Welcome to The Breakthrough Brand Podcast — your go-to for relatable, raw, and tactical business training designed to help you hit those big goals! I’m Elizabeth McCravy, a website designer and business educator for female entrepreneurs. I’ve built a multiple six-figure web design business in my 20s, and I’m passionate about sharing what I’ve learned so you can do it too. No secrets, just real talk and proven strategies for building a thriving business.
I’m a Christian business owner, mama to two boys (with baby #3 on the way!), and married to my high school sweetheart. I sell Showit website templates at elizabethmccravy.com and teach fellow designers how to build booked-out businesses through my course, Booked Out Designer. I also teach business owners how to start and scale a podcast in my program, Podcast Success Blueprint.
On this podcast, you’ll find solo episodes packed with actionable, easy-to-follow advice and inspiring expert interviews. We’ll dive into everything from online marketing, branding, podcasting, and business strategy, to faith, motherhood, productivity, and scaling your business. Let’s create a business that not only looks amazing from the outside but feels amazing on the inside too. It’s time to build your breakthrough brand!
We’re talking about how to know when it’s time for a new website in your business. This is a big question that I get asked often, and it can be hard to tell whether you just have “shiny object syndro…
Interested in switching to Showit but are currently using Wix for your website? You’re in a common situation, and this episode is for you! I’m sharing in the most basic terms what it’s like to switch…
Thinking about using Showit, but currently on Squarespace? This episode is for you! I’m sharing in the most basic terms what it’s like to switch from Squarespace to Showit and what the main differen…
Thinking about using Showit, but currently on WordPress? This episode is for you! I’m sharing in the most basic terms what it’s like to switch from WordPress to Showit and what the main differences …
There is LOTS of advice out there about your website. Some of it is incredible, and some of it is just wrong. Today, I’m sharing 4 common website design tips I’ve heard people say that are straight-u…
I’m thankful to have worked with many, many coaches for website design — both in my template shop and for custom design work. If you do any type of coaching, mentorship, courses, or anything educatio…
Starting a business can feel daunting and the to-do list can be miles long. But, I’m here to tell you that things of things you have to do to get started might just be less than you’d think. In this …
It’s time for some serious marketing strategy! The title of this really sums it up: people don’t buy products and services, they buy results. In this episode, I explain this concept and share how you…
I understand how it feels to be ignored in this noisy world. It’s a challenge to speak in a way that gets the attention of your dream clients. You have this great product or service, but you’re getti…
As a new business owner, we often treat our business like a hobby unintentionally. Maybe your business even started as a hobby so treating it like one comes naturally. We desire to be a business owne…
You guys have been asking for this episode, and now here it is! We’re talking all about how to land your first paying clients in your business, and I’m sharing all the details of where my very first …
Do you like to journal? Or, maybe you hate it? No matter where you land, I think you’ll enjoy these journaling prompts I’m sharing today. I start out (almost) every day by answering these 10 question…
You shouldn’t just throw your testimonials on your website on a testimonials page and be done with it. No, no, no! There is a strategist way to show your testimonials on your website and marketing. I…
Once your website page loads, people form an opinion of it in .05 seconds. Yep, that’s REALLY short. And, those opinions might be leading viewers to exit your site.
Your website IS your business’ …
If you’ve ever wondered “How much is too much editing?” when it comes to your testimonials, then this is your episode! This is such a strange topic because there’s no official guide book to this sort…
I would argue that testimonials are one of the most POWERFUL marketing tools for your business. We live in a world that runs on reviews, and positive feedback from someone else (even if we don’t pers…
Are you ready to work smarter not harder and give your clients an exceptional and consistent experience? Then, oh boy, do I have the tools and tips for you!
In this episode, I’m sharing 5 ways I a…
We are talking about a fun topic — business mistakes. Woohoo! This episode is definitely NOT a highlight reel, and I’m actually getting quite vulnerable sharing some of the not so fun stuff. I’m shar…
We’re following up on last week’s episode and diving into YOUR questions about branding photo shoots. We’re talking about nerves in front of the camera, how to add more personality to your images, wh…
Today we are talking all about PHOTOSHOOTS! Some of you might be thinking “Ugh, I hate having my photo taken and therefore, would like to skip this episode.” And some of you might be thinking “Bring …