Build Your Copywriting Business

About pages are SO important: They’re often the most visited page after the homepage.

But so many copywriters get the purpose of these pages so, so backwards.

As CCA students know, we often laugh t…

AI is coming for your job next 😟

AI is wiping these people out of work 😰

Within 5 years, AI will destroy these careers 😱

People loooooove to click on sensationalist, put-a-stake-in-the-ground head…

If you love writing, you’re going to relate to Maile’s story.

Maile went to school with the goal to write for television, but as life happens, she found herself in content writing roles. 

Unlik…

This episode is brought to you by BetterHelp. Give online therapy a try at betterhelp.com/FRW and get on your way to being your best self.

Let’s get the “duh” out of the way: with copywriting traini…

If your neighbor with a 5-bedroom, 4.5-bath house needs a renovation and your other neighbor with a 1-bedroom, 1-bathroom house also needs a renovation, do you think they’d cost the same price?

No…

You’ve probably heard the saying, “The best time to plant a tree was 20 years ago. The next best time is today.”

And that’s never been more true with anything worthwhile in life:

• Saving for retir…

When Kate and I first talked to Charlotte, she shared how she replaced her teaching income with copywriting within 6 months of joining the Comprehensive Copywriting Academy (you can catch that origin…

This episode is brought to you by BetterHelp. Give online therapy a try at betterhelp.com/FRW and get on your way to being your best self.

Do it! Just do it!"

That's often what I find myself yellin…

It’s SO much easier to avoid difficult conversations.

(Frankly, sometimes I’m so tired, I want to avoid conversations all together!)

But, *sigh*, that’s not the way to be a professional.

On this e…

Quick quiz! What’s the first thing you do when a potential client reaches out to you?

A. Squeal in excitement

B. Start digging into the copy, duh!

C. Stalk them on LinkedIn

Well, the answer shoul…

This episode is brought to you by BetterHelp. Give online therapy a try at betterhelp.com/FRW and get on your way to being your best self.

You know that with copywriting training you can become a co…

Which of these camps do you fall into?

1. Hesitant to freelance (even though you really want to) because figuring out healthcare and other benefits looks too hard.

2. Diving head-first into freelan…

No one likes paying taxes. But if you’re a freelancer, you’ve got so many more opportunities for tax deductions. That means you paying less in taxes (a.k.a. keeping more money in your pocket).

Wheth…

I have good news and bad news for you: pitching is always going to be the direct line to landing work, but there are other tactics you can mix in to keep things fun.

(And, if you ask me, pitching …

Ever wake up in the morning, head to work, and all you can think of is "UGH!"?

Like many people, Tori went to school for something she was told she'd be good at—sales—got a corporate job after col…

Landing copywriting clients is a lot easier than you may think.

(Reminder: CCA students, you have entire courses on how to find and land clients!)

But one of the most overlooked ways to find cl…

Having one steady, high-paying copywriting client is the dream, right?

Well, to be honest, no. 

Copywriting is a little bit like investing. Putting your eggs all in one basket leaves you vulner…

You’ve heard me say time and time again that copywriting is an incredibly fun and rewarding career. 

And it is. But … it’s still a career.

There are inevitably times in life—whether as a freela…

Every time we talk with Comprehensive Copywriting Academy students, Kate and I leave feeling inspired.

That’s exactly what it was like talking to Alicia. 

From a young age, Alicia knew she want…

When used correctly, storytelling is a powerful copywriting tactic. But why do I say “when used correctly?” Because sometimes copywriters and clients use storytelling in the entirely wrong way.

On…