Build a Better Agency Podcast

If there’s one thing every agency has to be able to do, it’s innovate. We are paid to be creative thinkers on command. We have to be able to generate ideas on a regular basis that serves both the age…

Culture has always been an integral part of any organization. We talk about it in different ways than we used to, but wherever people gather – they create culture. Often, that culture becomes one of …

As Stephen Woessner and I teach in our book Sell With Authority, it’s critical for agencies to use content to attract their right fit prospects. When it’s done well and consistently, it can give an a…

Content is the cornerstone of any current agency’s ability to position itself as an authority, but many agencies struggle with knowing exactly how to actually create all the content they need for bot…

To put it mildly, 2020 was a storm none of us saw coming and it lasted for much longer than we expected. Business as usual went out the window and everyone shifted to survival and then re-building mo…

You have a simple choice when it comes to biz dev. You can chase after strangers or you can attract people who are drawn to you because of your expertise. They’ll come to know, like and trust you and…

I have repeatedly said that many agency owners have earned an MBA in emotional leadership over the last year and a half. It’s been exhausting, frightening, paralyzing, motivating, inspiring, and, at …

You’ve heard me say it a million times. Most agency owners are accidental business owners. Whatever your agency’s origin story, most of us can remember the moment when we looked around and realized, …

The last year has been one for the books as an agency owner and the HR issues we’ve had to deal with have been off the charts! We’ve faced the pandemic, working from home, layoffs, furloughs, underst…

Every agency is going to have a vaccine policy. You have three choices – you can mandate the covid 19 vaccine, you can encourage it or you can take a “don’t ask, don’t tell” policy and in essence, ig…

We talk about influencer marketing like it’s a hot new trend. That’s not quite right. Celebrity endorsements have been around forever. The difference is that celebrity is defined very differently tod…

Trust. It’s always been at the core of running and leading your agency. If our teams don’t trust us, they don’t follow us. If our prospects don’t trust us, they don’t hire us. And if our clients lose…

In the agency space, we have to constantly be reinventing the wheel because everything keeps changing. By the nature of our business, we are always doing something for the first time which, by defaul…

Every week I get an email or three from an agency owner asking me if I have a contract template or some other legal document that they can just copy and use. My response is always the same. For a few…

It’s lonely at the top. While that’s a cliché, as agency owners we all know it to be very true. On those days when you’d sell your agency for a nickel, who do you have to confide in? On the flip side…

At AMI we preach the idea of building your wealth outside your agency, while you still own your agency. Sadly, many owners leave too much in retained earnings inside the agency and over time, they pi…

Artificial Intelligence (AI) is a hot topic but many agency owners wonder how, exactly, it can benefit their shop. They get how it works but they think that either a) they don’t understand it enough …

Back in the good old days (pre great recession) agencies used research to make their work smarter and more effective. But it became a luxury we trimmed out as we had to squeeze budgets. As we emerged…

One of the biggest bottlenecks in many agencies is that the agency owner is the only person who can develop strategies for clients or new business pitches. As you know, this causes a host of problems…

Over the last couple of years, many agencies have started reaping the benefits of embedding an account executive in a client’s office. By that I mean someone from the agency team literally has a desk…