Confessions of a Higher Ed CMO — with Jaime Hunt
Confessions of a Higher Ed CMO is like a conference in a podcast, offering a blend of professional wisdom, innovative ideas, and personal anecdotes. Whether you're a higher ed marketer, a faculty member curious about the behind-the-scenes of university branding, or just someone with an interest in the intersection of education and marketing, the podcast is your gateway to the lesser-known narratives of higher education.
In each episode, host Jaime Hunt engages in candid and insightful conversations with leading minds in the field, exploring not just the nuts and bolts of marketing, but also the diverse and often unexpected challenges and stories that define higher education marketing.
Our guests, a mix of seasoned CMOs, innovative thinkers, and key influencers in the higher ed sector, don't just share their professional triumphs; they open up about their personal journeys and share their candid insights.. The podcast goes beyond the conventional, bringing to light the real stories behind campus campaigns, the evolving nature of student engagement, and the creative challenges in this unique field.
With a host renowned for establishing a warm and engaging rapport, each episode feels less like an interview and more like a conversation between old friends. The discussions are not only thoughtful and informative but sprinkled with moments of humor and fun, capturing the essence of what it's like to navigate the complex world of higher education marketing. Confessions of a Higher Ed CMO is hosted by Jaime Hunt and is a proud member of the Enrollify Podcast Network.
- Update frequency
- every 12 days
- Average duration
- 47 minutes
- Episodes
- 97
- Years Active
- 2022 - 2025
Ep. 36: Blockbuster Marketing: From Entertainment PR to Campus Comms
In this episode, Jaime dives into the world of marketing and storytelling with a guest who has seamlessly transitioned from the dynamic realm of entertainment PR to the intricate landscape of higher …
Ep. 35: The Art of Conflict Management
In this episode of "Confessions of a Higher Ed CMO," Jaime and her guest dive into a critical aspect of leadership: managing conflict in the workplace. Her guest, Carol Bowser, is a true authority in…
Ep. 34: Higher Ed Marketing Budgets Unveiled
In this episode, Jaime talks with Ben Congleton, CEO and Founder of Olark, about the results of his recent survey into how higher education leaders are allocating their marketing budgets. The survey …
Ep. 33: A President’s Role in Embodying a Brand
In this episode, Jaime and her guest delve into the crucial role of a college president in shaping and embodying a university's brand and culture. Ashlea Jones, interim senior director of storytellin…
Ep. 32: Reshaping Your Narrative: Rebounding After Job Loss and Crafting Your Comeback Story
In this candid episode, Jaime sits down with a seasoned professional who recently experienced a significant career transition. Bryce Hoffman, formerly the AVC of Marketing at UMass Lowell and current…
Ep. 31: Secrets to Successful Strategic Enrollment Planning
In this episode, Jaime delves into the realm of strategic enrollment planning in higher education with her guest, Alejandra “Ale” Sosa Pieroni, Executive Vice President – Enrollment Management, Marke…
Ep. 30: Breaking Barriers: How Marketing Drives Inclusion in Access Institutions
In this episode, Jaime and Myla Edmond, Associate Vice President Marketing and Communications at California State University, Dominguez Hills, delve into higher education marketing’s impact on creati…
Ep. 29: Inside the Four-Year College Decision Project: Tracking Trends and Lessons Learned
Join Jaime on this captivating episode of "Confessions of a Higher Ed CMO," with guest Denise Lamphier, director of marketing and communications at Des Moines University. In this episode, explore a u…
Ep. 28: Unleashing the Power of Stories for Epic Content Marketing
In this episode of "Confessions of a Higher Ed CMO," Jaime is joined by Brian Piper, author of Epic Content Marketing, Second Edition. Brian shares valuable insights and strategies to help higher edu…
Ep. 27: Understanding the Role of Marketing from a President’s Perspective
In this episode of "Confessions of a Higher Ed CMO," Jaime sits down with Thom Chesney, former president of Clarke University, to gain insights into his views on the relationship between the universi…
Ep. 26: Unlocking the Power of Influencer Marketing in Higher Ed
In this episode of Confessions of a Higher Ed CMO, Jaime is joined by Sarah Goldfarb, Managing Director of Social Media and Digital Content at RW Jones Agency, to discuss influencer marketing in high…
Ep. 25: Get Ahead of the Curve: Future Proof Your Marketing Strategy with AI
In this episode, Jaime and Mallory Willsea make a case for artificial intelligence (AI) as the next disruptor in marketing – a phenomenon both believe rivals social media and the Internet in terms of…
Ep. 24: The Importance of Authenticity in Your Brand Story
In this episode, Jaime Hunt and Victoria O'Malley discuss the importance of aligning brand promises with the reality of the student experience. The conversation explores the risks of failing to deli…
Ep. 23: Busting Silos with a Student-Centric Website
In this episode, Jaime talks with Kimberly Osborne, associate vice president for integrated marketing communications at UNC Greensboro, about the recent launch of UNCG’s “Next Generation Website.” Sp…
Ep. 22: Finding Space for Creativity
A study published in the Journal of Occupational and Organizational Psychology found that employees who engaged in creative hobbies and activities outside of work tended to be more creative and innov…
Ep. 21: Into the Fire: Crisis Communications in Higher Education
In this episode, Jaime talks with Christy Jackson, one of the foremost experts in crisis communications in higher education. In her higher education career, Christy has served in communications roles…
Ep. 20: The Anti-Racist Marketer
In this episode Jaime talks with Liz Gross, founder and CEO of Campus Sonar, about anti-racism in higher education. As colleges and universities work to deepen their commitment to diversity, equity, …
Ep. 19: More Than Stress - Mental Health of Higher Ed Social Media Managers
The challenges of managing social media in higher education are often underestimated by people in leadership, leaving these talented, always-on professionals facing often overwhelming responsibilitie…
Ep. 18: Leading High-Performing Teams in a Remote-First World
The pandemic forced higher education teams to rethink how they approached collaboration, communication, and leadership. The future of work has changed forever, but managing in a remote-first world is…
Ep. 17: Recruiting Non-Traditional Students
Seth Odell was part of the team that took Southern New Hampshire University’s online enrollment from 7,000 to 70,000, which makes him the perfect guest for Jaime to talk to about recruiting non-tradi…