Build a Better Agency Podcast

Who is responsible for keeping the agency’s work on time and on budget? That is an oft debated topic among agency owners. At AMI we believe that a specific role (Project Manager, Traffic Manager, etc…

The reality is, we spend so much time thinking and worrying about business development, and in most cases that exuberance is not really matched with the same level of excitement for our existing clie…

Leadership can feel like a loaded word. We often think about leadership as defining how you run your business but, to me, that refers to how you manage, not how you lead. Leadership is how you show u…

Think about how you build out journey maps or of journey maps you’ve seen if that isn’t something your agency does. They chart out how a potential customer goes from not being aware of the product or…

As we celebrate the most anticipated New Year’s Day in any of our lifetimes, we also find ourselves planning, goal settings, and making resolutions for the new year. Whenever I ask an agency owner wh…

As marketers we understand the power and influence of a brand. We know that every buying decision we make is based on emotion. This helps explain why some brands garner a cult-like fan base. They und…

For many agency owners systems is the S Word. We bristle at the idea of being confined. It feels like an attempt to stifle our creativity and ability to think out of the box. But if we’re honest with…

Here are three things I know every agency owner wants. 1) A shortcut to landing new clients. 2) A way to prove ROI for their clients’ marketing budgets. 3) A way to automate tasks around data that al…

Project management is a challenge for every agency, regardless of their size or tenure. Many agencies have a physical project board on a wall or are using Excel spreadsheets to try to keep everything…

As I thought about this solocast and what I wanted to say to you, I came up with a big list. Year-end planning, appreciate your clients, get your biz dev kicked off for 2021. And then I realized you,…

If you’re not new to the podcast or AMI, you know that I am a proponent of agencies differentiating themselves by finding a niche where they can develop a depth of expertise or a position of authorit…

Successful business development strategies are always a hot topic when I’m talking with agency owners. That was true before the pandemic, so you can imagine how often we’re talking about it now! Busi…

It’s an age-old adage – books are a three-dimensional business card. In today’s vernacular (from the book Sell With Authority) a book is an excellent example of cornerstone content. Many agency owner…

How are clients thinking about and reacting to both COVID and the recession it triggered is on every agency owner’s mind. Will our clients go dormant? How are they approaching 2021 budgets and plans?…

It’s an age-old discussion. Should an agency specialize and focus on specific niches or should they be a generalist? If you’re familiar with AMI or have read the book I co-wrote with Stephen Woessner…

Thought leadership is one of those buzzwords that has been so overused, it has almost been rendered meaningless. But as Stephen Woessner and I preach to agency owners in our book, Sell with Authority…

After this year, I think agency leaders can all rightfully claim their MBA in leadership! With the recession and COVID-19 rewriting our plans for 2020, we’ve all been challenged to step way outside o…

Creating content is both a huge opportunity and a big challenge for agencies. How do you elevate your efforts so that the content is actually meaningful to the audience and attracts prospects? How do…

A.I. As agency owners and leaders, we understand what it is and what it does, but we haven’t quite figured out the best way to use it in our own agencies for ours or our clients’ benefit. Many still …

As agency owners and leaders, we have 90 days to put 2020 to bed and get ready for 2021. To help you prepare, I’ve created a To Do list for every agency owner to work through in the 4th quarter. Use …