Build a Better Agency Podcast

There’s always been a great debate among agency owners – does cold email work as a new business strategy. Many will argue that given SPAM filters and the volume of email that everyone gets, it’s impo…

When you realize that this episode is about holding a virtual event, you might jump to the conclusion that this is a C19 focused episode. Nothing could be further from the truth. Virtual events have …

Agency owners are scrambling to take advantage of the CARES Act, and in particular the Paycheck Protection Program (PPP) loans but there’s a lot we don’t know because there’s a lot that is not set in…

Agency owners wear many hats and certainly one of the most important is leader. There are days when that’s easy and even fun. And then, there are days like the ones we’ve been having lately, when the…

Odds are you cannot remember a more tumultuous time in your agency. You probably endured through 9/11 but we understood what happened and why. You probably survived the 07-08 recession but we saw it …

US and European based agency owners are fightly vigilantly as the coronavirus pandemic unfolds in their region of the world. It’s affecting agencies and their clients in significant ways. I’ve been t…

Today’s episode is a twofer – and both topics are going to benefit your shop. The first is the idea of collaborating with your prospects to create content that is valuable for both of you. From there…

There’s not a small business owner on the planet who isn’t concerned about how the coronavirus is going to impact their business, employees, clients, and family. Those worries are complicated by the …

The more you know about a person, the easier it is to connect with them. One of the challenges when it comes to biz dev is that we really don’t know too much about the prospect we’re trying to build …

Many agency owners are familiar with the book Traction by Gino Wickman and his Entrepreneurial Operating System. It’s a fantastic methodology for improving your agency’s ability to scale effectively,…

I have long preached the concept of being a specialist versus a generalist to my audience, so it should come as no surprise to you that along with my co-author Stephen Woessner, CEO of Predictive ROI…

Robert Glazer is the founder and CEO of Acceleration Partners, a global marketing agency that specializes in partner or affiliate marketing. Initially, I planned on spending our time debunking the my…

We get hired because our clients want to surround themselves with expertise and a depth of knowledge that they don’t have in-house. They know we have to stay current on the trends shaping our busines…

Most of us didn’t major in math or accounting. In fact, many of us were drawn to our industry because it wasn’t math centric! Unfortunately, agency leaders are not math exempt. Without proper financi…

It doesn’t matter if you are a small shop, a specialized shop, in a major market, or based in rural areas – odds are, your biggest struggle right now is attracting and retaining talent. Many agency o…

Culture matters. As agency owners and leaders, we get that. And we love creating a “great culture.” But, developing a great culture is about more than beer o’clock and having a ping pong table. Yes, …

Biz dev, mentorship, and relationship management are critical responsibilities of every agency owner. But the hours in a workday are limited, and if we fail to delegate with confidence, the work that…

One of the challenges of agency life is that typically everything we sell is a custom job. It’s tough to build in efficiencies or systemize our production when we never make the same deliverable twic…

Most agency owners hope to sell their agency someday down the road. If that’s you, understanding how agencies are valuated today will help you maximize that opportunity whenever it comes. Even if you…

Maybe it’s my age, but there’s a lot more talk about the importance of strengthening my core, to improve balance and stability. The same is true for our agencies. Our reality is always a bit unstable…