higher ed CMO and vice president likely wouldn’t have been possible if she hadn’t earned a master’s degree in integrated marketing communications from West Virginia Unive…
Ep. 63: Uncommon Insights: AI, Creativity and Brand
There are some marketers you just don’t want to have to compete with. Grant Heston at Virginia Commonwealth University is one of them. In this wide-ranging episode, Jaime sits down with Grant to talk…
Ep. 62: Beyond the Shoestring: Rethinking Marketing Budgets in Higher Ed
Marketing is an investment, not an expense. But too many universities don’t treat it as such. Instead, marketers find themselves with a budget that is not adequate for accomplishing goals and expecta…
Ep. 61: Pitch Perfect: Leveraging Faculty Expertise to Boost Your University’s Image
In this episode, Jaime sits down with Kim Hallman to talk about the role placing faculty experts can play in an integrated marketing communications strategy. By strategically integrating faculty expe…
Ep. 60: From Layoff to Liftoff: Leveraging Your Professional Network in a Job Search
In this compelling episode of "Confessions of a Higher Ed CMO," Jaime talks with Joe Picini, who opens up about his personal journey of navigating a sudden layoff and the critical role his profession…
Ep. 59: Parent Power: How Gen Alpha Parents will Shape College Choice
In this episode, Jaime and Day Kibilds, VP for Strategy at Ologie, explore Ologie’s study on the parents of Gen Alpha, exploring the implications for higher education marketers and institutions. This…
Ep. 58: Revolutionizing Campus Life with AI
AI is not the future of technology. It’s the technology of today that is shaping the future. With that mantra in mind, Jaime sits down with Claire Brady, president of Glass Half Full Consulting and a…
Ep. 57: Storytelling in Seconds: Getting Started with Short Form Video
In this episode, Jaime and John Azoni, founder and executive producer of UNVEILD, explore short-form video content and its potential for colleges and universities. Jaime and John discuss the transfor…
Ep. 56: The Experience Economy: How Higher Ed Can Compete with Taylor Swift
In this episode of our podcast, Jaime Hunt is joined by Patricia Maben and Jim Rogers from 3 Enrollment Marketing to discuss the transformative power of the experience economy within higher education…
Ep. 55: Behind the Screens: J-S Stansel on Social in Higher Ed
In this episode, host Jaime Hunt sits down with J-S. Stansel, founder of Saturn 9 Media and former social media manager at the University of Central Arkansas, to explore the landscape of social media…
Enrollify.org Relaunch: More Content, More Community
In this Bonus announcement, join Mallory, Chief Strategist of Enrollify, as she introduces the newly relaunched Enrollify.org. This episode highlights the fresh features and content now available on …
Ep. 54: Signs Of Growth: How Environmental Graphics Help Build A Brand
Environmental graphics can play a critical role in not only improving campus aesthetics, but also in building a sense of community and brand on campus. In this episode, Adrienne King, associate vice …
Ep. 53: Mapping the Student Journey With Human-Centered Design
As Joey Schmit, Associate VP of Global Marketing & Communications at New York University, pointed out in our insightful conversation, higher ed institutions often prioritize departmental needs over t…
Ep. 52: Making Memories: How Traditions Enhance the Student Experience
Homecoming. Orientation. Welcome Week. Fall Fest. Family Weekend. Ring Dance. Our students experience so many traditions during their four (or more) years on our campuses, but what makes these events…