Build Your Copywriting Business

🎶 What a client wants, what a client needs …

… whatever makes them happy gets you money … 🎶

I apologize if you have Christina Aguilera stuck in your head. BUT if it helps you remember the key t…

“Stop calling yourself a freelancer!”

In typical Internet fashion, there’s plenty of bad information and scare-tactic hooks.

That “stop calling yourself a freelancer” is just one of the examples Ka…

Ever struggled with finding your “thing” in life? 

(But really…who hasn’t?! I know I have several times!)

That’s the place John was in before he discovered copywriting.

For years, John was a…

There are certain questions you're going to get asked as a copywriter, around the holidays or otherwise. Make sure you're prepared with your responses to 5 of the most common questions friends and fa…

There are certain questions you're going to get asked as a copywriter, around the holidays or otherwise. Make sure you're prepared with your responses to 5 of the most common questions friends and fa…

There are certain questions you're going to get asked as a copywriter, around the holidays or otherwise. Make sure you're prepared with your responses to 5 of the most common questions friends and fa…

There are certain questions you're going to get asked as a copywriter, around the holidays or otherwise. Make sure you're prepared with your responses to 5 of the most common questions friends and fa…

There are certain questions you're going to get asked as a copywriter, around the holidays or otherwise. Make sure you're prepared with your responses to 5 of the most common questions friends and fa…

The title of this podcast episode might sound dramatic, but it’s 100% true.

There are copywriting experts touting this strategy. It’s so incredibly risky and, well, Nicki and Kate don’t want this …

We’ve talked a lot about boundaries. You know they’re important …

… but how are you with enforcing your boundaries?

It’s all too easy to let those boundaries slide. 

And the message your sending w…

Ever set your mind to make a change (like, oh, say buying a course?), ready to dig in and go full steam ahead and then …

… find life getting in the way?

That was the start of Crystal’s journey.

Last week, Kate and I busted through some of the most common copywriting myths (if you missed it, you can catch that episode here!) 

This week? You guessed it: the last of some of the most prevale…

Turns out, just because it’s on the Internet doesn’t mean it’s true. 😉

Now, many of us know this, but it can be easy to believe things we read or see—even on an unconscious level …

… And some o…

“Pitching is hard.”

“I am scared to meet with clients.”

“I can’t become a copywriter.”

Do any of these sound familiar?

The patterns we create by feeding our brain certain narratives is the ultima…

Does the word “sales” give you the heebie jeebies?

It did for Jared, too.

Jared was working in tech when he started a blog about customer success, software as a service, and other tech topics.

But…

Copywriting is one of the most flexible careers (You’ve probably heard us say that so many times you’re like, “Nicki and Kate, we know!.”)

Just because its flexible does not mean there aren’t certai…

You don’t have a crystal ball to predict the *exact* copy that will resonate with your client’s audience. But, you do have a different tool that can help: A/B testing.

A/B copy tests—comparing one e…

Freelancing or contracting: what’s the difference?

There are differences between the two and, as a copywriter, you have the flexibility to work full or part time, as well as an employee, as a freela…

You wake up in the morning, excited to start the day … then remember you have to go to work. 

*Groan*

Burnout: we’ve all been there. For Leslie, it turned out she still enjoyed being an attorney—ju…

As writers our clients hire us to … well … write!

So, what happens when you know your client wants to take the copy in the wrong direction? Do you speak up? Or do you just roll with what they want?