Build Your Copywriting Business

As consumers, we are surrounded by discounts tempting us to make all kinds of purchases. So as a copywriter, it’s natural to ask yourself, “Should I offer discounts to customers?” Spoiler alert: Not …

It’s a question that pops into most aspiring—and even established—copywriters’ minds at some point: “What if I fail?” Our brains LOVE to catastrophize and fear the worst (just another great perk of b…

As the owner of a freelance business, you *want* to keep growing but it can be hard to know where to go next in a way that stays true to your vision. And most importantly, how do you get there withou…

Life has a funny way of coming full circle sometimes. But if you’d told ex-teacher Rebecca that, just ONE YEAR after signing up to the Comprehensive Copywriting Academy, she would be copywriting for …

The arrival of a new year often sparks an enthusiasm that makes us set wildly ambitious resolutions. Shed 60 lbs? On it. Become fluent in French? Let’s go. And then would you believe it, a few weeks …

Whenever we embark on something new, it can be tempting to go out and buy allll the new accessories to help you get started. “But a shiny, new desk will make me *feel* professional…and THEN I can do …

You *know* LinkedIn is important for landing work but when it comes to building or updating your profile…well, taking a nap always seems like a better option. But LinkedIn can strongly impact your ca…

Have you ever scrolled past copywriting roles at big-name companies, feeling like they’re out of your league? “There’s no WAY they’d consider hiring someone like me!” Many of us have doubted whether …

“Wait, my copy is going to be put to the test?! What?!” Anything that mentions the word “test” always sounds scary but don’t panic! When a client starts to talk to you about potentially running tests…

We know by now that pitching clients is hands down the best way to control your workload and your income. But if you’re spending all your time pitching new clients, you could be missing a trick…

Som…

OK, it’s time to ‘fess up. Is some laziness starting to creep into your copywriting? If you find yourself hitting “send” without a second look, resorting to tired seasonal puns (PLEASE no more “fall …

Despite being born with a passion for writing, Comprehensive Copywriting Academy student just couldn’t seem to find a way to make it her full-time gig. But spending 20 years working in the bar and re…

When you’re starting a new career in copywriting, you might run into some…less than helpful comments, shall we say. “Copywriting–is that actually a real career?” and “Is that even something you can m…

While it’s not necessary to build a successful copywriting career, adding complementary skills to your toolbox can be advantageous. And–despite its name–content strategy can actually make a great pai…

We love recording the Build Your Copywriting Business podcast ... but sometimes we mess up. A lot.

Luckily, we have the very best podcast editor, Julie, who makes us sound extra coherent. To celeb…

We can’t help but facepalm when a student tells us, “but I’ve heard you have to [insert terrible advice from a so-called copywriting ‘guru’]?”

Despite its wealth of information, the internet has cre…

When it comes to landing copywriting roles, the proof really is in the pudding. If you can demonstrate that you can do great work, the opportunities are there for the taking–and some of them might ev…

Do your project costs only factor in time spent writing, editing, and in meetings? If so, you may be doing a lot of pro bono work for your clients–and we’re fairly certain you didn’t get into this bu…

Do you ever suffer from “shiny object syndrome”? The feeling of learning something new can bring a lot of excitement but it could also be a sign that resistance is creeping in…

When you first start …

Whether it’s the email formula that will “10x your sales” or the subject line that will “double your open rates”, there’s–unfortunately–a copywriting template for pretty much anything these days.

Bu…